3. About Sprig
Founded in 2015, Sprig is a California-based
beverage manufacturer specializing in sparkling THC
and CBD-infused drinks. The company’s award-
winning THC-infused soda is sold in hundreds of
dispensaries throughout the state of California.
Origin Story: Origin Story: Micheal and his partner
Ethan think there is no really a brand in the market
that has a good reputations. People think edibles are
really strong and get them painful experience. So
they think it is a window for thc/cbd beverage. Liquid
form instead of alcohol. He has a background as an
investor.
4. About Sprig
Primarily distributed by independent Anheuser-
Busch and Pepsi wholesalers, Sprig is currently sold
in California, Oregon, Washington, Nevada, Illinois, M
ichigan, Wisconsin, Texas, Kentucky, Florida, Connec
ticut, New Jersey, New
York, Pennsylvania, Vermont, Maine, and Rhode
Island.
Sprig has been around for almost five years now.
While many of these new companies were busy
standing up brands, we've been quietly
strengthening our supply chain, infrastructure, and
distribution network. As a result, many of the
country's top retailers have come to us for their first
foray into CBD beverages.
5. About Sprig
Customers:
- They build up this product for those people scared
of trying cannabinoids and for those people
suffering depressed.
And people want have fun through their exercise or
party.
Also people in jet lag.
People hard to get into sleep.
7. Team
Michael Lewis is primarily
responsible for managing
finances, sales and
distribution. He was the
director of business
development at Weedmaps
Ethan is involved in product
design and regulatory
compliance for Sprig. He has
been a business lawyer in
California for over 20 years.
Lisi responsible for overall
marketing branding, and
positioning for Sprig
previously. She was part of
strategic marketing team at
a Fortune 100 company.
9. About Sprig
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The first product line: CBD beverage with fruit flavor
- It approved by California government and only sold
in California. It contains 10 mg THC.
THC: is one of at least 113 cannabinoids identified
in cannabis. THC is the
principal psychoactive constituent of cannabis.
10. The second product line: CBD Beverage with same
flavor.
CBD is a non-psychoactive component found in the
cannabis plant and is known for its healing and
wellness properties. Sprig comes in four flavors,
three of which are zero sugar. Each can of Sprig has
20mg of hemp-derived CBD.
16. Crisis
The biggest crisis:
- At first, it’s the receipt to make THC/CBD into drink
since it is hard to mix it into the water.
- Finding a way to make it stable.
- It takes 9 months to figure it out.
- How to get high for a long time since many people
in California wanna get high for a long time.
Then the crisis is :
- How to sell CBD product into retail store.
- How to sell it out of California because it has
different supply chain through different states. There
are more than 4000 stores out there to delivery. It is a
big competition.
