1. Lessons from the Field:
Health and Disaster Reporting
Health Bloggers Meet
14 December 2013

2. Lesson # 1:
NOTHING BEATS KNOWING

3. 4 BABIES BORN EVERY MINUTE
Source: UNFPA, 2011

4. 3rd MOST DISASTER PRONE COUNTRY
IN THE WORLD

5. 1 of 3 COUNTRIES WITH AN
EXPANDING HIV EPIDEMIC

6. Lesson # 2:
GO BEYOND WHAT YOU SEE.
GO BENEATH THE SURFACE

7. Logistics: How is that an
interesting story?

10. Lesson # 3:
LET THE HUMAN SPIRIT SHINE
THROUGH.

15. Lesson # 4: Check for the 3 I’s
IMPACT. IMPLICATIONS.
INTER-RELATIONSHIPS.

19. Lesson # 5:
FACT CHECK.
FACT CHECK.
FACT CHECK.

20. SAS 1:
Identify your target market
Angel
Sexy
Sassy
Smart
Savvy
She is everything young
women (secretly) want to be.

21. Talking SEX to Women and Girls:
SASsy Six Strategy

22. 2
Family Planning
Reproductive Health
What do these things
really mean?

23. Sexual + Health
Sex +Informed Choice

24. @ the gym
breast exams
Positive Sexuality
Self-Identity
Self-Worth
Dignity
Exams & Tests

25. Sex IS NOT a dirty word.
But IGNORANCE
is.

26. SAS 2:
Press their hot button
Virginity
Relationships
Yes, ok, sex.
L-O-V-E

27. SAS 3: Be where they are
Age group 18-24 of
844 Million
Philippines:
YouTube videos viewed in a Month
11,713,520 users
Source: Socialbakers.com
Source: Phils is
6th Top
User of Twitter, abscbnnews.com, Aug. 2010

28. 94% of the Philippine population or
88,119,840
about
own a mobile phone
Source: “We are Social” 2011 Report

29. SAS 4:
Talk in their language

30. SAS 5:
The Medium is the Message

33. SAS 5:
The Medium is the Message

34. SAS 6:
Interact. Converse.
Spark forward thinking.
https://www.youtube.com/watch?
feature=player_embedded&v=xTgn_9Otbz8

35. To change the way we view
sex, we have to change
the way we talk about it.

36. • Facebook:
SexAndSensibilities.com
HappyEvenAfter
• Twitter:
@iamAnaSantos