C2B - IAC Communication Model For Rebecca MinkoffBritt Mansveld
The Rebecca Minkoff brand has been a tremendous success within the affordable luxury segment and has expanded from handbags to accessories, footwear and jewellery. The brand philosophy can be best described as the delivery of high quality products with a subtle edgy twist, whilst focusing on implementing innovative technology for the downtown romantic, and is widely known amongst its targeting audience; the millennial consumer.
Rebecca Minkoff is highly innovative when it comes to integrating technology within both their products and marketing strategy, and was one of the first to recognize the importance of social media as a platform to communicate with their audience. In an early stage the brand asked for feedback on their products on social media platforms in order to understand what worked and what didn’t.
However, recent developments within consumer behaviour show that consumers are demanding for an even higher brand engagement and the ability to co-create, which are not integrated within the communication models that are currently available.
The communication models that have been adopted by the industry and are integrated within the marketing strategies are B2B and B2C, where focus lays on businesses communicating to other businesses and to end consumers. However, fact remains that with the demands of today’s consumer, opportunity rises to introduce a communication system that allows this audience to guide a business/brand as to improvements in both its products and marketing strategy.
I therefore aim to introduce the C2B model that will enhance the Rebecca Minkoff business strategy and strengthens the brand promise and philosophy. The C2B strategy will focus on the way consumers communicate their wants and needs to the brand, with the aim to create products that are desirable and meet the standards of the audience, before the products actually hit the stores. The consumer becomes the advisor, and this way they will be highly involved within the process.
The key element of this system will focus on converting the feedback given by consumers into viable data, which can be analyzed and transformed into optimized decision making for the Rebecca Minkoff brand during the design and production process. The voice of the consumer will become decisive, and will also influence and shape the way Rebecca Minkoff will promote and market its products.
RIP B2B, B2C. Welcome C2B...Customers to BusinesseTailing India
Keynote Session By Loren McDonald - Email / Marketing Automation Evangelist, Silverpop - an IBM Company during eTailing India's CXO Round Table Meet - Delhi
Class Activity done with data accumulation from various internet websites and database sources for better understanding of e-commerce models functioning at present and their uses in Indian scenario.
C2B - IAC Communication Model For Rebecca MinkoffBritt Mansveld
The Rebecca Minkoff brand has been a tremendous success within the affordable luxury segment and has expanded from handbags to accessories, footwear and jewellery. The brand philosophy can be best described as the delivery of high quality products with a subtle edgy twist, whilst focusing on implementing innovative technology for the downtown romantic, and is widely known amongst its targeting audience; the millennial consumer.
Rebecca Minkoff is highly innovative when it comes to integrating technology within both their products and marketing strategy, and was one of the first to recognize the importance of social media as a platform to communicate with their audience. In an early stage the brand asked for feedback on their products on social media platforms in order to understand what worked and what didn’t.
However, recent developments within consumer behaviour show that consumers are demanding for an even higher brand engagement and the ability to co-create, which are not integrated within the communication models that are currently available.
The communication models that have been adopted by the industry and are integrated within the marketing strategies are B2B and B2C, where focus lays on businesses communicating to other businesses and to end consumers. However, fact remains that with the demands of today’s consumer, opportunity rises to introduce a communication system that allows this audience to guide a business/brand as to improvements in both its products and marketing strategy.
I therefore aim to introduce the C2B model that will enhance the Rebecca Minkoff business strategy and strengthens the brand promise and philosophy. The C2B strategy will focus on the way consumers communicate their wants and needs to the brand, with the aim to create products that are desirable and meet the standards of the audience, before the products actually hit the stores. The consumer becomes the advisor, and this way they will be highly involved within the process.
The key element of this system will focus on converting the feedback given by consumers into viable data, which can be analyzed and transformed into optimized decision making for the Rebecca Minkoff brand during the design and production process. The voice of the consumer will become decisive, and will also influence and shape the way Rebecca Minkoff will promote and market its products.
RIP B2B, B2C. Welcome C2B...Customers to BusinesseTailing India
Keynote Session By Loren McDonald - Email / Marketing Automation Evangelist, Silverpop - an IBM Company during eTailing India's CXO Round Table Meet - Delhi
Class Activity done with data accumulation from various internet websites and database sources for better understanding of e-commerce models functioning at present and their uses in Indian scenario.
Crowdfunding Safari workshop WEBclusive & C2B deel 2C2B
Deel 1 (van Frits Klaver) is te vinden op: http://www.slideshare.net/fritsklaver/crowdfund-safari-workshop-webclusive-c2b
Deel 2 van de safari workshop over crowdsourcing, bedoeld om organisaties te leren wat crowdfunding is, wat ze ermee kunnen, en om zelf al eerste stappen te zetten richting een eigen crowdfunding project.
Meer informatie en inschrijven voor de volgende workshop: http://www.c2b-consultancy.nl/wp-content/uploads/2012/11/Workshop-crowdfunding.pdf
Kosten zijn €75,- per inschrijving, voor een 2 uur durende workshop.
Volgende workshop is op 19 februari 2013 te Amsterdam, van 15.00 - 17.00 uur.
lecture on crowdsourcing in the foodservice, given during the Foodservice Network International seminar 2012 in 's-Hertogenbosch, the Netherlands
Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop
Lezing over crowdsourcing in de automotive, gegeven tijdens het FAM symposium voor verkeersscholen
Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop
Crowdsourcing lezing HAS Den Bosch - 25 september 2012C2B
Crowdsourcing lezing voor alumni van HAS Den Bosch, op 25 september 2012
Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop
Presentatie van de C2B revolutie voor de SRM bijeenkomst van 24 oktober 2011.
Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop
Tot nu toe heeft de economie zich gericht op de consument (B2C) of op organisaties (B2B), maar er is een nieuwe markt ontstaan: de C2B markt. Hier is het de consument die enorme waarde creëert voor het bedrijfsleven, de marketingmix omgooit en het business model van een organisatie verbetert. In hun presentatie tonen Robert van Meer en Tim Meuleman hoe hiervan in 7 concrete stappen gebruik gemaakt kan worden, met crowdsourcing. Van Meer en Meuleman zijn auteurs van het recent verschenen en positief ontvangen boek de C2B revolutie. Zij behandelen de inhoud van het boek in deze presentatie.
Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop
Crowdfunding Safari workshop WEBclusive & C2B deel 2C2B
Deel 1 (van Frits Klaver) is te vinden op: http://www.slideshare.net/fritsklaver/crowdfund-safari-workshop-webclusive-c2b
Deel 2 van de safari workshop over crowdsourcing, bedoeld om organisaties te leren wat crowdfunding is, wat ze ermee kunnen, en om zelf al eerste stappen te zetten richting een eigen crowdfunding project.
Meer informatie en inschrijven voor de volgende workshop: http://www.c2b-consultancy.nl/wp-content/uploads/2012/11/Workshop-crowdfunding.pdf
Kosten zijn €75,- per inschrijving, voor een 2 uur durende workshop.
Volgende workshop is op 19 februari 2013 te Amsterdam, van 15.00 - 17.00 uur.
lecture on crowdsourcing in the foodservice, given during the Foodservice Network International seminar 2012 in 's-Hertogenbosch, the Netherlands
Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop
Lezing over crowdsourcing in de automotive, gegeven tijdens het FAM symposium voor verkeersscholen
Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop
Crowdsourcing lezing HAS Den Bosch - 25 september 2012C2B
Crowdsourcing lezing voor alumni van HAS Den Bosch, op 25 september 2012
Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop
Presentatie van de C2B revolutie voor de SRM bijeenkomst van 24 oktober 2011.
Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop
Tot nu toe heeft de economie zich gericht op de consument (B2C) of op organisaties (B2B), maar er is een nieuwe markt ontstaan: de C2B markt. Hier is het de consument die enorme waarde creëert voor het bedrijfsleven, de marketingmix omgooit en het business model van een organisatie verbetert. In hun presentatie tonen Robert van Meer en Tim Meuleman hoe hiervan in 7 concrete stappen gebruik gemaakt kan worden, met crowdsourcing. Van Meer en Meuleman zijn auteurs van het recent verschenen en positief ontvangen boek de C2B revolutie. Zij behandelen de inhoud van het boek in deze presentatie.
Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop
12. WIJ ZIJN SOCIAAL
Ik
Ik ook
En ik
sociaal
ben
Ik eigenlijk ook Ik ook
Ik ook
Ik ook
En ik
En ik
Ik niet zo
Vind ik wel
Toekomstmuziek
maak je samen!
Welkom!De wereld van
crowdsourcing
#dosocial
@c2brevolutie