lg into rural market
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LG implemented a rural marketing strategy in India to target the large rural population, which accounts for over 70% of Indians. Their 4A approach focused on affordability by offering inexpensive TV models starting at Rs. 3000, availability through expanding their rural network to 65 remote offices and 2,600 service technicians, awareness via roadshows and localized promotions, and acceptability by localizing features like language menus. LG saw success with this strategy, gaining 20% of its revenue from rural India and becoming the top brand for color TV sales.
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The document discusses LG Electronics' strategy for tapping the rural Indian market. It highlights that rural India accounts for over 70% of the population and presents a large business opportunity. LG customized its products and marketing for rural consumers by developing affordable TV models priced at Rs. 3000-4900, establishing extensive distribution networks, and using mobile vans and local events to create awareness. LG also localized its products and menus to rural needs and preferences. This comprehensive rural strategy helped LG increase its rural sales contribution and emerge as a leader in the Indian consumer durables market.
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The document discusses LG's rural marketing approach in India. To penetrate the rural market, LG increased its branch and service center presence, gave area managers more power, and localized products and promotions. LG's approach focused on availability through widespread service centers, affordability by offering cheaper products, acceptability by localizing features, and creating awareness through cricket promotions and word of mouth. This approach helped LG gain 20% revenue from rural India and the largest share of the color TV market. However, competitors like Samsung began targeting premium buyers more aggressively, and LG's growth declined as it focused solely on the mass market.
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This document discusses the potential for mobile-based agricultural services in developing countries. It notes that currently only 40% of farmers access agricultural information. Common sources of information include other farmers, input dealers, radio, TV, and newspapers. The document outlines how ICTs and mobile phones can improve access to market and production information for smallholder farmers. It provides examples of several existing mobile-based agricultural initiatives in countries like India, Indonesia, and Kenya that provide services like market prices, weather forecasts, and farm advisories to subscribers via voice, SMS, and apps. The document argues that voice-based services are most accessible for low-literacy farmers and that such initiatives need sustainable business models to continue post initial funding.
Godrej aadhar
Godrej Agrovet is a subsidiary of Godrej Industries Ltd that holds 57% shares. Godrej Aadhaar is a rural development program with the motto "Khushiyon ka, Khushhali ka". It offers products and services to farmers through retail centers in various Indian states. The objectives are to improve productivity, increase returns and offer advisory services. It interacts with farmers daily to educate them and increase productivity. Opportunities exist in rural India due to the large population, rising incomes and improving infrastructure. Challenges include high initial costs, expanding to a vast market, and addressing many languages and communities.
Team-Anomaly_-AGRIBIZ_1st-round-case_2023.pdf
ABC Agro aims to be the leading urban agricultural services provider in Dhaka. Its vision is to provide eco-friendly agro solutions while ensuring sustainability goals. Its key goals are to reduce deforestation, reuse crops, and modify social plantation ideologies. It plans to utilize unused rooftop spaces for urban farming to address issues like food insecurity and lack of arable land. It will develop a mobile app to connect customers to its services and products. The app will provide gardening requirements and notifications. ABC Agro forecasts high growth in the urban farming industry and plans various marketing campaigns including digital, print, and events to launch its services and commercialize the sector.
Rural market ppt by rajorsi
The document discusses rural marketing in India. It defines rural marketing and discusses the rural consumer market, including classifications of rural consumers based on economic status. It also covers characteristics of rural consumers and marketing challenges in rural areas. Some key points made include that rural marketing became important after economic liberalization in the 1990s in India, and that understanding rural consumers who differ from urban consumers is a main challenge for marketers. Distribution remains a large problem for reaching rural areas due to infrastructure issues and remoteness. The document also provides examples of successful rural marketing strategies and initiatives by companies like ITC and HUL.
[Rural marketing]
The document discusses rural marketing in India. It defines rural as areas with populations under 5,000 and where 75% of males work in agriculture. Rural marketing involves all aspects of bringing a farm commodity to market. Key features of rural markets include their large, scattered size; diverse socioeconomics; agriculture-based income; and traditional outlook. The document outlines strategies for rural marketing, including addressing availability, affordability, acceptability, and awareness. It also discusses the rural consumer profile and strategies to motivate rural consumers.
Rural branding
Rural branding requires a tailored approach to the unique characteristics of rural Indian markets. Rural consumers prioritize price and value, so branding should leverage local media and events. Direct marketing through road shows, festivals and other local events can promote brands in a cost-effective way. While rural markets face challenges like low incomes and literacy, they also offer great potential for growth given their large size and increasing spending power. Companies must ensure availability, affordability, awareness and acceptability of brands to succeed in rural India.
Marketing To Rural Areas
- Rural India represents a large untapped market opportunity, with over 70% of India's population and half of India's GDP coming from rural areas.
- Rural consumers have less exposure to brands and products compared to urban consumers due to lack of infrastructure and education. However, rising income in rural India from government programs and agriculture is increasing their purchasing power.
- Many major Indian companies have implemented initiatives to better penetrate rural markets, such as expanding rural distribution networks, developing affordable product lines, and providing rural consumers with financial services and information. These companies are seeing growing rural sales and opportunities.
Rural marketing
This document discusses rural marketing in India. It begins with an introduction defining marketing and then discusses the nature and evolution of rural marketing in India. It identifies four phases in the evolution from pre-1960s focusing on agricultural produce marketing to the current phase with all products and services being marketed between urban and rural areas. It discusses important models, factors driving changes, importance and challenges of rural marketing. Key strategies discussed are making products affordable, creating awareness, ensuring accessibility and gaining acceptance. Innovations in rural marketing and a conclusion on the growth of rural markets in India are also provided.
Rural retail
This document provides an overview of opportunities and challenges for marketing in rural India. It begins with 12 questions to consider about rural India's economy and demographics. The majority of India's population lives in rural areas and depends on agriculture. Rural marketing can generate profits by developing new markets, driving innovation, and strengthening value chains. However, challenges include poor infrastructure, fragmented markets, and lack of supply chains. Successful rural marketing requires innovations tailored to local needs as well as focused execution through strategies like aggregating demand and minimizing distribution costs. The rural market potential is large but also heterogeneous, requiring an understanding of regional differences. The document examines myths and realities about rural consumers and expenditures. Opportunities exist due to rising incomes and changing consumption patterns
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Despite the diverse heterogeneous nature of rural markets. why are marketers ...
Despite the diverse heterogeneous nature of rural markets. why are marketers ...
Social entrepreneurship series: Product distribution in Rural India
Social entrepreneurship series: Product distribution in Rural India
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This document discusses various tools used for data collection, including observation schedules, interview guides, questionnaires, rating scales, checklists, and document schedules. It describes the purpose and construction of each tool. Key tools include observation schedules for recording observations, interview guides for open-ended interviews, questionnaires for surveys, and rating scales for measuring attitudes. Proper construction of data collection tools is important for gathering accurate data and involves determining data needs, pre-testing drafts, and specifying procedures.
Retail merchandising
The document discusses retail merchandising and inventory planning. It outlines the key aspects of merchandising including having the right product, place, quantity, quality, price, mix and time. It describes merchandising hierarchies from division down to brand, style and options. Maintaining the proper open-to-buy levels and performing markups and markdowns calculations are also discussed to ensure the right inventory levels are kept.
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This document summarizes the key departments and activities at the Fortune Select Excalibur hotel in Gurgaon, India. It discusses the banquet sales, marketing, revenue management, corporate sales, and leisure sales departments. The banquet sales department focuses on meeting with clients, discussing event requirements, and finalizing bookings. Marketing involves direct outreach to local communities and societies. Revenue management analyzes market trends and online performance. Corporate sales pursues new accounts and provides rates. Leisure sales follows up with travel agents on conferences and inquiries.
Sales objectives and quotas
Quotas provide performance targets and standards for salespeople and are set using various methods like forecasts, past performance, or executive judgment. There are different types of quotas including sales volume, profit, expense, and activity quotas. Setting quotas involves a process where managers work with individual salespeople to define objectives and quotas across key areas like territory management, account management, call management, and self-management. The goals are documented in a form to track performance over time.
Hospitality industry growth and facts
The hospitality industry in India has significant growth potential. It is one of the largest industries globally and nationally, involving cooperation between multiple organizations. India has the potential to become the number one tourist destination in the world with demand for tourism growing over 10% annually. The hospitality industry's contribution to India's GDP is also expected to rise significantly by 2020. For the industry to further grow, factors such as infrastructure development, tourism policies, foreign investment regulations, and visa rules need favorable government support. The tourism and hospitality industry also relies on growth in other interconnected industries such as automobiles, IT, and agriculture.
Hospitality
The hospitality industry in India has significant growth potential. It is one of the largest industries globally and nationally, involving cooperation between multiple organizations. India has the potential to become the number one tourist destination in the world with demand for tourism growing over 10% annually. The hospitality industry's contribution to India's GDP is also expected to rise significantly by 2020. For the industry to further grow, factors such as infrastructure development, tourism policies, foreign investment regulations, and visa rules need favorable support from the government. The physical evidence and people delivering services are also important for customer retention and satisfaction in this industry.
promtion of Bars in restaurant
The document discusses promoting sales at the bar located in a restaurant. It provides key facts about the bar such as the variety of drinks and snacks offered as well as operating hours. Sales data is presented showing actual food and beverage sales for different outlets, with one bar, Zodiac, having much higher food sales than beverage sales. Suggestions are made to focus on promoting beverage sales through special drink offers and theme nights to drive traffic and sales.
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The document discusses key concepts in branding and brand management. It defines brands and brand equity, and outlines several models for measuring brand equity. It also discusses the role of brands for both consumers and marketers, and how brands can be built by developing brand elements, marketing activities, and secondary associations. Methods for measuring and managing brand equity are presented, including brand portfolios and brand extension strategies.
Amity multi-speciality hospital (a future plan)
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Marketing of services an introduction and facts
The document discusses key concepts related to marketing of services. It begins by defining services and distinguishing their characteristics from goods. Services are intangible deeds, processes and performances. They are heterogeneous, inseparable from their production and consumption, and perishable.
The document then covers India's large and growing services sector. It contributes over 50% to India's GDP across sectors like trade, transport, finance and real estate. The growth of services has increased demand for services marketing. Deregulation of industries like airlines and telecoms has given firms more marketing control.
The final sections discuss frameworks for understanding services like the core-supplementary spectrum and service typology based on customer and possession processing. It also covers customer
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The document discusses managing demand and capacity for services. It covers understanding capacity constraints from limitations of time, labor, equipment and facilities. It also addresses understanding demand patterns, which can vary predictably or randomly. Strategies presented include shifting demand to match capacity through incentives and pricing, and flexing capacity to meet demand by stretching resources, hiring additional staff or outsourcing tasks. The document also discusses yield management and strategies for managing waiting lines, such as using reservations and making waits more tolerable.
Industrial marketing and intelligence
This document discusses the importance of industrial marketing research and intelligence. It outlines several reasons to conduct research, including that the external environment is dynamic and knowledge becomes outdated. It also discusses limitations of research like constraints of time and money. The document then covers different types of marketing research tasks, key concerns about reliability and validity, types of data, sampling issues, designing questionnaires, and analyzing and interpreting data. It compares business to business versus business to consumer research and discusses the importance of marketing intelligence and intelligence systems.
Module iv
This document discusses various sources of project financing and personal finance. It begins by defining project financing as long-term financing for infrastructure and industrial projects based on projected cash flows rather than balance sheets. It then discusses sources of personal financing such as personal funds, investments from friends and family, and bootstrapping. Bootstrapping involves finding ways to avoid external financing through cost-cutting and obtaining grants. The document also covers various sources of equity financing for projects and businesses, including angel investors, private placements, venture capital, and initial public offerings. It provides examples of debt versus equity financing.
M odule iii
This document discusses various strategies for growing a business, including franchising, joint ventures, acquisitions, and mergers. It provides details on each strategy, such as advantages and disadvantages to franchisors and franchisees in franchising. Factors to consider in choosing strategies are also outlined, for example proven versus unproven franchises. The document also discusses strategic windows of opportunity for growth, including penetration, market development, product development, and diversification strategies. Pressures on financial resources, human resources, and management that growth can create are also noted.
Module ii
The document provides an overview of key concepts for setting up a new business venture including business planning, feasibility analysis, and organizational structure. It discusses developing a business plan, which includes assessing internal and external elements such as finance, marketing, and human resources. The business plan should establish where the business currently stands, where it aims to go, and how it will get there. Additional topics covered include writing mission and vision statements, performing cost-benefit analysis, choosing an appropriate legal structure, and addressing potential legal issues.
entrepreneur and facts about it
This document provides an overview of entrepreneurs and entrepreneurship. It defines entrepreneurs as those who create something new and take risks to do so in order to achieve rewards. The document outlines the role and personality of entrepreneurs. It also discusses the process of entrepreneurship including opportunity identification, venture creation and management. Finally, it compares entrepreneurs and managers, noting that entrepreneurs are independent risk-takers who create new ventures, while managers work within existing organizations.
Marketing plan
The document outlines the key components and considerations for developing an effective marketing plan. It discusses conducting an industry and competitor analysis, defining marketing goals and objectives, and developing targeted strategies for the product, price, place, and promotion elements of the marketing mix. The plan should also include an analysis of strengths, weaknesses, opportunities, and threats, and define metrics to evaluate the performance and impact of the marketing strategies.
Government support to entrepreneurs
This document discusses various organizations that provide entrepreneurship development programs (EDPs) and marketing development programs (MDPs) in India, including:
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- The Development Commissioner (Handicrafts), which assists women entrepreneurs through programs focused on
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This document discusses training and entrepreneurship development programs in India. It outlines the importance of training for skills development and quality improvement. It describes various training methods like individual instruction and lectures. It explains the need for Entrepreneurship Development Programs (EDPs) to encourage self-employment and address unemployment. EDPs involve selecting entrepreneurs, providing training, and offering follow-up support. Major organizations that offer EDPs in India include NIESBUD, SISI, SIDO, NSIC, EDII, and NAYE.
hero honda and rural market
Hero Honda is focusing on expanding into rural markets in India. They have created a "rural vertical" division to spearhead this growth. Some strategies include introducing more fuel-efficient and affordable motorcycle models priced between 38,000-48,000 rupees, conducting advertisements and village events, and opening more sales and service outlets in small towns and villages. The company aims to cover 100,000 of India's 600,000 villages by the end of the year. Rural consumers value traditions and infrastructure is still developing, but the market provides major growth opportunities for Hero Honda.
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一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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color choices.”
The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Digital Transformation Frameworks: Driving Digital Excellence
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lg into rural market
- 1. Lg electronics initiative towards Rural India By Vipin Kumar M.B.A (M&S)
- 2. REASONS FOR ENTRY INTO RURAL MARKETING • The Indian rural consumer lives in over 600,000 villages across the country, accounting for over 70% of the population of the country. • For several product categories, rural markets account for well over 60 per cent of the national demand.
- 3. LG’s understanding of RURAL MARKET • Increased branch numbers in the Rural Market • Posted 93 area managers across the country • Delegating Area managers with more power • Publicizing by means of road shows, society demonstrations, and localized shows in rural India
- 4. Rural market strategy- 4A Approach Affordability Availability Awareness Acceptability
- 5. • Affordability – Price Sampoorna- Rs.3000; Cineplus- RS 4900 • Availability – Place 65 Remote Area Offices; 230 service centers; 2,600 mobile authorized service personnel
- 6. • Acceptability – Product Product localization LG came out with Hindi and regional language menus on its TVs. LG was the first brand to introduce gaming in TVs in continuations of its association with cricket
- 7. Awareness – Promotion Supporting India Cricket Team – ”LG ki Dua, All the Best” Direct engagement with Customers Word of Mouth
- 8. Results of the Approach • 20% of the company’s revenue comes from rural India • Largest Market share in Color Televisions (CTVs) • Positive Customer Perception
- 9. LG’S PRODUCTS FOR RURAL MARKET
- 10. THANKYOU