In May 2013, Exact Target brought together Asia Pacific’s top marketing minds for a collection of keynotes and workshops designed to inspire, educate and empower marketers.
We loved every minute of it, so we have out together this slideshare to share the key lessons and insights from the day. Enjoy!
Joel Book presents "How Email has Revolutionized Direct Marketing" -
Tactics and Techniques to Drive Sales and Keep Customers Connected to Your Brand. This webinar was delivered on February 17th, 2009 with WorkSmart eMarketing for the eMarketing Techniques Webinar Series.
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
Optimising content for search vs socialKing Content
A look at content optimisation and why fantastic content can struggle to find its audience.
The difference between search and social content:
- A search audience intends to find your brand
- A social audience is more likely to happen upon your content.
Check out the key insights from a King Content masterclass.
Content Marketing World 2015: Insights from day oneKing Content
It’s day one of Content Marketing World (CMW) and the who’s who of content marketing from all over the globe have descended on Cleveland.
There’s no LeBron in sight, but Joe Pulizzi is the celebrity of the week. This year’s CMW is the fifth annual and by far the largest – the touted 5000-strong crowd is a testament to the enormous growth in content marketing.
To kick off the first day of the conference, we begin with a round of workshops. You know it’s a good conference when there are too many great options on the schedule to easily decide which to attend.
We opt for our friends at NewsCred’s session, led by head of strategy Michael Brenner, workshopping “Developing a documented content marketing strategy”. We at King Content are enormous proponents of a documented content strategy.
Here is a SlideShare with all the key insights from a workshop session from day one at CMW 2015:
On July 27 2015 King Content and LinkedIn joined forces to host an exclusive masterclass led by world-class marketing mind Robert Rose.
Those lucky enough to attend learned about creating experiences for customers, evolving marketing to foster an internal content process and the importance of a documented content mission.
Content marketing conversations priorities, problems and predictions for 201...King Content
Content marketing conversations priorities, problems and predictions for 2015
10 marketing leaders from across APAC share
where they are focusing their marketing
budget and energy in 2015.
Ebook content marketing conversations priorities, problems and predictions f...King Content
CONTENT MARKETING CONVERSATIONS: PRIORITIES, PROBLEMS AND PREDICTIONS FOR 2015
10 marketing leaders from across APAC share
where they are focusing their marketing
budget and energy in 2015.
The document contains a collection of tweets from the second day of a content marketing conference. Some of the key messages from featured speaker Kevin Spacey include that anyone can self-publish online, content should create conflict and tension to engage audiences, and that companies should give customers what they want through their content. Other tweets discuss creating value for audiences and the importance of clarity, brevity, response time, and authenticity in content.
Joel Book presents "How Email has Revolutionized Direct Marketing" -
Tactics and Techniques to Drive Sales and Keep Customers Connected to Your Brand. This webinar was delivered on February 17th, 2009 with WorkSmart eMarketing for the eMarketing Techniques Webinar Series.
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
Optimising content for search vs socialKing Content
A look at content optimisation and why fantastic content can struggle to find its audience.
The difference between search and social content:
- A search audience intends to find your brand
- A social audience is more likely to happen upon your content.
Check out the key insights from a King Content masterclass.
Content Marketing World 2015: Insights from day oneKing Content
It’s day one of Content Marketing World (CMW) and the who’s who of content marketing from all over the globe have descended on Cleveland.
There’s no LeBron in sight, but Joe Pulizzi is the celebrity of the week. This year’s CMW is the fifth annual and by far the largest – the touted 5000-strong crowd is a testament to the enormous growth in content marketing.
To kick off the first day of the conference, we begin with a round of workshops. You know it’s a good conference when there are too many great options on the schedule to easily decide which to attend.
We opt for our friends at NewsCred’s session, led by head of strategy Michael Brenner, workshopping “Developing a documented content marketing strategy”. We at King Content are enormous proponents of a documented content strategy.
Here is a SlideShare with all the key insights from a workshop session from day one at CMW 2015:
On July 27 2015 King Content and LinkedIn joined forces to host an exclusive masterclass led by world-class marketing mind Robert Rose.
Those lucky enough to attend learned about creating experiences for customers, evolving marketing to foster an internal content process and the importance of a documented content mission.
Content marketing conversations priorities, problems and predictions for 201...King Content
Content marketing conversations priorities, problems and predictions for 2015
10 marketing leaders from across APAC share
where they are focusing their marketing
budget and energy in 2015.
Ebook content marketing conversations priorities, problems and predictions f...King Content
CONTENT MARKETING CONVERSATIONS: PRIORITIES, PROBLEMS AND PREDICTIONS FOR 2015
10 marketing leaders from across APAC share
where they are focusing their marketing
budget and energy in 2015.
The document contains a collection of tweets from the second day of a content marketing conference. Some of the key messages from featured speaker Kevin Spacey include that anyone can self-publish online, content should create conflict and tension to engage audiences, and that companies should give customers what they want through their content. Other tweets discuss creating value for audiences and the importance of clarity, brevity, response time, and authenticity in content.
Top Tweets from Content Marketing World - Day OneKing Content
The document contains a collection of tweets from the first day of a content marketing conference. The tweets discuss topics like the importance of content over tools, using emotional stories to inspire action, combining content and influencer marketing, and how consumer attention is fleeting with new social media. They also address completing content audits, helping others become influential, and creating inspiring content that remembers individual audience members.
The document outlines the various roles required for an effective content marketing team, including a content champion to drive the strategy, an audience specialist to understand user needs, and a content strategist to align content with brand messaging. A senior editor oversees the production process and editorial calendar, while writers create content and sub-editors refine it. Additional roles include designers, videographers, video editors, photographers, developers, and analysts to distribute, analyze, and improve content.
The little black book of social media for businessKing Content
We’ve complied a nifty Slideshare that is like your little black book on everything you need to know about social media for businesses. We’ve covered best practices, tricks, tips and the most up to date changes on each channel. So, whether it’s on Twitter, LinkedIn, Facebook, Instagram or Snapchat, we’ll show you the most effective and efficient way of using the channel.
20 questions to ask before launching a content strategy King Content
Beginning a content marketing journey can be overwhelming – there’s so much to think about and so many questions that need answering. We all know the importance of having a content strategy before we get started, but what does that really mean?
If you can confidently answer each of the questions in this week’s SlideShare, you’ll be well on your way to having it all figured out.
Content Marketing World Sydney - Top Tweets (Day Two 2014)King Content
This document provides an overview of the sessions at Content Marketing World Sydney Day Two. Sessions included how to structure a content team, globalizing content for international audiences, gaining approval from executives for content marketing, conducting a content audit, content opportunities for small businesses, the opportunity of printed content marketing, aligning and prioritizing a content strategy, where agencies are going wrong with content marketing, how big brands get their content discovered, missing content marketing technologies, creative ways to create content, starting and scaling a content marketing program, consistently publishing content, creating a video series, and strategies to cut through information density.
Content Marketing World Sydney - Top Tweets (Day One 2014)King Content
Top Tweets from day one of Content Marketing World Sydney 2014.
Day one wasn’t just about the speakers, the attendees we’re tweeting up a storm!
In fact, we managed to get #cmworld trending in Sydney. Check out how the conversation around Content Marketing World Sydney spilled onto social media in our collection of top tweets from day one of the event.
Top tweets from 'How to be an effective content marketer' King Content
Recently King Content, in conjunction with TrinityP3 and Warc held a half day seminar entitled 'How to be an effective content marketer'.
Featuring keynotes from local and international content marketing experts, the event attracted over 250 marketers and was a roaring success.
Utilising the event hashtag #effectivecontent the conversation continued onto social media! Check out our selection of the event's top tweets.
14 content marketing predictions for 2014 King Content
With the holiday season around the corner, it’s time for the King Content team to take a break from the last-minute client push for content, reflect on the year that was and look to the future with our content marketing predictions for 2014.
Australian content marketing research 2014King Content
81% of Australian marketers are producing more content than the previous year and allocate on average 27% of their budget to content marketing. While content marketing adoption has increased to 93% of Australian businesses, only 33% feel they are effective. The top challenges are lack of time to produce enough varied and engaging content. Having a documented content strategy is linked to increased effectiveness, yet only 52% of Australian marketers have one. Developing a content strategy is recommended to define objectives and better plan, implement and measure content marketing programs.
Content Marketing Cage Match: The Battle of the V8 Super Car BrandsKing Content
Welcome to the third in our series of content marketing cage matches!
This time we explore V8 Super Car brands and the way they are utilising content marketing to win the hearts and minds of motoring enthusiasts.
8 Key insights from day two at Content Marketing World 2013King Content
In this slideshare we present the 8 key insights from speakers at day two of Content Marketing World 2013.
If you couldn't attend the event or you missed an important session, we have you covered!
www.kingcontent.com.au
Welcome to the second in our series of content marketing cage matches!
This time we explore the content marketing approach of the two major retail outlets in Australia. Who will be crowned retail content marketing champion?
Content marketing cage match - The battle of the airline brands (King Content) King Content
Welcome to the first in King Content's series of content marketing cage matches!
One of the best ways to learn how to execute effective content marketing strategies is to examine what others are doing.
Join us as we soak up the mistakes and triumphs of major brands adapting to meet their increasingly savvy digital audiences.
Curated content involves finding relevant content created by others and sharing it with your own audience in an organized way. This benefits content strategies in several ways: it provides timely content more quickly than creating all new content; it allows experts in other fields to share developments saving time and money; and positioning yourself as a tastemaker bringing the best content together. When curating, quality is key - only share the most informative content and be sure to properly attribute sources. Curated content is also useful for measuring what types of content resonate best with your audience.
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...essorprof62
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
Top Tweets from Content Marketing World - Day OneKing Content
The document contains a collection of tweets from the first day of a content marketing conference. The tweets discuss topics like the importance of content over tools, using emotional stories to inspire action, combining content and influencer marketing, and how consumer attention is fleeting with new social media. They also address completing content audits, helping others become influential, and creating inspiring content that remembers individual audience members.
The document outlines the various roles required for an effective content marketing team, including a content champion to drive the strategy, an audience specialist to understand user needs, and a content strategist to align content with brand messaging. A senior editor oversees the production process and editorial calendar, while writers create content and sub-editors refine it. Additional roles include designers, videographers, video editors, photographers, developers, and analysts to distribute, analyze, and improve content.
The little black book of social media for businessKing Content
We’ve complied a nifty Slideshare that is like your little black book on everything you need to know about social media for businesses. We’ve covered best practices, tricks, tips and the most up to date changes on each channel. So, whether it’s on Twitter, LinkedIn, Facebook, Instagram or Snapchat, we’ll show you the most effective and efficient way of using the channel.
20 questions to ask before launching a content strategy King Content
Beginning a content marketing journey can be overwhelming – there’s so much to think about and so many questions that need answering. We all know the importance of having a content strategy before we get started, but what does that really mean?
If you can confidently answer each of the questions in this week’s SlideShare, you’ll be well on your way to having it all figured out.
Content Marketing World Sydney - Top Tweets (Day Two 2014)King Content
This document provides an overview of the sessions at Content Marketing World Sydney Day Two. Sessions included how to structure a content team, globalizing content for international audiences, gaining approval from executives for content marketing, conducting a content audit, content opportunities for small businesses, the opportunity of printed content marketing, aligning and prioritizing a content strategy, where agencies are going wrong with content marketing, how big brands get their content discovered, missing content marketing technologies, creative ways to create content, starting and scaling a content marketing program, consistently publishing content, creating a video series, and strategies to cut through information density.
Content Marketing World Sydney - Top Tweets (Day One 2014)King Content
Top Tweets from day one of Content Marketing World Sydney 2014.
Day one wasn’t just about the speakers, the attendees we’re tweeting up a storm!
In fact, we managed to get #cmworld trending in Sydney. Check out how the conversation around Content Marketing World Sydney spilled onto social media in our collection of top tweets from day one of the event.
Top tweets from 'How to be an effective content marketer' King Content
Recently King Content, in conjunction with TrinityP3 and Warc held a half day seminar entitled 'How to be an effective content marketer'.
Featuring keynotes from local and international content marketing experts, the event attracted over 250 marketers and was a roaring success.
Utilising the event hashtag #effectivecontent the conversation continued onto social media! Check out our selection of the event's top tweets.
14 content marketing predictions for 2014 King Content
With the holiday season around the corner, it’s time for the King Content team to take a break from the last-minute client push for content, reflect on the year that was and look to the future with our content marketing predictions for 2014.
Australian content marketing research 2014King Content
81% of Australian marketers are producing more content than the previous year and allocate on average 27% of their budget to content marketing. While content marketing adoption has increased to 93% of Australian businesses, only 33% feel they are effective. The top challenges are lack of time to produce enough varied and engaging content. Having a documented content strategy is linked to increased effectiveness, yet only 52% of Australian marketers have one. Developing a content strategy is recommended to define objectives and better plan, implement and measure content marketing programs.
Content Marketing Cage Match: The Battle of the V8 Super Car BrandsKing Content
Welcome to the third in our series of content marketing cage matches!
This time we explore V8 Super Car brands and the way they are utilising content marketing to win the hearts and minds of motoring enthusiasts.
8 Key insights from day two at Content Marketing World 2013King Content
In this slideshare we present the 8 key insights from speakers at day two of Content Marketing World 2013.
If you couldn't attend the event or you missed an important session, we have you covered!
www.kingcontent.com.au
Welcome to the second in our series of content marketing cage matches!
This time we explore the content marketing approach of the two major retail outlets in Australia. Who will be crowned retail content marketing champion?
Content marketing cage match - The battle of the airline brands (King Content) King Content
Welcome to the first in King Content's series of content marketing cage matches!
One of the best ways to learn how to execute effective content marketing strategies is to examine what others are doing.
Join us as we soak up the mistakes and triumphs of major brands adapting to meet their increasingly savvy digital audiences.
Curated content involves finding relevant content created by others and sharing it with your own audience in an organized way. This benefits content strategies in several ways: it provides timely content more quickly than creating all new content; it allows experts in other fields to share developments saving time and money; and positioning yourself as a tastemaker bringing the best content together. When curating, quality is key - only share the most informative content and be sure to properly attribute sources. Curated content is also useful for measuring what types of content resonate best with your audience.
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...essorprof62
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JODI ANK LEAK FIX GAME BY DP BOSS MATKA SATTA NUMBER TODAY LUCKY NUMBER FREE TIPS ...
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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2. In May 2013,
Exact Target
brought
together Asia
Pacific’s top
marketing
minds for a
collection of
keynotes and
workshops
designed to
inspire,
educate and
empower
marketers.
WHAT IS
#ETCONNECT?
CONNECT Global Tour
Marketing is undergoing an amazing transformation in the Asia-
Pacific region. We’re in the midst of a digital marketing revolution,
with the CMO soon to be the most influential executive in the
boardroom. And the digital marketing manager is sitting at his
right hand.
But a 2012 IBM survey of CMOs discovered that there are four key
factors that CMOs are unprepared for:
• Data explosion
• Social media
• Growth of channels and devices
• Shifting consumer demographics
With that in mind, here is our wrap up of the recent ET CONNECT
Sydney conference…
3. What is inspired marketing?
Marketing transformations are occurring across the board,
and some of the biggest changes include:
• Consumers are now hyper-connected
• Marketing spend is shifting – from offline to online
• Marketing has to stay relevant and top of mind
Consumers are also steadily moving online.
Did you know that a staggering 96%have opted to receive branded
email communications?
And 55%have liked a brand on Facebook? And 6%are following
brands on Twitter?
The biggest incentive for these figures is EXCLUSIVITY.
Keynote:
‘Inspired marketing’
Lee Hawksley
4. What is inspired marketing?
Australian consumers are becoming more integrated – especially with
the growth of mobile marketing.
We have one of the highest mobile adoption rates in the world,
with 74% of consumers admitting they never leave home without their
Smartphone.
71% of Smartphone users check their email as soon as they wake up,
with mobile social media use more popular in the evenings.
For traditionally siloed marketing departments to respond to this, they
require inspired marketing.
The three principles of inspired marketing are:
1. Serve the individual – leverage customers’ needs
2. Honour unique preferences – allow customers to choose channels
3. Delight with timely, amazing experiences – reward and surprise
Keynote:
‘Inspired marketing’
Lee Hawksley
5. Executive panel: the digital C-suite
• Jodie Sangster, ADMA
• Jeff Flanagan, Microsoft
• Campbell Brown, GrabOne
• Linda Barrett, Deals Direct
• Jimmy Storrier, 12WBT
There’s been a power shift from marketing to customer as consumers
have become better informed.
“Customers are far more informed today than they were five
years ago. They’ve already done their research before they
decide to buy,” says Barrett.
Which means marketers need to provide them with this information
before they make the purchase decision.
Lead by Jodie
Sangster, CEO
ADMA, the panel
explored the
changing roles of
the C-suite.
6. Executive panel: the digital C-suite
Lead by Jodie
Sangster, CEO
ADMA, the panel
explored the
changing roles of
the C-suite.
Key points from the panel
The rise of the ‘influencer’
The rise of the ‘influencer’ has also made this power shift apparent.
Today’s consumers trust peer recommendations more than ever. But
how are marketers going to give these peers the information and
tools they need to become brand advocates?
Privacy and customer thresholds – the balancing act
There’s a fine line between being relevant by segmenting your target
market and knowing ‘too much’ about a customer so that you
infringe on their privacy. It’s important to know enough about the
customer to help them, but not invade their comfort zone.
The other key trend discussed was the rise of the storyteller. The
art of storytelling is becoming more and more important in the
modern marketing toolkit.
“It’s really about being able to craft the story that’s relevant
to different audience segments,” said Jeff Flanagan.
7. How to capture leads and drive
engagement on Facebook
The general feeling among marketers is that Facebook is easy for
people but hard for brands, and that brands tend to participate in social
media campaigns in bursts instead of being consistent across social
channels.
Facebook best practice:
1. It’s your customer, not Facebook’s (no matter what Mark
Zuckerberg thinks!)
2. Let social be social – let go of your traditional controls
3. Every Facebook campaign should be a cross-channel campaign for
a cohesive consumer experience
4. Targeting = relevance
5. Measure your actions from the customer perspective
Session #2:
‘Capture Leads,
Build Promotions, &
Drive Engagement
in Facebook’
Margaret Francis
8. How to capture leads and drive
engagement on Facebook
Perhaps the biggest hurdle for brands on Facebook is to
let social be social.
Brands need to accept the possibility of negative sentiment and use
that to their advantage – you learn most from what people don’t like
about you than what they do.
It’s important to encourage reciprocal relationships with your
customers and start to direct them to channels they feel
comfortable following up with. By opening the door to a little bit of
negative sentiment, you will let in a whole lot of positive sentiment
from customers.
Session #2:
‘Capture Leads,
Build Promotions, &
Drive Engagement
in Facebook’
Margaret Francis
9. eCommerce and cross-channel personalisation
Session #3:
‘Personalised
Ecommerce &
Guided Web Selling’
Mike Silvester
Data is crucial to personalising the conversation with your
customers.
5 steps for effective cross-platform personalisation:
1. Get personal – build up a picture of your customer over time with
demographic, social, browsing and personal data.
2. Uncover hidden details – track your user’s order history, click-through
data and preferences to better target communication.
3. Stop sending ‘vanilla’ messages – there’s a huge opportunity to
personalise transactional messages to re-engage with customers.
4. Focus on user experience – in a hypercompetitive situation it’s
important to optimise user experience otherwise consumers will go
elsewhere.
5. Personalise emails – marketing emails that are personalised
improve conversion rates by 15 to 25%.
10. Managing conversations across Facebook and Twitter
Many brands struggle to get the most out of customer interaction on
social media platforms – specifically Facebook and Twitter –
because they’re terrified of being called out by consumers.
But using social media merely to promote and sell is a very narrow
marketing approach. Instead, brands should be creating,
communicating, delivering and exchanging with customers.
Best practice for social engagement:
1. Manage all your social identities across all platforms
2. Choose your networks – and have a distinct editorial voice for
each
3. Have an objective – most social media activity today is without
any strategy or objectives
4. Answer when asked
5. Collaboration is key
Session #5:
‘Managing
conversations
across Facebook
and Twitter’
Margaret Francis
11. Managing conversations across Facebook and Twitter
Session #5:
‘Managing
conversations
across Facebook
and Twitter’
Margaret Francis
How can your brand improve its engagement with customers
across social media?
Don’t just jump on whichever social network is ‘hot’ right now.
You need to match the platform to your marketing program and
objectives.
Similarly, marketers need to match the social network to
consumer behaviour – i.e. people don’t expect customer service
on Pinterest but they definitely do on Twitter.
It’s time for brands to move away from tactical social goals like
increasing likes and followers, and move towards achieving
business goals through social media.
It’s impossible to engage alone. Marketers need business-wide
support in their efforts to engage with customers.
12. Your email is a social butterfly
Session #8:
‘Your Email: A
Social Butterfly’
Australians are social by nature, and a whopping 96% are
signed up for at least one branded marketing email.
But how do you add a social media element to your email
marketing?
1. Include social media icons within emails
2. Make calls to action – like ‘share this’ – clear
3. Create social-specific campaigns – encourage consumers
to follow you on social media with incentives and
promotions
4. Personalise your social channels – make your employees
the face of your brand and personalise the consumer
experience
5. Don’t be afraid to try something new!
6. Use social to drive email – incentivise social media
followers with promotions to sign up for emails
13. Mobile: the future is now
Session #9:
‘Mobile: The
Mobile Future is
Now. Prepare
Today!’
David Galante
Mobile marketing is growing in Australia at a rapid rate.
Did you know:
66% of Australians own a smartphone?
It has become compulsive – we use our smartphones 150 times a day?
From 2011-2012, multi-device use grew from 60 to 74%
“The future of mobile is context” – David Galante
And a user’s context is determined by their preferences, attitudes and
situations.
There are four steps to a successful mobile marketing strategy:
1. Acquire
2. Onboard
3. Engage
4. Retain
Shrinking the web experience onto mobile is not going to work, you need
to bridge the online experience and the mobile experience.
14. Email intelligence: what you need to know to improve ROI
Session #10:
‘Email Intelligence:
What You Need to
Know to Improve
Email ROI’
Theo Noel
Although email marketing returns more revenue than any other
channel, more than 25% of emails across the globe don’t make it into
the intended recipient’s inbox.
75% of email traffic is grey mail, 50% is newsletters and only 2% is
spam – so what are customers afraid of?
Email marketers need to understand and explore the key metrics of
email ROI – customer engagement and smarter analytics.
To boost ROI you need:
Complete visibility – construct competitive email campaigns to ignite
more subscriber activity
Real performance data – learn from intelligent engagement analytics
Competitive benchmarking – target your customers’ interests
15. Asia Pacific: prepare for the thunderstorm
Keynote:
‘Asia Pacific:
prepare for the
Thunderstorm’
Kyle Lacy
When talking about trends, most people ask: “What’s next?”
But we need to consider “What’s now?” because the customer is the
most important person in the marketing landscape.
Welcome to the ‘era of you’, where the individual leads the average.
Data is crucial in this landscape.
“Data beats opinions. Data changes business models.” – Kyle Lacy
And in the end, data = revenue
16. Asia Pacific: prepare for the thunderstorm
Keynote:
‘Asia Pacific:
prepare for the
Thunderstorm’
Kyle Lacy
There are four key trends shaping this marketing shift.
1. The mobile moment
The mobile moment is about being connected – screens start to
disappear and start to become more of what we do each day.
2. The responsive moment
Every one of your brand’s mediums needs to be responsive. And design
is integral to this – if you have to pinch the screen, you did it wrong.
3. The local moment
The local moment is about interacting with people where they are
standing. Geofencing is an example of this at work.
4. The social moment
Reworking Seth Godin’s 1999 quote: “Marketing is no longer about the
stuff you make, but the stories you tell.” The social moment centres on
small, highly engaged communities.
17. 20:20 vision – technology, business and
brands in the 21st century
Keynote:
‘20:20 vision –
technology,
business and
brands in the 21st
century’
Rachel Botsman
“We are living in a time when technologies are
converging. This is creating a social and
economic revolution that’s transforming the way
we live and work. It’s transforming not only what
we consumer, but how we consume.”
– Rachel Botsman
18. 20:20 vision – technology, business and
brands in the 21st century
Keynote:
‘20:20 vision –
technology,
business and
brands in the 21st
century’
Rachel Botsman
There are four major trends that are going to transform the next decade
of marketing, and all represent an opportunity for brands and marketers
to engage with people in new ways.
1. Crowd power
The ability to harness the network power of many individuals – like
crowd funding.
2. Online to offline
The use of digital tools to create face-to-face, real-world
interactions like Airtasker.
3. Social design
This puts people (not a product) at the centre of the experience,
and requires building trust.
4. Access over ownership
Consumers today are less interested in “stuff” and more interested
in experiences, like the physical ownership of music and movies
shifting to on-demand access.
19. 20:20 vision – technology, business and
brands in the 21st century
Keynote:
‘20:20 vision –
technology,
business and
brands in the 21st
century’
Rachel Botsman
There are three key qualities that brands must encompass to be
successful in the future:
1. Empowerment – how can you empower users?
2. Participation – it’s the end of the ‘consumer’ and the birth of
‘members’
3. Humanness – brands need to be empathetic and personal
There’s a huge power shift happening from centralised control to user-
generated experiences. And smart companies are working with this
disruptive force, rather than against it.
20. We hope you enjoyed our wrap up of the lessons from Exact Target’s
Sydney CONNECT conference.
For the latest insights and content marketing advice visit:
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http://www.kingcontent.com.au/
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