40. those
• Technical Focus
• Poor Communication
• Freelancing
• Recursive Separation of Duties
• Incident Command
• Operational Response
• Communication
• Planning
or
41.
42.
43.
44.
45.
46.
47. Growth and Lifecycle - L2M Communications Team
• Provide personalized and timely communications to enable members to realize economic
opportunity
VISION
MISSION
• For members, deliver messages that help you accomplish your professional goals
across all of LinkedIn’s value propositions
• For product teams, provide a targeting and delivery platform that delivers your product’s
value to members
• Leverage LinkedIn’s assets, look holistically across apps, and involve the member
VALUE
PROPOSITION
• As a platform, we reach all members and aim to provide personalized communications
experiences
TARGET
AUDIENCES
STRATEGY
PRIORITIES
OBJECTIVES Complaints
CULTURE Transformation | Integrity | Collaboration | Humor | Results
VALUES
Members first | Relationships matter | Be open, honest, and constructive |
Demand excellence | Take intelligent risks | Act like an owner
Messages /
Recipient
Unique users
CONFIDENTIAL
Actions /
message
• To deliver value in every communication we send
4
Build an intelligent
platform
Clean up
brand
Team &
talent
Triage member
experiences
Talent Technology Product Monetization
Build a world-
class team
Data-driven dev
at scale
Products that our
members love
Scale profitable
business lines
complex - Cold Front / Storm clouds time lapse video
robust – strengthen
resilient - link
Team structures
SLD
Blinks - information flow restrictions, like the center of an hourglass faultlines within an organization
explain the "game"
explain the winning strategy
GE cobalt and Saturn ignition switch disaster
In somewhat classical ML – explore/exploit – where does your group/org excel; where does it need more stimulus?
full lifecycle SRE (both mgmt & IC)
engage with developers as early as possible
engage with regular planning: sprints, quarterly, yearly
inter-team management connections: priorities, projects, challenges
growth/career changes/strategic
now that everyone has a network of connections and a shared understanding, what do you do with it?
Do you have to check with the coach before kicking the ball?
People are the key to resilience in systems
giga monkeys – eng effectiveness investments pay back in multiples