This document provides an overview of Facebook ads, including:
1. Definitions of ads and their purpose of promoting businesses and including social context.
2. Guidelines that ads cannot promote adult products or services.
3. An outline of a Facebook ads strategy including building a fan base and increasing engagement.
4. Descriptions of different types of Facebook ad formats and ways to target ads through locations, interests, connections and more.
5. Tips for creating effective ads including compelling images, text and targeting the right audience.
This document discusses statistics about Facebook usage such as having 1.26 billion users and 699 million daily active users. It also discusses how the "Like" button on Facebook is used, noting that 422 people liked a post about concerts by Depeche Mode being cancelled in Brazil, leaving it ambiguous what liking that post means. Finally, it promotes Facebook marketing and includes links to videos about using the like button for marketing purposes.
This document discusses the growing number of internet and mobile users worldwide. It notes that over 2.3 billion people use the internet, most of whom are located in Asia. It also highlights trends regarding the rise in mobile internet users and growing social media platforms like WeChat that have hundreds of millions of users generating over 20 billion messages per day. The overall message conveyed is that digital technologies are massively widespread globally and that the future of internet users lies in regions like Asia.
The document discusses how companies should integrate their online, mobile, and social media marketing strategies as internet users now exceed 2.25 billion people globally. It recommends companies go with technological changes and trends, embed tweets into their websites, and have fun with their integrated marketing approach to better connect with today's connected planet of internet users. The timeline graphic also highlights key years in the rise of integration across online, mobile and social media channels.
The document discusses digital trends in emerging markets like Brazil, Russia, India, and China. It notes that China has over 550 million internet users, 1.1 billion mobile users, and 500 million people under age 30. It also discusses the complex digital landscape in Russia, with Yandex as the main search engine and VKontakte as the leading social network. Major internet companies in China are mentioned like Tencent, Alibaba, Baidu, Sina Weibo, and WeChat. The document ends by discussing China's Great Firewall and censorship of information online.
This document provides an overview of Facebook ads, including:
1. Definitions of ads and their purpose of promoting businesses and including social context.
2. Guidelines that ads cannot promote adult products or services.
3. An outline of a Facebook ads strategy including building a fan base and increasing engagement.
4. Descriptions of different types of Facebook ad formats and ways to target ads through locations, interests, connections and more.
5. Tips for creating effective ads including compelling images, text and targeting the right audience.
This document discusses statistics about Facebook usage such as having 1.26 billion users and 699 million daily active users. It also discusses how the "Like" button on Facebook is used, noting that 422 people liked a post about concerts by Depeche Mode being cancelled in Brazil, leaving it ambiguous what liking that post means. Finally, it promotes Facebook marketing and includes links to videos about using the like button for marketing purposes.
This document discusses the growing number of internet and mobile users worldwide. It notes that over 2.3 billion people use the internet, most of whom are located in Asia. It also highlights trends regarding the rise in mobile internet users and growing social media platforms like WeChat that have hundreds of millions of users generating over 20 billion messages per day. The overall message conveyed is that digital technologies are massively widespread globally and that the future of internet users lies in regions like Asia.
The document discusses how companies should integrate their online, mobile, and social media marketing strategies as internet users now exceed 2.25 billion people globally. It recommends companies go with technological changes and trends, embed tweets into their websites, and have fun with their integrated marketing approach to better connect with today's connected planet of internet users. The timeline graphic also highlights key years in the rise of integration across online, mobile and social media channels.
The document discusses digital trends in emerging markets like Brazil, Russia, India, and China. It notes that China has over 550 million internet users, 1.1 billion mobile users, and 500 million people under age 30. It also discusses the complex digital landscape in Russia, with Yandex as the main search engine and VKontakte as the leading social network. Major internet companies in China are mentioned like Tencent, Alibaba, Baidu, Sina Weibo, and WeChat. The document ends by discussing China's Great Firewall and censorship of information online.