Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Women Entrepreneurship Model –        Lijjat Papad  Entrepreneurship and Small Business Management
Objectives of the Study Study the Lijjat Papad business model Understand the problems they face Explore possible busine...
Shri Mahila Griha Udyog Lijjat          Papad(SMGULP) - Under KVIC• Started in 1959 by 7 gujurathi women with a borrowed f...
Lijjat Papad Business ModelProcurement  ProductionQuality Testing  Packaging                       DOMESTIC Distribution  ...
Problems & Solutions                                   Ways to tackle theProblems being faced                             ...
Business Opportunity for Lijjat• Expand the Chapati Division into a full fledged meal service.• Tie-up with the Mumbai Dab...
Threats to the Business              Other             brandsAutomated                 Fake Lijjatprocesses               ...
Research & FindingsResearch Objective: Understand the brand awareness of Lijjat papadFindings:1. 80% respondents were Lijj...
Conclusion• Devise ways to tackle the problem of drying the papads.• Consider business expansion in order to generate more...
THANK YOU
Upcoming SlideShare
Loading in …5
×

Lijjat papad

7,849 views

Published on

  • i loved the presentation. it is short but very informative. and it gives precised information. good work
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Lijjat papad

  1. 1. Women Entrepreneurship Model – Lijjat Papad Entrepreneurship and Small Business Management
  2. 2. Objectives of the Study Study the Lijjat Papad business model Understand the problems they face Explore possible business opportunities Analyze the threats Suggest solutions to the problem Research on the brand awareness of Lijjat papad among consumers
  3. 3. Shri Mahila Griha Udyog Lijjat Papad(SMGULP) - Under KVIC• Started in 1959 by 7 gujurathi women with a borrowed fund of Rs 80/-.• Aim is to generate employment.• Today the turnover is Rs. 887 crores and Rs 37 crores is exports.• Lijjat has a variety of products : Detergents, Papad, Masala, Chapaties, Gehu Atta etc.• 30-35% production of the papad is exported.• Provides employment to over 43,000 women all over India.
  4. 4. Lijjat Papad Business ModelProcurement ProductionQuality Testing Packaging DOMESTIC Distribution EXPORTS
  5. 5. Problems & Solutions Ways to tackle theProblems being faced problems• Attrition rate • Provision of open spaces by• Space crunch for drying Local bodies papads • Tie-up with schools, colleges for the use of space• Quality of water• Quality of papads
  6. 6. Business Opportunity for Lijjat• Expand the Chapati Division into a full fledged meal service.• Tie-up with the Mumbai Dabbawalas for the distribution.• More women will be employed in the new division.
  7. 7. Threats to the Business Other brandsAutomated Fake Lijjatprocesses Papad Threats ExpansionLow wages Constraints Low barriers to entry
  8. 8. Research & FindingsResearch Objective: Understand the brand awareness of Lijjat papadFindings:1. 80% respondents were Lijjat papad consumers.2. 23% show customer loyalty for more than 16 yrs.3. They prefer Lijjat papad because of the taste, quality, availability, price, brand name & variety.4. Familiarity with other Lijjat products.5. 61% became aware of Lijjat papad through the ads on TV. 23% through their families.
  9. 9. Conclusion• Devise ways to tackle the problem of drying the papads.• Consider business expansion in order to generate more employment.• Allow for more interaction with the women working at Lijjat.
  10. 10. THANK YOU

×