Libratone, Tommy Andersen

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This document outlines the story of Libratone, a company that grew from 3 million DKK in revenue in 2010 to a goal of 100 million DKK by 2012. It introduces the main characters and products of Libratone, and chronicles the company's growth over less than three years through partnerships with investors and companies like Apple. Key events included the launch of new products at trade shows, partnerships with Apple that expanded their US market, and recognition as a top-selling AirPlay speaker brand.

THIS IS THE STORY
OF A BUSINESS ADVENTURE IN THE MAKING
Chapter 1:
How to go from 3M to
100M DKK in 3 years!

2010 2011 2012

THIS IS THE STORY
OF A BUSINESS ADVENTURE IN THE MAKING
Chapter 1: Chapter 2:
How to go from 3M to How we turn 3
100M DKK in 3 years! megatrends
into a business
adventure

2010 2011 2012

THIS IS THE STORY
OF A BUSINESS ADVENTURE IN THE MAKING
Chapter 1: Chapter 2: Chapter 3:
How to go from 3M to How we turn 3 Partnering with App
100M DKK in 3 years! megatrends
into a business
adventure

2010 2011 2012

BUT: BEFORE THE STORY BEGINS
YOU SHOULD MEET THE MAIN CHARACTERS

MEETING INVESTORS IN SILICON
VALLEY
DEC09 FEB
JAN10 10

PRODUCT DEVELOPMENT STARTS
… FROM A BLANK SHEET OF PAPER
DEC09 FEB 10
JAN10 FEB10

1ST SEP GOOGLE: 50 HITS

DEC09 FEB 10
JAN10 FEB10 SEP10

1ST SEP GOOGLE: 50 HITS

1ST SEP IFA STARTS
– LIBRATONE BEAT LAUNCHED

DEC09 FEB 10
JAN10 FEB10 SEP10

1ST SEP GOOGLE: 50 HITS

1ST SEP IFA STARTS
– LIBRATONE BEAT LAUNCHED
4TH SEP AFTER 4 DAYS ON IFA:
GOOGLE: 300.000 HITS
DEC09 FEB 10
JAN10 FEB10 SEP10

APPLE INTRODUCES AIRPLAY

LIBRATONE R&D FOCUS ON AIRPLAY

DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10

APPLE INTRODUCES AIRPLAY

LIBRATONE R&D FOCUS ON AIRPLAY

LIBRATONE ON APPLE ONLINE IN EU

DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10

APPLE INTRODUCES AIRPLAY

LIBRATONE R&D FOCUS ON AIRPLAY

LIBRATONE ON APPLE ONLINE IN EU

SEED CAPITAL INVESTS IN LIBRATONE
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10

LIVE & LOUNGE DEVELOPMENT
STARTS
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11

KARL LAGERFELD BUYS 5 BEATS IN
PARIS
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11

APPLE APPROVES LIBRATONE
FOR THE US MARKET
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11

AS 3rd & 4th IN THE WORLD
IFA (AGAIN) 2 NEW AIRPLAY
PRODUCTS
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11

RECORD SALES OF

10.000
SPEAKERS IN 2 MONTHS

DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11

ROLLING STONES MAGAZINE:
FRONTPAGE OF CHRISTMAS GIFT GUIDE
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11 DEC11

2 OF 4
ACOUSTIC PATENTS GRANTED

DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11 DEC11 JAN12

#1 BEST SELLING AIRPLAY SPEAKER
IN APPLE ONLINE
STORE
SEED CAPITAL RE-INVESTS HEAVILY 
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11 DEC11 JAN12 FEB12

LET’S TAKE A LOOK AT THE
LIBRATONE WORLD MAP
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11 DEC11 JAN12 FEB12 MAY12

CHAPTER 2:
HOW WE TURN 3 MEGATRENDS INTO
A BUSINESS ADVENTURE

WHY IS APPLE THE
+ PARTNER OF CHOICE
FOR LIBRATONE

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Libratone, Tommy Andersen

3. THIS IS THE STORY OF A BUSINESS ADVENTURE IN THE MAKING Chapter 1: How to go from 3M to 100M DKK in 3 years! 2010 2011 2012

4. THIS IS THE STORY OF A BUSINESS ADVENTURE IN THE MAKING Chapter 1: Chapter 2: How to go from 3M to How we turn 3 100M DKK in 3 years! megatrends into a business adventure 2010 2011 2012

5. THIS IS THE STORY OF A BUSINESS ADVENTURE IN THE MAKING Chapter 1: Chapter 2: Chapter 3: How to go from 3M to How we turn 3 Partnering with App 100M DKK in 3 years! megatrends into a business adventure 2010 2011 2012

6. BUT: BEFORE THE STORY BEGINS YOU SHOULD MEET THE MAIN CHARACTERS

7. LIBRATONE LOUNGE - Music

8. LIBRATONE LOUNGE – HDTV

9. LIBRATONE LIVE – Portable Player

10. LIBRATONE LIVE – Design Icon

11. LESS THAN 3 YEARS AGO…

12. LIBRATONE IS FOUNDED DEC09 FEB 10

13. MEETING INVESTORS IN SILICON VALLEY DEC09 FEB JAN10 10

14. PRODUCT DEVELOPMENT STARTS … FROM A BLANK SHEET OF PAPER DEC09 FEB 10 JAN10 FEB10

15. 1ST SEP GOOGLE: 50 HITS DEC09 FEB 10 JAN10 FEB10 SEP10

16. 1ST SEP GOOGLE: 50 HITS 1ST SEP IFA STARTS – LIBRATONE BEAT LAUNCHED DEC09 FEB 10 JAN10 FEB10 SEP10

17. 1ST SEP GOOGLE: 50 HITS 1ST SEP IFA STARTS – LIBRATONE BEAT LAUNCHED 4TH SEP AFTER 4 DAYS ON IFA: GOOGLE: 300.000 HITS DEC09 FEB 10 JAN10 FEB10 SEP10

18. APPLE INTRODUCES AIRPLAY LIBRATONE R&D FOCUS ON AIRPLAY DEC09 FEB 10 JAN10 FEB10 SEP10 DEC10

19. APPLE INTRODUCES AIRPLAY LIBRATONE R&D FOCUS ON AIRPLAY LIBRATONE ON APPLE ONLINE IN EU DEC09 FEB 10 JAN10 FEB10 SEP10 DEC10

20. APPLE INTRODUCES AIRPLAY LIBRATONE R&D FOCUS ON AIRPLAY LIBRATONE ON APPLE ONLINE IN EU SEED CAPITAL INVESTS IN LIBRATONE DEC09 FEB 10 JAN10 FEB10 SEP10 DEC10

21. LIVE & LOUNGE DEVELOPMENT STARTS DEC09 FEB 10 JAN10 FEB10 SEP10 DEC10 FEB11

22. KARL LAGERFELD BUYS 5 BEATS IN PARIS DEC09 FEB 10 JAN10 FEB10 SEP10 DEC10 FEB11MAR11

23. APPLE APPROVES LIBRATONE FOR THE US MARKET DEC09 FEB 10 JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11

24. AS 3rd & 4th IN THE WORLD IFA (AGAIN) 2 NEW AIRPLAY PRODUCTS DEC09 FEB 10 JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11

25. RECORD SALES OF 10.000 SPEAKERS IN 2 MONTHS DEC09 FEB 10 JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11

26. ROLLING STONES MAGAZINE: FRONTPAGE OF CHRISTMAS GIFT GUIDE DEC09 FEB 10 JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11 DEC11

27. 2 OF 4 ACOUSTIC PATENTS GRANTED DEC09 FEB 10 JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11 DEC11 JAN12

28. #1 BEST SELLING AIRPLAY SPEAKER IN APPLE ONLINE STORE SEED CAPITAL RE-INVESTS HEAVILY  DEC09 FEB 10 JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11 DEC11 JAN12 FEB12

29. LET’S TAKE A LOOK AT THE LIBRATONE WORLD MAP DEC09 FEB 10 JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11 DEC11 JAN12 FEB12 MAY12

30.

31. CHAPTER 2: HOW WE TURN 3 MEGATRENDS INTO A BUSINESS ADVENTURE

32.

33.

34. CHAPTER 3: PARTNERING WITH APPLE

35. WHY IS APPLE THE + PARTNER OF CHOICE FOR LIBRATONE

36. 1. BRAND POWER +

37. 1. BRAND POWER + 2. WORLD-WIDE RETAIL STORE NETWOR

38. 1. BRAND POWER + 2. WORLD-WIDE RETAIL STORE NETWOR 3. WIRELESS AUDIO PROTOCOL

Libratone, Tommy Andersen

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