M-1 LIGHT RAIL:
CONNECTING DETROIT
May 09, 2013
THE M-1 RAIL LINE
 Light rail system
 11 stops, 6 trains (M-1 Rail)
 3.3 mile coverage
 Wheelchair access
SOURCE: M-1 RAIL
OBJECTIVES
 Benefits of the M-1 rail line in Metro Detroit
 Strengths and weaknesses of the M-1 light rail
 Elements of persuasion
STRENGTHS
 Accessible Transportation
 Located on a major road
 Overlaps existing transportation
SOURCE: RAIL LINE RENDERINGS | MLIVE.COM
STRENGTHS
 Creates Revenue
 Additional transportation method
 College, commuter, and tourist usage
STRENGTHS
 Job Growth
 Employment opportunities
 Economic stimulus
WEAKNESSES
 Higher priorities
 Roads are in need of repair
 Current transit line needs
WEAKNESSES
 Woodward Avenue
 Limited user parking
 Construction delays
TYPICAL SIDE‐RUNNING M‐1 RAIL CROSS‐SECTION AT STATIONS
M-1 Rail. (2012)
WEAKNESSES
 Security Concerns
 Current crime levels on the bus Line
 Additional funding for security guards
VIDEO
http://www.youtube.com/watch?v=LcBV9S3tVa4 (CEDAMvideo, Sep)
ELEMENTS OF PERSUASION
 Benefits the citizens of Detroit
 Potential for growth
 Generates revenue
 Fulfills a transportation need
CONSENSUS
 We support the M-1 light rail
QUESTIONS?
REFERENCES
CEDAMvideo (Sep 26, 2011). Detroit Light Rail [Video podcast]. The Bright Side.
Retrieved from http://youtu.be/nQF4IhepGY0
Cheesebro, T., O’Connor, L., & Rios, F. (2010). Communicating in the workplace.
Upper Saddle River, NJ: Prentice Hall.
M-1 Rail. (2012). M-1 Rail Streetcar Project Business Plan. Retrieved from
http://www.freep.com/assets/freep/pdf/C4188330423.PDF
State of Michigan. (2013). MDOT: Woodward Avenue Streetcar Project.
Retrieved from http://www.michigan.gov/mdot/0,4616,7-151-
9621_11058_62342---,00.html
REFERENCES (CONT.)
Transportation Riders United (TRU). (2013). TRU Position on M-1 Rail.
Retrieved from
http://www.detroittransit.org/UserFiles/TRU%20Positon%20on%20M -1%20Rail.pdf

Light Rail Presentation