In today’s “sound-bite” environment in which professional organizations compete for client attention through a variety of communications conduits, it is increasingly important to consider and evaluate the potentially powerful benefits of new social media tools. However, to properly leverage their benefits, one must also understand that these new tools are just that –– tools. Social media tools should be used with a clear objective in mind and with the consistent application of well-known but often overlooked communications principles. Furthermore, they will have the most marketing impact when used in conjunction with other social and nonsocial media communications tools.
Source: Rob Robinson/Applied Discovery
3. organizing for advertising and promotion the role of ad agencies and other...nzl88
This document discusses different organizational structures for advertising and marketing communications. It describes the roles of advertising agencies, media organizations, and other specialist firms in integrated marketing communications. Two common structures for organizing advertising departments are reviewed: centralized systems where all functions are grouped together, and decentralized systems where brand teams have autonomy. The pros and cons of each approach and of using in-house agencies versus external firms are also outlined.
Integrated marketing communication (IMC) is an approach where different marketing communication modes work together to create a seamless customer experience presented with a consistent brand message. Its goal is to make advertising, sales promotion, public relations, direct marketing, online communications, and social media work as a unified force. Modern marketing requires communicating with stakeholders through various integrated channels. Developing effective communication requires identifying target audiences, determining objectives, designing messages, selecting channels, and measuring results. Personal selling, advertising, sales promotion, direct marketing, public relations, and interactive marketing are key components of an integrated marketing communication strategy.
A brief introductiontion ingrated marketing communication 12816463776467-php...Chandran T
The document provides an overview of integrated marketing communication (IMC). It defines key marketing and IMC concepts, including the marketing mix, branding, and the various tools used in IMC like advertising, direct marketing, interactive marketing, sales promotion, publicity, and personal selling. It also outlines the IMC planning process, from reviewing the marketing plan and conducting a situational analysis to developing the IMC program, implementing it, and monitoring/evaluating results. The goal of IMC is to ensure consistency of messaging across different communication channels to achieve effective marketing communications.
1. Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. It requires coordination across a company.
2. Companies can have different orientations - production focuses on internal capabilities, sales uses aggressive techniques, marketing concept satisfies customer needs, and societal preserves long-term interests.
3. Sales orientation focuses on the company and aims for high volume, while market orientation focuses on customer needs and satisfaction through coordination.
This document discusses promotion and marketing communications. It covers topics like public relations, publicity, sponsorship, product placement, and factors affecting an integrated promotional mix. The importance of using different communication tools in an integrated way is emphasized.
Delivering on the Promise: Five Ways to Drive Brand Effectiveness with Social...NM Incite
Building successful brands hinges on applying social media insights at every stage of the brand lifecycle. This white paper outlines 5 ways to effectively employ social media to drive positive brand equity and ultimately refine your strategy to create deeper, emotional engagement with your consumers.
The marketing mix principles (also known as the 4 p's) are tools used by businesses to help achieve their objectives. They include product, price, place, and promotion. An organization must carefully design its specific mix of actions and instruments to appeal to its target group. This involves analyzing product design/features, pricing strategy, distribution channels, and promotional strategy. The total offer to the customer should first meet their needs with the right product, then make it available through the right place, promote it attractively, and set an acceptable price.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
3. organizing for advertising and promotion the role of ad agencies and other...nzl88
This document discusses different organizational structures for advertising and marketing communications. It describes the roles of advertising agencies, media organizations, and other specialist firms in integrated marketing communications. Two common structures for organizing advertising departments are reviewed: centralized systems where all functions are grouped together, and decentralized systems where brand teams have autonomy. The pros and cons of each approach and of using in-house agencies versus external firms are also outlined.
Integrated marketing communication (IMC) is an approach where different marketing communication modes work together to create a seamless customer experience presented with a consistent brand message. Its goal is to make advertising, sales promotion, public relations, direct marketing, online communications, and social media work as a unified force. Modern marketing requires communicating with stakeholders through various integrated channels. Developing effective communication requires identifying target audiences, determining objectives, designing messages, selecting channels, and measuring results. Personal selling, advertising, sales promotion, direct marketing, public relations, and interactive marketing are key components of an integrated marketing communication strategy.
A brief introductiontion ingrated marketing communication 12816463776467-php...Chandran T
The document provides an overview of integrated marketing communication (IMC). It defines key marketing and IMC concepts, including the marketing mix, branding, and the various tools used in IMC like advertising, direct marketing, interactive marketing, sales promotion, publicity, and personal selling. It also outlines the IMC planning process, from reviewing the marketing plan and conducting a situational analysis to developing the IMC program, implementing it, and monitoring/evaluating results. The goal of IMC is to ensure consistency of messaging across different communication channels to achieve effective marketing communications.
1. Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. It requires coordination across a company.
2. Companies can have different orientations - production focuses on internal capabilities, sales uses aggressive techniques, marketing concept satisfies customer needs, and societal preserves long-term interests.
3. Sales orientation focuses on the company and aims for high volume, while market orientation focuses on customer needs and satisfaction through coordination.
This document discusses promotion and marketing communications. It covers topics like public relations, publicity, sponsorship, product placement, and factors affecting an integrated promotional mix. The importance of using different communication tools in an integrated way is emphasized.
Delivering on the Promise: Five Ways to Drive Brand Effectiveness with Social...NM Incite
Building successful brands hinges on applying social media insights at every stage of the brand lifecycle. This white paper outlines 5 ways to effectively employ social media to drive positive brand equity and ultimately refine your strategy to create deeper, emotional engagement with your consumers.
The marketing mix principles (also known as the 4 p's) are tools used by businesses to help achieve their objectives. They include product, price, place, and promotion. An organization must carefully design its specific mix of actions and instruments to appeal to its target group. This involves analyzing product design/features, pricing strategy, distribution channels, and promotional strategy. The total offer to the customer should first meet their needs with the right product, then make it available through the right place, promote it attractively, and set an acceptable price.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
www.ExpandYourImpact.org-- What is Positive Change Marketing? And why should you incorporate it into your nonprofit marketing strategy? Ways to improve current marketing plans using evidence-based marketing analysis. How to truly appeal to your target audience.
This document discusses key concepts related to promotion including the elements of the promotion mix (advertising, personal selling, public relations, sales promotion), goals of promotion such as informing, reminding, and persuading consumers, and models for how consumers progress through the awareness, interest, desire, and action stages. It also covers topics like how different promotion tools are most useful depending on the stage in the consumer decision process, factors that influence the promotion mix, and steps for creating an effective promotion plan.
This document discusses key concepts related to promotion including the elements of the promotion mix (advertising, personal selling, public relations, sales promotion), goals of promotion, AIDA model of consumer response, factors that influence promotion mix decisions, steps in creating a promotion plan, objectives for promotion, techniques for setting promotion budgets, and regulation of promotion. It also covers advertising, public relations, personal selling, and sales promotion in more detail including tools, appeals, executional styles, and evaluation of effectiveness.
This document discusses how retailers can optimize offers across multiple channels through automation. It recommends a three step process: 1) offer management by considering different touchpoints and customer segments, 2) offer optimization by matching offers to individual customer data and behavior, and 3) offer delivery by pushing optimized offers through the appropriate channels. The document emphasizes that effective offer optimization requires collecting and analyzing customer data across all retail channels to personalize offers for each customer.
This document provides steps for developing an effective social media advertising strategy and measurement plan:
1. Define goals and metrics for measuring success. Identify target audiences and competitors. Develop messaging that provides value to influencers and consumers.
2. Choose appropriate social media channels aligned with each audience. Leverage influencers to spread messaging.
3. Create a campaign with a clear call to action, budget, and sustainability plan. Monitor performance against goals and adjust strategy based on results.
Organizing for Advertising and Promotion: The Role of Ad Agencies and Other M...Indrajit Bage
This document discusses how companies organize for advertising and marketing communications. It examines the roles of advertising agencies and other specialized organizations that assist with advertising, promotion, public relations, sales, and interactive efforts. The key participants discussed are advertising agencies, in-house agencies, specialized agencies for direct response, sales promotion, public relations, and interactive work. Agency functions like account management, research, media planning/buying, and creative work are also outlined.
The document discusses integrated marketing communications (IMC), including its growth and principles. IMC coordinates promotional tools like advertising, sales promotion, public relations, direct marketing, and interactive marketing to provide consistent messaging across touchpoints. The document provides examples of companies using IMC through various channels and concludes with an IMC planning model that involves analyzing the situation, setting objectives and strategies, integrating tactics, and evaluating performance.
Integrated marketing communications (IMC) is an approach that sees marketing from the customer's perspective. IMC involves evaluating the strategic roles of various communication disciplines like advertising, direct marketing, public relations, and sales promotion, and combining them to maximize impact. It provides a more coordinated approach compared to relying primarily on advertising. IMC has grown due to factors like a shift in power from manufacturers to retailers and the rise of new technologies. The promotional mix refers to the optimal combination of advertising, sales promotion, public relations, personal selling, and direct marketing used in an IMC strategy.
An empirical study on the promotional mix and brand equityAlexander Decker
This document summarizes a research study that investigated the effects of promotional mix on brand equity in the mobile service sector. The study found a positive correlation between promotional mix and brand equity, with promotional mix accounting for 52% of the effect on brand equity. Promotional mix includes advertising, sales promotion, public relations, and direct marketing. The study collected data from 107 mobile service customers and found promotional mix had a significant positive impact on brand equity dimensions like brand loyalty, awareness, image and perceived quality. The study concludes promotional mix is important for building strong brand equity and mobile companies should focus on optimizing their promotional strategies.
The document discusses the evolution of marketing from Marketing 1.0 to Marketing 3.0. Marketing 1.0 was product-centric, while Marketing 2.0 became more consumer-centric. Now in Marketing 3.0, marketing must be value-centric and meet consumers' emotional and rational needs. It emphasizes engaging with consumers, building trust and credibility through authenticity, transparency, and responsiveness. Mass connectors and social media influencers are important to target. To succeed in Marketing 3.0, companies must adapt to this new collaborative environment and be sensitive to changes in consumer behavior.
This document discusses the scope of marketing communication and advertising. It explains the communication process that applies to advertising, including the roles of senders, receivers, messages, and media. It then describes the different parties involved in the advertising industry, including advertising agencies, client companies, media suppliers, and promotional material suppliers. It assesses how promotion is regulated in Vietnam according to Decree 37/2006/ND-CP and Ordinance 39-2001-PL-UBTVQH10, noting some prohibited practices and principles that promotions must follow, such as not being dishonest or harming other businesses. The document aims to provide an understanding of the advertising and promotion industry as well as its regulations.
The document discusses integrated marketing communications (IMC) and the marketing process. It describes the key steps in the marketing process including opportunity analysis, product decisions, promotional decisions, and distribution decisions. Segmentation, targeting, positioning, and developing promotional strategies are also covered. The marketing and promotional process aims to move customers from initial awareness through final purchase.
The consumer decision making process involves several steps:
1) Problem recognition occurs when a consumer perceives a need and becomes motivated to solve it, which can come from being out of stock, dissatisfaction, new needs/wants, related purchases, or marketing.
2) Information search happens as consumers look for information from personal sources like friends, market sources like advertisements, and public sources to inform their purchase decision.
3) Evaluation of alternatives involves consumers comparing different brands or products based on attributes to determine which options can best solve their problem or need.
4) The purchase decision is made after integrating information through heuristics and forming purchase intentions regarding specific brands.
The passage discusses integrated marketing communications (IMC) and its importance for modern businesses. IMC is defined as coordinating all aspects of marketing communication, including advertising, sales promotion, public relations, and direct marketing to deliver a unified message to customers. The passage outlines the key components of IMC, including foundations like corporate image and brand management, as well as various communication tools. It explains that effective IMC requires consistent messaging across all channels to avoid confusing customers. While IMC can help build strong brand identity, the passage notes that more research is still needed on selecting optimal brand symbols and how they influence objectives like brand recognition and recall.
The document discusses integrated marketing communications (IMC) and its implementation and benefits for public relations agencies. It covers the stages of IMC implementation, the synergistic benefits of integrating PR with other communication disciplines under IMC, different IMC typologies, measuring and evaluating IMC effectiveness, and criticisms of IMC from a Malaysian perspective. The lecturer is Ass. Professor Dr. Jamilah Hj. Ahmad and the presentation is by Noorazlin Ani and Omar Thabit for the course YSP507.
The marketing mix, also known as the 4Ps, refers to the combination of product, price, place, and promotion that a company uses to market a product. These elements are adjusted until the optimal combination is found that meets customer needs while maximizing profits. Marketing involves planning and executing ideas, goods, and services to create value for customers through exchanges that satisfy individual and organizational goals. It is both a set of activities and a social process.
This document discusses the need for intuitive marketing. It argues that the world is changing rapidly and marketing must keep up by making decisions more quickly based on deep understanding of brands and consumers. It provides four steps for intuitive marketing: 1) Define the brand clearly, 2) Become one with the brand, 3) Develop a deep understanding of consumers, 4) Make intuitive decisions real by supporting them culturally and procedurally. It gives examples from Starbucks and General Mills of how brand and consumer knowledge allowed quick, effective decisions. The document concludes intuitive marketing is needed to succeed in today's fast-paced world.
The document discusses models of the communication process including:
- The basic communication process involving a sender, receiver, message, channel, and feedback.
- Factors that can impact effective communication such as noise, encoding/decoding symbols, and the level of common experiences between the sender and receiver.
- Models of how consumers respond to advertising messages including the AIDA model, hierarchy of effects model, and innovation adoption model.
- Factors involved in measuring the effectiveness of communication including exposure, attention, comprehension, retention, and purchase behavior.
Метод дискретных особенностей и компьютерный инструментарий для моделировани...Andrii Gakhov
Диссертация посвящена построению математических моделей в форме
псевдодифференциальных уравнений и разработке компьютерного
инструментария для решения задачи дифракции акустических волн на
плоскопараллельных структурах, которые построены из твердых экранов и
сред с постоянными физическими свойствами.
Впервые построены математические модели на основе граничного
псевдодифференциального (гиперсингулярного) уравнения для процесса
дифракции акустических волн в трехмерном пространстве на плоском
жестком ограниченном экране, расположенном в плоскости раздела сред с
разными физическими свойствами; на плоском жестком ограниченном
экране, расположенном над жесткой стенкой в однородном пространстве;
плоском жестком ограниченном экране, расположенном на поверхности слоя
над жесткой стенкой. Это позволяет строить новые методы исследований
задач дифракции акустических волн на плоскопараллельных структурах,
состоящих из жестких экранов и слоев с постоянными физическими
свойствами.
По методу параметрических представлений интегральных и
псевдодифференциальных операторов введены новые
псевдодифференциальные операторы, которые определяют построенные
модели, а также исследованы их ядра. Это позволяет использовать структуру
и вид главной части таких операторов (которые являются
гиперсингулярными) для построения адекватных дискретных моделей
дифракционных процессов.
На основе известной схемы методов дискретных особенностей впервые
построена дискретная модель для приближенного описания рассмотренных
процессов дифракции. Эта модель позволяет непосредственно разрабатывать
алгоритмы и программные средства компьютерного моделирования.
Впервые создан и подвергнут анализу качества компьютерный
инструментарий математического моделирования дифракции акустических
волн в трехмерном пространстве на плоскопараллельных структурах, что
позволяет уменьшить количество необходимых физических экспериментов.
За счет добавления критериев, имеющих физический смысл,
усовершенствованы методы анализа результатов вычислительных
экспериментов, которые позволяют обосновать корректность применения
дискре
Este documento presenta el plan de tesis de Manuel Alonso Talledo Rondoy sobre las competencias genéricas y específicas requeridas en el mercado laboral para los licenciados en Administración en comparación con la oferta formativa de la Facultad de Ciencias Administrativas de la Universidad Nacional de Piura. El autor identifica una brecha entre las habilidades demandadas por las empresas y las enseñadas en la universidad. El objetivo es evaluar dicha brecha y proponer mejoras curriculares para una formación acorde a las necesidades del mercado.
www.ExpandYourImpact.org-- What is Positive Change Marketing? And why should you incorporate it into your nonprofit marketing strategy? Ways to improve current marketing plans using evidence-based marketing analysis. How to truly appeal to your target audience.
This document discusses key concepts related to promotion including the elements of the promotion mix (advertising, personal selling, public relations, sales promotion), goals of promotion such as informing, reminding, and persuading consumers, and models for how consumers progress through the awareness, interest, desire, and action stages. It also covers topics like how different promotion tools are most useful depending on the stage in the consumer decision process, factors that influence the promotion mix, and steps for creating an effective promotion plan.
This document discusses key concepts related to promotion including the elements of the promotion mix (advertising, personal selling, public relations, sales promotion), goals of promotion, AIDA model of consumer response, factors that influence promotion mix decisions, steps in creating a promotion plan, objectives for promotion, techniques for setting promotion budgets, and regulation of promotion. It also covers advertising, public relations, personal selling, and sales promotion in more detail including tools, appeals, executional styles, and evaluation of effectiveness.
This document discusses how retailers can optimize offers across multiple channels through automation. It recommends a three step process: 1) offer management by considering different touchpoints and customer segments, 2) offer optimization by matching offers to individual customer data and behavior, and 3) offer delivery by pushing optimized offers through the appropriate channels. The document emphasizes that effective offer optimization requires collecting and analyzing customer data across all retail channels to personalize offers for each customer.
This document provides steps for developing an effective social media advertising strategy and measurement plan:
1. Define goals and metrics for measuring success. Identify target audiences and competitors. Develop messaging that provides value to influencers and consumers.
2. Choose appropriate social media channels aligned with each audience. Leverage influencers to spread messaging.
3. Create a campaign with a clear call to action, budget, and sustainability plan. Monitor performance against goals and adjust strategy based on results.
Organizing for Advertising and Promotion: The Role of Ad Agencies and Other M...Indrajit Bage
This document discusses how companies organize for advertising and marketing communications. It examines the roles of advertising agencies and other specialized organizations that assist with advertising, promotion, public relations, sales, and interactive efforts. The key participants discussed are advertising agencies, in-house agencies, specialized agencies for direct response, sales promotion, public relations, and interactive work. Agency functions like account management, research, media planning/buying, and creative work are also outlined.
The document discusses integrated marketing communications (IMC), including its growth and principles. IMC coordinates promotional tools like advertising, sales promotion, public relations, direct marketing, and interactive marketing to provide consistent messaging across touchpoints. The document provides examples of companies using IMC through various channels and concludes with an IMC planning model that involves analyzing the situation, setting objectives and strategies, integrating tactics, and evaluating performance.
Integrated marketing communications (IMC) is an approach that sees marketing from the customer's perspective. IMC involves evaluating the strategic roles of various communication disciplines like advertising, direct marketing, public relations, and sales promotion, and combining them to maximize impact. It provides a more coordinated approach compared to relying primarily on advertising. IMC has grown due to factors like a shift in power from manufacturers to retailers and the rise of new technologies. The promotional mix refers to the optimal combination of advertising, sales promotion, public relations, personal selling, and direct marketing used in an IMC strategy.
An empirical study on the promotional mix and brand equityAlexander Decker
This document summarizes a research study that investigated the effects of promotional mix on brand equity in the mobile service sector. The study found a positive correlation between promotional mix and brand equity, with promotional mix accounting for 52% of the effect on brand equity. Promotional mix includes advertising, sales promotion, public relations, and direct marketing. The study collected data from 107 mobile service customers and found promotional mix had a significant positive impact on brand equity dimensions like brand loyalty, awareness, image and perceived quality. The study concludes promotional mix is important for building strong brand equity and mobile companies should focus on optimizing their promotional strategies.
The document discusses the evolution of marketing from Marketing 1.0 to Marketing 3.0. Marketing 1.0 was product-centric, while Marketing 2.0 became more consumer-centric. Now in Marketing 3.0, marketing must be value-centric and meet consumers' emotional and rational needs. It emphasizes engaging with consumers, building trust and credibility through authenticity, transparency, and responsiveness. Mass connectors and social media influencers are important to target. To succeed in Marketing 3.0, companies must adapt to this new collaborative environment and be sensitive to changes in consumer behavior.
This document discusses the scope of marketing communication and advertising. It explains the communication process that applies to advertising, including the roles of senders, receivers, messages, and media. It then describes the different parties involved in the advertising industry, including advertising agencies, client companies, media suppliers, and promotional material suppliers. It assesses how promotion is regulated in Vietnam according to Decree 37/2006/ND-CP and Ordinance 39-2001-PL-UBTVQH10, noting some prohibited practices and principles that promotions must follow, such as not being dishonest or harming other businesses. The document aims to provide an understanding of the advertising and promotion industry as well as its regulations.
The document discusses integrated marketing communications (IMC) and the marketing process. It describes the key steps in the marketing process including opportunity analysis, product decisions, promotional decisions, and distribution decisions. Segmentation, targeting, positioning, and developing promotional strategies are also covered. The marketing and promotional process aims to move customers from initial awareness through final purchase.
The consumer decision making process involves several steps:
1) Problem recognition occurs when a consumer perceives a need and becomes motivated to solve it, which can come from being out of stock, dissatisfaction, new needs/wants, related purchases, or marketing.
2) Information search happens as consumers look for information from personal sources like friends, market sources like advertisements, and public sources to inform their purchase decision.
3) Evaluation of alternatives involves consumers comparing different brands or products based on attributes to determine which options can best solve their problem or need.
4) The purchase decision is made after integrating information through heuristics and forming purchase intentions regarding specific brands.
The passage discusses integrated marketing communications (IMC) and its importance for modern businesses. IMC is defined as coordinating all aspects of marketing communication, including advertising, sales promotion, public relations, and direct marketing to deliver a unified message to customers. The passage outlines the key components of IMC, including foundations like corporate image and brand management, as well as various communication tools. It explains that effective IMC requires consistent messaging across all channels to avoid confusing customers. While IMC can help build strong brand identity, the passage notes that more research is still needed on selecting optimal brand symbols and how they influence objectives like brand recognition and recall.
The document discusses integrated marketing communications (IMC) and its implementation and benefits for public relations agencies. It covers the stages of IMC implementation, the synergistic benefits of integrating PR with other communication disciplines under IMC, different IMC typologies, measuring and evaluating IMC effectiveness, and criticisms of IMC from a Malaysian perspective. The lecturer is Ass. Professor Dr. Jamilah Hj. Ahmad and the presentation is by Noorazlin Ani and Omar Thabit for the course YSP507.
The marketing mix, also known as the 4Ps, refers to the combination of product, price, place, and promotion that a company uses to market a product. These elements are adjusted until the optimal combination is found that meets customer needs while maximizing profits. Marketing involves planning and executing ideas, goods, and services to create value for customers through exchanges that satisfy individual and organizational goals. It is both a set of activities and a social process.
This document discusses the need for intuitive marketing. It argues that the world is changing rapidly and marketing must keep up by making decisions more quickly based on deep understanding of brands and consumers. It provides four steps for intuitive marketing: 1) Define the brand clearly, 2) Become one with the brand, 3) Develop a deep understanding of consumers, 4) Make intuitive decisions real by supporting them culturally and procedurally. It gives examples from Starbucks and General Mills of how brand and consumer knowledge allowed quick, effective decisions. The document concludes intuitive marketing is needed to succeed in today's fast-paced world.
The document discusses models of the communication process including:
- The basic communication process involving a sender, receiver, message, channel, and feedback.
- Factors that can impact effective communication such as noise, encoding/decoding symbols, and the level of common experiences between the sender and receiver.
- Models of how consumers respond to advertising messages including the AIDA model, hierarchy of effects model, and innovation adoption model.
- Factors involved in measuring the effectiveness of communication including exposure, attention, comprehension, retention, and purchase behavior.
Метод дискретных особенностей и компьютерный инструментарий для моделировани...Andrii Gakhov
Диссертация посвящена построению математических моделей в форме
псевдодифференциальных уравнений и разработке компьютерного
инструментария для решения задачи дифракции акустических волн на
плоскопараллельных структурах, которые построены из твердых экранов и
сред с постоянными физическими свойствами.
Впервые построены математические модели на основе граничного
псевдодифференциального (гиперсингулярного) уравнения для процесса
дифракции акустических волн в трехмерном пространстве на плоском
жестком ограниченном экране, расположенном в плоскости раздела сред с
разными физическими свойствами; на плоском жестком ограниченном
экране, расположенном над жесткой стенкой в однородном пространстве;
плоском жестком ограниченном экране, расположенном на поверхности слоя
над жесткой стенкой. Это позволяет строить новые методы исследований
задач дифракции акустических волн на плоскопараллельных структурах,
состоящих из жестких экранов и слоев с постоянными физическими
свойствами.
По методу параметрических представлений интегральных и
псевдодифференциальных операторов введены новые
псевдодифференциальные операторы, которые определяют построенные
модели, а также исследованы их ядра. Это позволяет использовать структуру
и вид главной части таких операторов (которые являются
гиперсингулярными) для построения адекватных дискретных моделей
дифракционных процессов.
На основе известной схемы методов дискретных особенностей впервые
построена дискретная модель для приближенного описания рассмотренных
процессов дифракции. Эта модель позволяет непосредственно разрабатывать
алгоритмы и программные средства компьютерного моделирования.
Впервые создан и подвергнут анализу качества компьютерный
инструментарий математического моделирования дифракции акустических
волн в трехмерном пространстве на плоскопараллельных структурах, что
позволяет уменьшить количество необходимых физических экспериментов.
За счет добавления критериев, имеющих физический смысл,
усовершенствованы методы анализа результатов вычислительных
экспериментов, которые позволяют обосновать корректность применения
дискре
Este documento presenta el plan de tesis de Manuel Alonso Talledo Rondoy sobre las competencias genéricas y específicas requeridas en el mercado laboral para los licenciados en Administración en comparación con la oferta formativa de la Facultad de Ciencias Administrativas de la Universidad Nacional de Piura. El autor identifica una brecha entre las habilidades demandadas por las empresas y las enseñadas en la universidad. El objetivo es evaluar dicha brecha y proponer mejoras curriculares para una formación acorde a las necesidades del mercado.
Este documento presenta una guía de precios de productos electrónicos como procesadores, discos duros, memorias, tarjetas madre, monitores, etc. Incluye marcas como Intel, AMD, Seagate, Western Digital, Asrock, Gigabyte, LG, Samsung, entre otras. Los precios están expresados en pesos colombianos e incluyen IVA. El documento proporciona información sobre horarios y formas de pago de la tienda.
3 d pie chart circular puzzle with hole in center process 12 stages style 1 p...SlideTeam.net
The document describes a 12-stage 3D circular puzzle process. It includes 12 text blocks arranged in a circular pattern numbered 1 through 12. The purpose is to bring presentations to life and capture audiences' attention using 100% editable images.
Leveraging Social Media: Tweet Me - Like Me - Buy MeDigital Vidya
Looking at leveraging Social Media for your organization? Want to know how can you exploit the power of Facebook, Twitter and other Social Media platforms for Branding, Lead Generation and Customer Acquisition? You will find this article interesting and useful!
This document presents a literature review for a study comparing the build-up play in goals scored between successful and unsuccessful English Premier League teams. It discusses previous research that has analyzed various aspects of goal scoring notation, including frequency, time of goals scored, and build-up passing sequences. Specifically, it outlines a 1968 study by Reep and Benjamin that first analyzed the relationship between build-up passing sequences and goals scored. The literature review also notes that while previous studies have found passing sequences of three passes or less lead to about 80% of goals, more research is needed to better understand differences in build-up play between successful and unsuccessful teams.
Un nuevo canal. Una nuva organización. Una nueva culturaOffOnCommerceDay
Este documento presenta una visión de cómo las organizaciones deben evolucionar para adaptarse a los cambios tecnológicos y de mercado actuales. Propone tres ideas clave: 1) Que los sistemas, datos, equipos, métodos y cultura de una organización deben cambiar de forma global e integral para mantenerse relevante; 2) Que los equipos deben comprender los motivos detrás de estos cambios para comprometerse plenamente; 3) Que las organizaciones deben romper con el statu quo existente y permitir a los equipos cambiar las reglas para
En nuestra lista puede encontrar información de precios,promociones de todos nuestros productos,actualizada según la fecha del documento.
Vigencia hasta 25 de Agosto de 2012
http://www.compugreiff.com
O Direito Autoral protege os autores de obras intelectuais, literárias, artísticas ou científicas. No Brasil, a Lei n.o 9.610 de 1998 rege este assunto. Quem violar os direitos autorais está sujeito a penas de prisão e multa, além da apreensão de bens e equipamentos utilizados.
Use of synchronous communication in online learning_ Trupti Gawdetrupts123
1) Synchronous communication allows for real-time interaction between participants in online learning through tools like video conferencing, chat sessions, and phone calls.
2) It provides advantages like immediate feedback, motivation to prepare for scheduled sessions, and ability to do interactive activities like simulations and role playing.
3) Popular synchronous communication tools include Google Hangouts, Skype, chat boxes, and talkshoe, which enable activities like group video chats, screen sharing, file sharing, and discussions.
Sterling International is an engineering and contracting company established in 1984 that provides solutions for complex mechanical, electrical, civil, and oil and gas projects. They offer services such as HVAC, instrumentation, process piping, water treatment, gas line installation, and more. Sterling International has experience in various sectors including telecommunications, fire systems, road lighting, building construction, and more.
This presentation was delivered at GraphConnect London on 19 November 2013.
Joe Parry, CEO of Cambridge Intelligence and creator of the network visualization software 'KeyLines', spoke on the subject of good and bad graph design.
This presentation includes tips on how to ensure your graph visualizations are informative, intuitive and attractive.
Detailing the change process in a large regional hospital towards applying design methods in the development of their services and care centre.
http://designforhealthcare.blogspot.com
Presented at Studying and Improving Design Practice Symposium at Aalto University
6.9.2012
Un mundo 2.0: Charlas para padres y madres sobre Internet y Redes SocialesVíctor Martínez
Este documento presenta una charla para padres sobre las redes sociales e internet dirigida a jóvenes. Explica qué son las redes sociales y los tipos existentes, la importancia de la identidad digital y el rastro que dejamos. También destaca las oportunidades que ofrecen las redes como herramienta de comunicación pero advierte sobre los peligros como el acoso cibernético o el contacto de adultos con malas intenciones. Finalmente, recomienda a los padres mantener la comunicación abierta con sus hijos y estable
Helping Employees Find a Work-Life BalanceG&A Partners
It’s no secret that the composition and needs of today’s workforce is completely different than that of 50 years ago, or even 20 years ago. With so many more demands on their time, it’s no wonder that the majority of employees struggle to balance their personal and professional responsibilities. Why should employers care? Employees who feel overworked are generally unhealthier, unhappier, less productive and more prone to absenteeism than employees who have achieved a work-life balance, and can negatively impact an organization’s overall performance.
This document outlines the agenda for a workshop on selecting a Scrum Master using the metaphor of the TV show "The Bachelorette". The workshop is divided into sections including ground rules, criteria generation for the ideal Scrum Master, and elimination rounds modeled after episodes to vote out candidates until a final Scrum Master is selected. Activities include individual reflection, group work, video interviews, and dot voting to make selection decisions. The goal is for participants to experience a Scrum Master selection process in an interactive and engaging way.
How effective is the combination of your main updatedFergus Bell
The document discusses the creation of a music video, poster, and album cover for a drum and bass track. For each product, the creator researched conventions of the genre and included important elements like nightclub scenes, colorful lighting, and abstract images. The poster features the artist's image and social media links. The monochrome album cover was inspired by another cover, but includes splashes of color on interior pages. Overall, the combination of the main video and ancillary texts effectively capture the upbeat nature of drum and bass through consistent themes and adherence to genre conventions across all products.
This document discusses social media functions for brands including monitoring, responding, amplifying, and leading consumer behavior. It outlines how brands can monitor online conversations, respond to provide customer service or uncover leads, amplify marketing through social sharing, and lead consumers through the purchase journey. The document also discusses using social media at different touchpoints along the consumer decision process and how to get started with integrating social media technologies through identifying goals, audiences, and deciding whether to outsource certain functions.
Social media and its applications in marketingAndrey Markin
This document discusses social media and its applications in marketing. It defines social media as media for social interaction using web-based technologies. Social media has transformed the purchase funnel by making post-purchase conversations more impactful earlier in the process. The document outlines several functions of social media marketing including brand monitoring, customer relationship management, crowdsourcing, customer support, and promotion. It concludes that companies should incorporate social media marketing into their overall marketing strategy in order to stay competitive.
A mindset shift about social marketingNitty Gritty
1) Social marketing has become a buzzword that means different things to different people, creating both opportunities and challenges with lack of shared understanding.
2) Social media tools are now widely used for communicating information and engaging audiences, often with lower budgets than traditional media, but evaluation of social marketing effectiveness remains an area needing more development.
3) For social marketing to be successful, strategies should clarify how social media fits into broader goals and consider social media's role in development, delivery, and evaluation, not just as a delivery mechanism in itself.
An early definition of integrated marketing communications (IMC), A more current definition of integrated marketing communications (IMC), What importance of IMC is growing, The four stages model of integrated marketing communications (IMC)
This document discusses integrated marketing communications (IMC) and provides examples of how IMC was used to promote the TV show "Jassi Jaissa Koi Nahi". It describes the marketing challenges in promoting a less conventionally attractive main character. It outlines the target audience and marketing objectives. It then details the multi-phase IMC campaign used including radio, outdoor advertising, print ads, flash mobs, and public relations to generate hype and awareness. The results included high viewership and ratings within the first few episodes, demonstrating the effectiveness of the integrated approach.
This document discusses challenges and strategies for media and communications. It outlines key challenges like the pervasive and instant nature of new technologies, and the need for transparency and strategic stakeholder engagement. It emphasizes aligning communications with organizational mission and vision, and engaging stakeholders on topics of interest to them. It also stresses the importance of a social media strategy, focusing content to be relevant and multi-purpose, and providing solutions and recommended actions.
The document discusses the role of social media in business. It defines social media and explains how it has changed marketing from being product-focused to people-focused. The document provides strategies for using social media, including determining an appropriate level of use based on resources, engaging audiences, increasing followers, and managing content. It emphasizes the importance of social media for search engine optimization, customer service, and generating qualified leads.
The events of the last two years constitute more than an economic recession. Rather, they shape a global realignment -- "The New Normal." This position papers describes four fundamental areas where change has occurred in society and provides recommended responses for service brands and service marketers.
This chapter discusses integrated marketing communications and promotion planning. It defines key concepts like advertising, public relations, personal selling and sales promotion. It explains that an integrated marketing communications approach coordinates these different promotion tools for maximum impact. The chapter also covers promotion objectives and models, budgeting, legal issues and criticisms of promotion activities.
Social selling utilizes digital channels like LinkedIn, Facebook, and Twitter to promote products and services through sharing content, interacting with potential customers, personal branding, and social listening. It is most effective for industries that require prospecting, responding to tenders, dealing with long sales cycles or complex sales processes, long periods between customer contacts, or multiple decision makers. The key activities of social selling are building networks and profiles, engaging audiences, continuous learning, and ultimately monetizing efforts by driving customers to meetings or opportunities. Studies show social selling increases sales productivity and that customers are more likely to meet with salespeople they are connected to on LinkedIn.
1. The document discusses marketing communication and advertising. It defines marketing communication as messages used to communicate with the market, including advertising, direct marketing, branding, packaging, online presence, and more.
2. Advertising is defined as a non-personal form of mass communication used to promote a business's products or services. Key features of advertising discussed include it being a means of communication, providing information, persuading audiences, and identifying the sponsor.
3. Objectives of advertising include introducing new products, supporting personal selling, reaching new audiences, entering new markets, increasing sales, and enhancing goodwill. The importance of advertising is also highlighted, such as in promoting sales, introducing new products, creating a good public
This document provides an overview of social and societal marketing. It defines social marketing as applying commercial marketing techniques to promote social goals and influence behaviors that benefit society. The key differences between social and commercial marketing are that social marketing aims to benefit consumers and society rather than the marketer. Societal marketing considers consumers' wants, the company's needs, and long-term societal interests. It emphasizes marketing products and campaigns that support consumer health, environmental sustainability, and local communities. Both social and societal marketing apply the "4 Ps" of marketing - product, price, place, promotion - to achieve behavioral changes or social goals. However, social marketing's primary goal is social gain while societal marketing balances social and profit motives.
Social media measuring and monitoring tools allow companies to track engagement with their brand across online platforms. Monitoring tools provide metrics like reach, sentiment, participation and influencer analysis. This helps marketers understand the impact of their communications strategies and campaigns. However, measuring social media is challenging due to the subjective nature of conversations and variety of platforms. Key capabilities for success include accessing diverse online content and providing reporting services with context to make data meaningful. Both free simple tools and full-service vendors exist.
Social marketing aims to benefit society rather than marketers by influencing behaviors like health and social lifestyles. It applies marketing concepts to social issues. Key elements include understanding target audiences, the "marketing mix" of product, price, place and promotion, and additional factors like publics, partnerships, policy, and funding sources. Some social issues in marketing are exploiting social paradigms, surrogate ads, predatory pricing, false ads, post-purchase dissonance, intrusive promotions, copyright violations, and political and internet marketing ethics.
This document discusses social media as a new hybrid element of the promotion mix. It argues that social media enables companies to communicate with customers, while also allowing customers to communicate directly with each other, outside of companies' direct control. This contrasts with traditional integrated marketing communications which gives companies more control. The document aims to propose treating social media as part of the promotion mix and provide methods for companies to shape customer discussions through social media in a way that aligns with their goals.
Insights Throughout the CPG Brand LifecycleNM Incite
NM Incite’s social media research and analytics offer brands insight into real-time, authentic consumer expression that can transform how marketers build strong brands, create passionate and engaged communities and ultimately achieve superior sales outcomes. Learn how NM Incite’s solutions can be layered with other Nielsen assets to produce powerful insights, providing a valuable competitive advantage.
Creating value for consumer brands: The implications of multi-touchpoint adve...Darya Loban
This document summarizes research on how multi-touchpoint advertising campaigns can create brand value for consumer brands. The research was based on interviews with senior advertising practitioners and analyzed four key facilitators of brand value creation: co-creation, effective communications ecosystems, valuable content, and multisensory experiences. It introduces an upgraded model of brand value creation in multi-touchpoint campaigns and provides recommendations for practitioners, such as encouraging co-creation through hedonic experiences and insights, segmenting customers, and using storytelling and immersive technologies to deliver value and sensory experiences.
This document provides strategies for using social networks to generate business leads. It discusses evaluating a company's existing lead generation process and how social networks can fit into the buying process. Tactical social media approaches are emphasized, including using appropriate content, relevant measurement, and tools that shorten the lead time per sale. Both B2C and B2B examples are provided. Specific social media platforms like Facebook, Twitter, YouTube and LinkedIn are discussed as engagement platforms for lead generation.
Similar to Leveraging Social Media for High Impact Marketing (20)
Market Kinetics - Five eDiscovery Areas of Interest - 042922Rob Robinson
Regularly ComplexDiscovery is asked to prepare and share both written and verbal (presentation) updates on topics in the eDiscovery ecosystem. Most recently ComplexDiscovery was provided an opportunity to share with the eDiscovery experts of a leading international law firm a concise overview of the state of the eDiscovery market. The presentation consisted of an overview of selected data points from five key areas of interest that may serve as indicators of market health. The presentation also included an opportunity to share additional areas of study that may be useful and interesting for future market opportunities. The presentation and talking points prepared for this educational presentation are provided for your consideration and use. Souce: ComplexDiscovery.com.
InfoGraphic: Six Ways to Enhance Investigations and eDiscoveryRob Robinson
InfoGraphic: How one Fortune 150 company used CloudNine to understand their data in investigations and eDiscovery to save over $1 million dollars during their first 12 months of use.
eDiscovery Business Confidence Survey - Summer 2016 ResultsRob Robinson
The eDiscovery Business Confidence Survey is a non-scientific quarterly survey designed to provide insight into the business confidence level of individuals working in the eDiscovery ecosystem. The term ‘business’ represents the economic factors that impact the creation, delivery, and consumption of eDiscovery products and services.
eDiscovery Business Confidence Survey - Spring 2016 ResultsRob Robinson
The eDiscovery Business Confidence Survey is a non-scientific quarterly survey designed to provide insight into the business confidence level of individuals working in the eDiscovery ecosystem.
eDiscovery Business Confidence Survey - Winter 2016 ResultsRob Robinson
The eDiscovery Business Confidence Survey is a non-scientific quarterly survey designed to provide insight into the business confidence level of individuals working in the eDiscovery ecosystem.
Peck Parties and Predictive Coding Update - 100813Rob Robinson
From descriptions to discussions to diatribes, many individuals and organizations have attempted to inform and influence opinion in regard to the recent and ongoing predictive coding related transcripts, objections, declarations, opinions and orders in the matter of Da Silva Moore v. Publicis Groupe & MSL Group, No. 11 Civ. 1279 (ALC) (AJP) (S.D.N.Y).
To help individuals form their own opinion in regard to predictive coding in relation to this matter from the original court documents, provided below is a single PDF document that consolidates key individual court documents into a single source for ease of study and consideration.
Combined PDF of Key Documents Highlighting Judicial Consideration of Predictive Coding through the Lens of Da Silva Moore v. Publicis Groupe & MSL Group, No. 11 Civ. 1279 (ALC) (AJP) (S.D.N.Y).
Weekly eDiscovery Top Story Digest - March 5, 2014Rob Robinson
Compiled by @ComplexD from online public domain resources, provided for your review/use is this week’s update of key industry news, views, and events highlighting key electronic discovery related stories, developments, and announcements.
Available as an information source for eDiscovery and information management professionals since 2010, the Top Story Digest is published weekly on the ComplexDiscovery (.com) blog.
Follow ComplexDiscovery.com via social media on Twitter (@ComplexD), LinkedIn, Google+ and RSS.
To receive the Weekly eDiscovery News Update by email for eDiscovery news, corporate risk information and vendor clips, visit http://www.ComplexDiscovery.com.
Weekly eDiscovery Top Story Digest - November 20, 2013Rob Robinson
The document is a weekly digest from ComplexDiscovery that provides summaries of key electronic discovery and information governance news stories from the previous week. It is divided into sections on eDiscovery for legal professionals, actionable intelligence for in-house counsel, vendor clips for eDiscovery practitioners, and upcoming industry conferences. The digest contains over 100 hyperlinks to full news articles on topics such as legal technology, data privacy and security, records management, and litigation support.
From Ethics to eDiscovery - with Tom O'ConnorRob Robinson
Developed in conjunction with industry expert and commentator Tom O'Connor, the attached 35 slide presentation covers key considerations in the area of ethics and eDiscovery. Key points covered in this presentation include:
Considering the Ethical Challenges in Electronic Discovery
• General Ethical Duties
Understanding the General Ethical Expectations in the practice of Law.
• Ethics and Technology
Understanding the General Ethical Expectations for the use of Technology.
• Ethics and Obligations in eDiscovery
Understanding the Specific Ethics and Obligations for the use of ESI* in Discovery.
• Ethics, eDiscovery, and Judicial Standards
Understanding the Judicial Standards concerning the eDiscovery .
Article published in Fall 2010 Litigation | eDiscovery Supplement to American Lawyer/Corporate Counsel on "The Recovery in E-Discovery". Written by Charlie Mead, the article highlights the industry bounce back after a 2008 contraction.
Source: Litigation | eDiscovery Supplement to American Lawyer/Corporate Counsel
Best Practices: Complex Discovery in Corporations and Law Firms | Ryan Baker ...Rob Robinson
This document discusses eDiscovery and litigation costs in corporations and law firms. It provides biographies and contact information for two attorneys, Mark L. Smith and Ryan G. Baker, who have experience with complex commercial litigation, antitrust, securities, and intellectual property cases. It also covers topics such as the goals of ediscovery, proportionality, retention and legal holds, collection, processing, review, production, and managing discovery risks and sanctions.
Best Practices: Complex Discovery in Corporations and Law Firms | Ryan Baker ...Rob Robinson
This document provides an overview of a presentation on complex discovery in corporations and law firms. The presentation discusses challenges with electronic discovery (eDiscovery) including rising costs and proportionality issues. It provides tips for developing an efficient eDiscovery plan including early case assessment, limiting data collection and review, using technology tools, and negotiating with opposing counsel. The presentation also covers retention policies, privilege review, production formats, and risks of sanctions. The overall goal discussed is developing a discovery process that minimizes costs and risks while being defensible.
The Litigation Hold – Systems, Processes and Challenges | Daniel S. DayRob Robinson
Taken from the Second Annual Intermountain Discovery Conference on 9.24.10, this presentation shares an overview of Litigation Hold in light of Systems, Processes, and Challenges.
Speaker Expert: Daniel S. Day is a Senior Attorney with SUPERVALU, Inc. where he focuses on commercial litigation management, supervision of outside counsel, and dispute resolution in the areas of real estate, construction, business torts, contracts, intellectual property, bankruptcy, and antitrust for a leading national food and drug retail and supply distibution chain.
A member of the Board of Directors of the Association of Corporate Counsel, Mountain West Chapter, Mr. Day previously served as an attorney with Berman, Gaufin, Tomsic, and Savage of Salt Lake City. In his role with Berman, Gaufin, Tomsic, and Savage, Mr. Day was responsible for large complex business litigation to include business torts, securities fraud, contracts, constitutional law, antitrust, banking and utility regulation, bankruptcy, and employment law. Additionally, Mr. Day handled firm administrative responsibilities such as recruiting, insurance, employee benefits, including retirement plans, and other management assignments.
Source: Orange Legal Technologies (OrangeLT.com)
Systems, Processes & Challenges in litigation involves determining when to implement a litigation hold to preserve relevant documents. A litigation hold is necessary when litigation is reasonably anticipated based on a filed lawsuit or subpoena. The duty to preserve evidence arises when litigation is anticipated. Once implemented, the litigation hold must be properly scoped, documented, communicated to relevant parties, and monitored for compliance. Automating the litigation hold process can help manage costs and ensure preservation duties are met.
Review Of The Law Of Evidence South African Law Reform CommissionRob Robinson
Authored and published by the South African Law Reform Commission
This Issue Paper, which reflects information gathered up to the end of January 2010, was prepared to serve as a basis for the Commission’s deliberations, to elicit comment and suggestions from relevant stakeholders and to disseminate information on the issue of the use of electronic evidence in criminal and civil proceedings to the wider public. As a result, this paper does not contain clearly defined recommendations for law reform. The view, conclusions and recommendations in this paper are accordingly not to be regarded as the Commission’s final views. The Issue Paper is published in full to provide persons and bodies wishing to comment or to make suggestions for the reform of this particular branch of the law with sufficient background information to enable them to place focused submissions before the Commission.
'Zubulake' Revisited: Six Years Later." The Pension Committee Opinion and OrderRob Robinson
The Pension Committee of the University of Montreal Pension Plan v. Banc of America Securities, LLC, 2010 U.S. Dist. LEXIS 4546 (SDNY Jan. 15, 2010), No. 05 Civ. 9016 (SAS) (SDNY Jan. 15, 2010)
'Zubulake' Revisited: Six Years Later." The Pension Committee - a guide and oft-cited framework for complying with electronic discovery requirements.
Source: United States District Court, Southern District of New York
Considering New Principles Of Marketing Communications 103009Rob Robinson
The document proposes 12 new principles of marketing communications to provide a framework for effective communications in light of technological transformations. The principles are adapted from principles of war and are designed to focus efforts, rapidly execute communications, concentrate traditional and new techniques, employ the right tools cost-effectively, build in-depth market knowledge, continuously plan for contingencies, adapt flexibility, ensure persistence, have efficient approval processes, ensure message security, integrate stakeholders, and act unpredictably. The document argues that the principles are interdependent and can have synergistic effects when applied together.
Orange Legal Technologies Considering Meet And Confer I L T A Prod...Rob Robinson
This document provides an overview of understanding and preparing for meet and confer discussions as required by the Federal Rules of Civil Procedure for electronic discovery. It discusses key topics such as understanding meet and confer definitions and requirements, electronically stored information, electronic discovery tasks of collection, processing, review and production, and pre-meet and confer preparation including preservation, data scoping, cost estimation, and developing a discovery plan. The goal is to translate understanding of these concepts into effective execution of the meet and confer process.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Leveraging Social Media for High Impact Marketing
1. Social
Networking
Learn the Rules of Engagement
ILTA White Paper January 2010
Leveraging Social Media
for High-Impact Marketing
rob robinson Applied discovery
I
n today’s “sound-bite” environment in which MaRkEtiNg FocuS
professional organizations compete for client Wikipedia defines “Social Media” as . . .
attention through a variety of communications
conduits, it is increasingly important to consider “media designed to be disseminated through social
and evaluate the potentially powerful benefits of interaction, created using highly accessible and scalable
new social media tools. However, to properly leverage publishing techniques. Social media use Internet- and
their benefits, one must also understand that these Web-based technologies to transform broadcast media
new tools are just that –– tools. Social media tools monologues (one to many) into social media dialogues
should be used with a clear objective in mind and with (many to many). It supports the democratization of
the consistent application of well-known but often knowledge and information, transforming people from
overlooked communications principles. Furthermore, content consumers into content producers.”
they will have the most marketing impact when used
in conjunction with other social and nonsocial media From a practical point of view, social media leverage online
communications tools. tools and techniques to reach, inform, engage, encourage and
Communicators seeking to maximize the efficacy influence clients interactively.
of social media tools should consider key areas that In order to truly optimize social media capabilities,
include marketing focus, behavioral influence and communicators must clearly identify and understand exactly
contact frequency. These considerations can be applied what it is they are trying to achieve and ensure that their
within a communications continuum using specific social communication efforts are focused on supporting their
media tools to help communicators effectively close the objectives. In the business arena, one of the best ways to
deal with current and potential customers. Social media frame one’s focus is to view potential objectives in relation to
tools can bring new opportunity in this final phase of marketing and traditional marketing categories.
the marketing process commonly referred to as “the last According to the American Marketing Association, “Marketing
three feet,” where personal contact with the customer is the activity, set of institutions, and processes for creating,
turns opportunity into business. communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.”
This article was first published in ILTA’s January 2010 white paper titled “Social Networking: Learn the Rules of Engagement” and is reprinted here with
permission. For more information about ILTA, visit their website at www.iltanet.org.
2. There are four key areas considered to be part of • Placement (Distribution):
an overall marketing mix, often referred to as the “4 P’s.” Placement refers to how the product gets to the customer
These are: including point-of-sale placement or retailing. This fourth “P” has
sometimes been called “Place,” referring to the channel by which
• Product (Service):
a product or service is sold (e.g., online vs. retail), the geographic
The product aspects of marketing deal with the region or industry in which it is sold and to which segment
specifications of the actual goods or services and how (young adults, families, business people).The environment in
these relate to the end user’s needs and wants. The scope which the product is sold can also affect sales.
of a product or service also generally includes supporting In addition, there is the overshadowing category of
elements such as warranties, guarantees and support. People. This category –– typically omitted from traditional
marketing category descriptions but certainly relevant in
• Pricing:
light of the relationship component of social media –– plays
This refers to the process of setting a price for a product, an integral role in increasing the importance of marketing
including discounts. The price need not be monetary; it can messages developed around and focused on the “4 P’s.”
simply be what is exchanged for the product or services To maximize the use of social media, it is necessary
(e.g., time, energy or attention). Methods of setting prices to develop a focused marketing message. Determining
optimally are in the domain of pricing science. which marketing category to leverage and developing
communications to support that category should increase
• Promotion:
the chance for success with social media. Delivering dynamic
Advertising and sales promotion include promotional communication that will gain and maintain client influence is
education, publicity and personal selling. Branding essential for optimal use of social media tools.
refers to the various methods of promoting the product,
brand or company.
How does one change and maintain change in customer behavior?*
Low Change and Maintain Behavior Curve
Emotional Impetus Stimulates Additional Emotional Stimulus Can
Motivation to Change
Consideration of Behavior Change Prevent Change if Logic Not Sufficient
Emotions
Logic
Decision to Change Made
(Example: Make a Purchase)
Logic Translates Emotional Stimulus Logic Continues to Provide Basis for
Into a Decision for Change Continued Change
Change Maintain
High
Early Behavior Over Time Late
Figure 1 * W.R. Robinson, Houston, TX, 1995.
This article was first published in ILTA’s January 2010 white paper titled “Social Networking: Learn the Rules of Engagement” and is reprinted here with
permission. For more information about ILTA, visit their website at www.iltanet.org.
3. BEhavioRaL iNFLuENcE
In order to influence a customer, it is prudent to first become Example of Maintaining Behavioral Change: The
familiar with the components of customer behavior. There are change appears to be saving the firm money, and
both emotional and logical elements to client decisions –– and the return-on-investment case studies shared by the
the impact of these elements changes over time. vendor seem to show that this is the best product to
Figure 1 illustrates a predictable flow to customer use to continue saving money.
decisions that follows this general sequence:
In addition to focusing one’s message to
• Initially a potential customer is stimulated through
the appropriate marketing category and refining
emotion to consider a change in behavior. communications according to the emotional and logical
This emotion, resulting from a high motivation to consider components of influence, the effectiveness of social
change, progresses toward the need to justify the considered media tools may also be increased by understanding
change with logic over time. how many contacts it takes to get that message through
to the client.
Example of Need for Emotional Stimulus: I am using
legacy software for CRM, and my firm wishes to improve coNtact FREquENcy
its client relationship processes. A new product looks In his widely read book, Guerilla Marketing, Jay
promising, and if I can implement a product that saves the Conrad Levinson shares that, from a contact
firm money, my employer will be impressed. perspective, there is significant benefit in multiple
contacts with potential customers and a significant
• At some point during the consideration of change, the
increase in probability of a client being influenced
customer begins to have to justify the emotional desire for when contacted five or more times.
change with a logical reason for considering the change. In applying this sales-centric call success probability
metric to the use of communications in general, and
Example of Need for Logical Stimulus: I want to impress social media communications specifically, it seems
my employer by providing cost savings, therefore I reasonable to assert that one could maximize the use of
need to recognize and work through specific return on social media tools by providing a focused message with
investment examples. emotional and logical elements, and then delivering
that message five or more times to a customer in an
• Once both the emotional and logical stimuli for change
unobtrusive manner. This non-intrusiveness is a key point
have been presented, the individual being influenced given the rapid dissemination and response capability of
(audience) typically makes a decision to change or most social media tools.
maintain his or her behavior. Once one understands the Change/Maintain
Behavior Continuum (Figure 1) and the number
Example of Behavioral Change: It seems I can help the of contacts that may be required to influence
firm save money. The new product is compelling, and the customers (Figure 2), consideration can be given to
return on investment numbers support its adoption, so I how this knowledge can be applied with a variety of
am going to purchase the new product. communications techniques.
If, at this point, there is not a decision to change behavior, coMMuNicatioNS coNtiNuuM
then the communicator’s message (both emotional and logical Traditionally, organizations have sought to influence
stimulus components) may need to be refined. users through a combination of print and online
materials shared directly by sales team members in
• Once behavior has been changed, the next major
face-to-face encounters. However, with the advent and
challenge is maintaining the desired customer behavior. acceptance of social media, organizations can now
This can be accomplished by continuing to send messages move a significant portion of conventional face-to-face
to the customer with logical reasons for maintaining his/ encounters to an online environment –– a movement
her behavior along with ensuring that emotion-targeted that can speed the sharing and collaboration between
messaging is not neglected. This combination serves to influencers and those being influenced.
prevent competitive emotional and logical messaging from In communicating with others, one’s interactions
grabbing the attention of the customer and resulting in a non- may be classified as reaching, informing, engaging,
desired change of behavior. or encouraging (influencing) others. Whether these
This article was first published in ILTA’s January 2010 white paper titled “Social Networking: Learn the Rules of Engagement” and is reprinted here with
permission. For more information about ILTA, visit their website at www.iltanet.org.
4. How many contacts are required to close a deal?*
2% 3% 4% 10% 81%
1ST CALL 2ND CALL 3RD CALL 4TH CALL 5TH CALL OR LATER
Figure 2 * Levinson, Jay Conrad. Guerilla Marketing. Boston, Houghton Mifflin, 1989.
communications are online, in print, face-to-face, or • Articles
consist of some combination of these communications • Blogs (prepared in print format)
methods, the fact remains that they all have some • Newsletters
degree of influence on the parties involved in the • Brochures
communication process. • Advertisements
The Simple Communications Continuum (Figure 3)
shows how one might employ a combination of print, • Face-to-Face Tools
online (social media tools), and face-to-face techniques in • Telephone Calls
synchronization with each other to help decrease the time • Interviews Speaking Engagements
required to “close with the customer.”
Using all available conduits to the customer, a While this listing of tools is not wholly inclusive, it does
coordinated approach could include a combination of provide a solid starting place to consider how to structure,
the following tools: organize and execute plans designed to influence clients.
• Online Social Media Tools
SociaL MEdia aNd cLoSiNg thE “LaSt
• SMS thREE FEEt”
• Twitter “The fundamental qualities for good execution of a plan
• LinkedIn are: first, intelligence; then discernment and judgment,
• Facebook which enable one to recognize the best method as to
• Blogs attain it; the singleness of purpose; and lastly, what is most
• Podcasts essential of all, will –– stubborn will.”
— Marshal Ferdinand Foch
• Online Traditional Tools
• E-mail Messages To best translate the information provided here
• Articles into practical application, one should ensure that all
• Presentations (including webinars) communications are coordinated in message, usage and
• Newsletters follow-up. Customers value predictability in communications;
• Videos it provides a comfortable context for understanding when and
• Websites (including tools like Sidewiki for commenting how future communications will occur. Likewise, customers
on topics from non-organizational websites). respond well to continuity. Once a communication process
• Print Tools
(newsletter campaign, e-mail campaign) is initiated, it is
• Postcards important for an organization’s credibility to continue to meet
• Letters the communication expectations set. How well an organization
This article was first published in ILTA’s January 2010 white paper titled “Social Networking: Learn the Rules of Engagement” and is reprinted here with
permission. For more information about ILTA, visit their website at www.iltanet.org.
5. communicates is often directly extrapolated by the client as ROb RObInSOn is the Senior Director of Worldwide Marketing at
an indication of how well that organization will provide and Applied Discovery. Based in Austin, Texas, Rob is a technology-focused
support a product. Execution is fundamental in establishing marketing professional who has held senior leadership positions with
credibility and a key determinant of whether one’s use of social several top electronic discovery providers including Applied Discovery,
media will be effective. Orange Legal Technologies, ONSITE3 and RenewData. Rob has also
Once communicators understand and have developed had senior level managerial leadership positions in technology-centric
objective-based messaging (marketing focus), have refined organizations including Crossroads Systems, Azurix and Compaq.
this messaging to provide both emotional and logical stimulus Previously a military officer (U.S. Army) and attack helicopter pilot who
(behavioral influence) and have shared the messaging in a non- has a B.B.A. from the University of Mississippi, Rob is a social media
intrusive manner (contact frequency), they can begin to leverage aficionado who leverages social media tools for Applied Discovery.
social media tools both individually and in concert with other You can reach Rob through any of the social media, including Twitter:
communications tools (communication continuum), to effectively @complexd; LinkedIn: http://www.linkedin.com/in/wrrobinson, and by
“close the last three feet” with clients/customers. iLta e-mail at william.robinson@applieddiscovery.com.
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This article was first published in ILTA’s January 2010 white paper titled “Social Networking: Learn the Rules of Engagement” and is reprinted here with
permission. For more information about ILTA, visit their website at www.iltanet.org.