1. Brand / Properties
Life stage: Trial New Active Engaged In-Active
Email:
Welcome
Series
Newsletter /
Seasonal info
Cross Sell
Triggers
Message Offer Timing Frequency Preferences
Data Analysis / Modeling: Customer Profile Behavior other Data
Database: Customer Data Online Data Survey Third Party
Right Message. Right Customer. Right Time.
Lifecycle Communications that are relevant to
the member based on where they are in their
relationship with the brand and their
experience will optimize retention, engagement
and long term growth opportunities.
Right Message. Right Customer. Right Time.
Lifecycle Communications that are relevant to
the member based on where they are in their
relationship with the brand and their
experience will optimize retention, engagement
and long term growth opportunities.
Objectives: Conversion Retention Increase ValueObjectives: Conversion Retention Increase Value