More Related Content Similar to Jat Holdings Marcom Strategy (20) More from Jay Abeyratne (6) Jat Holdings Marcom Strategy1. For wood
that ages
like fine wine..!
A Below-the-line
Marketing Strategy by
Copyright © 2011 SideFX / Jay Abeyratne
2. Our Brief / The Challenge
Since its inception in 1993, JAT Holdings Ltd has
grown from strength to strength and has
become the undisputed leader among the total
wood coating solutions providers in Sri Lanka.
JAT Holding’s Flagship brand is SAYERLACK –
the World’s No.1 water based, environmentally
friendly wood coatings from Italy.
Our challenge is to develop an integrated
below-the-line communications strategy to
further enhance the superiority and market
position of both Sayerlack and its Brand
custodian JAT Holdings.
Copyright © 2011 SideFX / Jay Abeyratne
3. The Products
The Products
Since its inception in 1993, JAT Holdings
Ltd has grown from strength to strength With over 50 years of expertise, the
and has become the undisputed leader SAYERLACK range includes all types of
among the total wood coating solutions products for both interior and exterior
providers of Sri Lanka. use to meet any customer requirement
with an industry leading 20 Years
JAT Holding’s Flagship brand is protection guarantee.
SAYERLACK –
the World’s No.1 water based,
environmentally friendly wood coatings
from Italy.
Our challenge is to develop an integrated
below-the-line communications strategy
to further enhance the superiority and
market position of both Sayerlack and its
Brand custodian JAT Holdings.
Copyright © 2011 SideFX / Jay Abeyratne
4. The Target Market
The architects, builders
and homeowners who
believe in finest quality
and durability.
Simply the artisans who
create and believe in objects
of lasting beauty.
Copyright © 2011 SideFX / Jay Abeyratne
5. Communication Strategy
An integrated BTL approach deploying innovative channels to deliver
the message to the target consumer.
The Big Idea:
Innovative Wood Solutions
from the World’s No.1 brand
Copyright © 2011 SideFX / Jay Abeyratne
6. Copyright © 2011 SideFX / Jay Abeyratne
Magazine Ads
LMD, Business Today,
Explore Sri Lanka,
The Architect,
The Real Estate,
Top Property SL
Also adaptable for Hoardings / E-mail campaigns
7. Copyright © 2011 SideFX / Jay Abeyratne
Magazine Ads
LMD, Business Today,
Explore Sri Lanka,
The Architect,
The Real Estate,
Top Property SL
Also adaptable for Hoardings / E-mail campaigns
8. Copyright © 2011 SideFX / Jay Abeyratne
LMD, Business Today, Explore Sri Lanka, Also adaptable for Hoardings /
Magazine Ads The Architect, The Real Estate, Top Property SL E-mail campaigns
9. Magazine
Ads
LMD,
Business Today,
Explore Sri Lanka,
The Architect,
The Real Estate
Copyright © 2011 SideFX / Jay Abeyratne
10. Magazine
Ads
LMD,
Business Today,
Explore Sri Lanka,
The Architect,
The Real Estate
Copyright © 2011 SideFX / Jay Abeyratne
11. Magazine
Ads
LMD,
Business Today,
Explore Sri Lanka,
The Architect,
The Real Estate
Copyright © 2011 SideFX / Jay Abeyratne
12. Magazine
Ads
LMD,
Business Today,
Explore Sri Lanka,
The Architect,
The Real Estate
Copyright © 2011 SideFX / Jay Abeyratne
13. Magazine
Ad
LMD,
Business Today,
Explore Sri Lanka,
The Architect,
The Real Estate
Copyright © 2011 SideFX / Jay Abeyratne
14. Innovative wooden park benches & trash bins
with JAT Holdings branding
Copyright © 2011 SideFX / Jay Abeyratne
Proposed Locations:
The Galle Face Green, Viharamahadevi Park Colombo, Kiddies park,
Independence Av. Public Area, Public Library premises Colombo, SLTA, Colombo Museum,
The New National Arts & Theatre Complex Colombo, Gangarama Temple Lakefront & Park area,
Victoria Park Kandy, Race course Nuwara Eliya & Gregory lakefront.
21. deck
Wooden
Poolside
branding
Innovative
Copyright © 2011 SideFX / Jay Abeyratne
22. Copyright © 2011 SideFX / Jay Abeyratne
Innovative
Wood based,
Weather proof
hoardings
23. Copyright © 2011 SideFX / Jay Abeyratne
Innovative
Wood based,
Weather proof
hoardings
24. Let’s
Do it..!
Our approach to a brand building
differs from the usual. Instead of
pushing big budgets, here we are
attempting to work with the client,
stage by stage, so we could finally
arrive at a comprehensive strategy
that both the client and agency
Copyright © 2011 SideFX / Jay Abeyratne
could be happy with.
We need to work out budget
definitions, date plans, work
executions and get a head start
with our creative strategy.
Thank You.