5. Levi is rated in the top
5 of Most American
Brands... Yet LS&Co.
outsources 95% of its
products
IMPERFECT COMPETITION
1 2 3
Fast Fashion Retailers
and Premium Denim
Lines have been
"chipping away" at
LS&Co.'s market
dominance
FALLACIES
FACTS PRODUCTS
No longer
monopolized the
denim market...
Private Ownership
Enforced
Complacency
Levi's vs Main Competitors
Return on Assets Ratio
6. LEVI'S LIFE CYCLE
ASSESSMENT
CARE TAG FOR THE PLANET IN-STORE PROMOTION
LS&Co. Created the First
Apparel Industry Life
Cycle Assessment
The Study Showed That
Most Water Use Happens
During the Consumer
Care Stage
Levi's Study Has Shifted
the Blame of the
Company Being Wasteful
to the Consumer
LS&Co. Heavily Promotes
Sustainability Through Their
Online Presence and Care
Tag Initiative... However, LS
&
Co.'s Instore WaterLess
Items are not as
Heavily Promoted -
Consumer Expected to
Inquire About the
Water:Less Products.
INFORMATION ASYMMETRY
7. Men's Wear Accounts for
75% of LS&Co.'s Business.
Leaving the Women's Line
Vulnerable to an Already
Overcrowded Market
OPPORTUNITY COSTS
CONSUMER Design
LS&Co. Men's
Sales
"Focus on innovative
products and initiatives
is great, but they've
failed to meet the basic
consumer needs."
8.
9. Slow Response to
Trends
Failure to Meet
Niche Markets
NEEDS OF DIFFERENT GROUPS
“The average
consumer’s closet is
composed of around 7
to 8% denim, if you
could just snapshot
the value… That
means by definition
that more than 90% is
not denim”
Failure to Respond to
Consumer Feedback
and Trends.
Private Ownership
Allows for
Complacency and
Slow Growth
CONSUMERS CONSEQUENCES PRODUCERS/MEDIATORS CONSEQUENCES
Continuous Revenue
Loss
Problems Staying
Relevant and Trendy to
New Market Segments
