This document provides tips for using Facebook effectively, including tracking active users instead of just likes, speaking casually and directly to users, telling stories that are relevant to people's lives, targeting posts by location and language, creating compelling brand personas, and serializing and syndicating content across platforms on a regular schedule. The key lessons are to put people first by engaging them with stories and to think beyond just accumulating likes.
3. of time
spent
- X more
impressions
than Page
Source: comScore, “The Power of Like: How Brands Reach and
Influence Fans Through Social Media Marketing," May 2011
14. Style for the short form
Be Brief: Say more with fewer words
Be Direct and Authentic: Avoid adjectives, marketingese
Be Casual: Simple language; colloquial, abbreviations, non-AP
style OK
Be Personal: Use nd person and avoid “users”
Make a Call to Action: Ask readers to do something or answer
a question
44. Takeaways from new Facebook
▪ Competition in News Feed just got tougher
▪ The past matters (Facebook as yearbook of your life)
▪ As does immediacy (common experiences)
▪ Apps are back -- take another look
▪ Brand ‘Likes’ may get a second life and more context