Morten Primdahl is the founder and CTO of a customer service software company with over 60,000 paid customer accounts and offices in multiple cities worldwide. The company was founded in 2007 in Denmark but now has its headquarters in San Francisco. It has grown over the years from 11 employees to over 1,000 currently.

1. Morten Primdahl
FOUNDER & CTO
@primdahl

2. PAID CUSTOMER ACCOUNTS
60,000
CUSTOMERS
1,000+
EMPLOYEES FOUNDED
2007
ORIGIN
Denmark
HQ
SanFrancisco
SAN FRANCISCO
LONDON
COPENHAGEN
MELBOURNE
DUBLIN
TOKYO
MADISON
MANILA
BUENOS AIRES
OFFICES
NYSE
$ZEN
BERLIN
SINGAPORE

3. Enterprise Elite
Embeddables
25 CTI Integrations
Startupland
NPS
Insights
June 2014 Jan 2015
ManilaDublin
Melbourne
San Francisco
Madison
Present
Multi-currency
Singapore
Office Openings
GBP + EUR
Virginia
data center
launch
German
data center
announcement
Businesses on
Messenger
Facebook
fb
Zopim
Premium

12. Lessons From the
Trenches

13. 287
EMPLOYEES
473
EMPLOYEES
806
EMPLOYEES
1000+
EMPLOYEES
106
EMPLOYEES
32
EMPLOYEES
DEC
2009
11
EMPLOYEES
DEC
2010
DEC
2011
DEC
2012
DEC
2013
DEC
2014
DEC
2015

14. Go with what you know

15. Welcome
toAmerica

16. Welcome(back)
toDenmark

17. Welcome
toAustralia

18. Guide don’t collide

19. Voice
Chat
App Framework
Data systems
Self Service
Mobile
Core Services
Ticketing
Website
NPS
Billing
API
600+ Github Repos
30+ Apps running
Embeddable
Search
5 Data Centers

22. Listen to the business

24. Institutional Knowledge vs. Organizational Control
METHODOFOPERATION
Institutional
Knowledge
Organizational
Control
TIME

25. Summing up…

26. Thanks