Shriti Mavani interned for the writer during the summer of 2015, tackling assignments with enthusiasm and being easy to work with. She completed a large project analyzing a competitor's marketing strategies that provided a useful reference tool. Shriti also streamlined a database and developed an improved approach for communicating with new customers. Though helpful for marketing, she additionally assisted the data analytics team on several projects. The writer highly recommends Shriti as a team player who would make a great asset for any organization.

1. To Whom It May Concern:
This letter is my personal recommendation for Shriti Mavani. During the summer of 2015
Shriti worked for me as an intern on several competitive research and data analysis
projects. I found her pleasant to work with and she tackled all assignments with enthusiasm.
Besides being easy to work with, Shriti is a take-charge person who is able to come up with
creative ideas and communicate the benefits. She completed a rather large project
analyzing our major competitor’s marketing strategies and tactics. This provided our
department with a very useful reference tool.
She also streamlined our database and developed a streamlined approach to communicate
with new mover prospects in our service areas.
Though she was an asset to our marketing efforts, Shriti was also helpful in other areas of
the company assisting our data analytics team on several projects.
I highly recommend Shriti for employment. She is a team player and would make a great
asset to any organization.
Sincerely,
Rich Matula
System Manager CRM
312.308.3910