1. Lijjat Papad
Presented By– Rajat Mittal
Course- Supply Chain Management And
Logistics
Roll no- 2220983540
2. Overview Of The Company
• Shri Mahila Griha Udyog Lijjat papad, popularly
known as lijjat. is an Indian women’s cooperative
involved in manufacturing of various fast moving
consumer goods.
• The organization’s main objective is empowerment
of women of women by providing them employment
opportunities.
• Lijjat is primarily a cottage industry, urban by its
origin, that has spread to the rural areas.
4. History
• Lijjat was the brain child of Jaswantiben Jamnadas Popat and seven Gujarati
women from Bombay(now Mumbai).
• Borrowed Rs 80 from Chhaganlal Karamsi Parekh to start a venture to create a
sustainable livelihood.
• On 15 March 1959, they started with production of 4 packets of papads on their
building’s terrace and selling them to a known merchant in Bhuleswar.
• Lijjat expanded as a cooperative system.
• In the first year, the organization’s annual sales were Rs.6196.
• Publicity through word of mouth and articles in Vernacular newspaper.
• In the beginning-25 women.
• By the second year-100 to 150 women.
• In the end of third year , more than 300 women.
5. Production And Packaging Process
• The production process begins at 4:30 am in the morning.
• The sister members collect their respective dough and start rolling
the dough.
• The rolled dough is then dried is then dried on the piece pf the
sunlight.
• When it get dried it is bring in the quality department.
6. SENDS RAW MATERIAL
BRANCHES ALL OVER INDIA DEPOT FOR THAT AREA
MERCHANT EXPORTER COLLECTS GOOD
DISTRIBUTOR COLLECTS GOODS
EXPORTS TO VARIOUS COUNTRIES
DISTRIBUTES TO RETAIL
OUTLETSWITHIN ITS TERRITORY
Distribution Flow Chart
HEAD PROCURES RAW MATERIAL
7. Packaging
• The institution itself carry out the packaging process.
• The plastic bags are manufactured without any technical help or
machinery; instead it is hand made
• The packaging members comprise of 70 sister members.
• The bags that are used for packaging are made of
polypropylene(PP) bags.
8. Market Positioning
• Lijjat papad declining sales figure for three consecutive years –Rs 298
crore (1999-2000), Rs 288 crore (2000-2001) and Rs 281 crore (2001-
2002)
• Lijjat expanded to the North- Delhi, Punjab, Himachal Pradesh, Jammu
and Kashmir market.
• Each branch is responsible for the marketing of its products in their
areas
• The new centralized marketing offices now produce surplus production
from different branches and market it at an all India level.
• Lijjat as the strongest brand in the papad industry.
• The other big brands in then papas market are Bikaner, MDH and
Saktibhog.
9.
10. Problems Faced By Lijjat Papad
• The papads are prepared in different parts of India ,because
of which the final product varies.
• The papads need to be dried for certain number of hours.
Therefore in monsoon when it rains it is difficult to dry papad
outdoor in sunlight.
• Lijjat exports through merchant exporter. They does not
include itself in exporting. So they have to invest their large
number of savings.
• Shri Mahila Griha Udyog lijjat papad also faced the problem
for their product “Sasa Detergent” due to which they are
liable to pay the sales tax.
11. Contribution To Society
• Provide employment to the women
• Provide education to its sister member
• On several occasions, the lijjat members-sisters have undertaken
social service activities such as distributing nutritious food for
poor children, donating money for conducting community
marriage.
• Lijjat undertook rehabilitation of Chincholi, the Earthquake
affected village in the Latur district of Maharashtra
• Lijjat do not accept donations but it only give donations.
12. •“Don't wait for the right opportunity: We
have to create it
“Don't wait for the right opportunity: create it
13. Conclusion
• The most interesting lesson mangers can pickup from Shri Mahilla Grihan
Udyog Lijjat papad, sticking to its core values the past forty years.
• The institution make women self reliant and self dependent. Lijat
provides them the platform to improve their status in the society, which
is their justified right.
• As a business house, lijjat itself has been trying to rewrite its own
success with another product with varying degree of success.
• Lijjat does not accept donations but give donations which enhances
members self esteem and pride in their own organization.
