This document discusses strategies for libraries to use blogs and microblogging platforms like Twitter. It recommends that libraries have a clear purpose and audience in mind when starting a blog. Popular blog content includes book reviews, new acquisitions, and information about programs and events. Posts should be short, around 500 words or less. Blogs allow libraries to communicate regularly with patrons, promote their resources and services, and justify their physical space in the community. When using microblogging, libraries can share quick announcements, event updates, and reference help in real-time. Both blogging and microblogging help give the library an online presence and identity.