biography Mark Parker

2. Mark Parker(CEO of Nike)

4. FamilY
• His Father ‘Bruce Parker’ was a lifelong ‘IBM engineer’
• His Mother ‘Elizabeth Parker’ was a ‘psychiatric nurse’
&

5. Wife
Bambino
Kathy Parker
Jennifer
Meg Elizabeth
Matthew
&
After Marriage

6. Received Bachelor's Degree in
Political Science
at
Penn State University in 1977
Education

8. JourneY
• Joined Nike in 1979 as Footwear Designer
• Served as Co-president in 2001
• Become President & CEO of Nike in 2006
• Responsible for other brands in Nike’s portfolio

9. Personality
• Name “The World’s Most Creative CEO ” by Fast Company
• Extremely competitive and confident
• Visit’s Street artists to understand their culture, not just for
pleasure
• Understanding of worker and the company as a whole

10. Life as CEO
• Focus on sustainability for the company
• Uses the top-down strategy when working on ideas
• Coined the term “Edit and Amplify”
• Mostly a democratic leader
• Focus on integration within the company, and
how the company interacts with outside influences.

11. Vision and Culture
• He make sure that all Nike offices are well kept and that
all worker are focused on their jobs
• Structured organization with his workers and company
overall
• Retool management for an open and border less world
• Develop holistic performance measures

12. Mission Statement
To bring inspiration and innovation to every
athlete in the world
“If you have a body, you are an athlete.”

15. Thanks You
Anant Varshney (Raj)
16BCS2145
From Chandigarh University