Top Technology Trends in the Media and Entertainment Industry for You to Consider
Our team examines 16 media and entertainment trends, defining a path to post-pandemic recovery in the media and entertainment industry. Check these entertainment industry trends along with the most vivid examples for each category.
1. Current Trends in Digital Media: D2C Video Streaming
One of the latest trends in the media industry has been witnessing a rise since the initial introduction of global lockdown. During that period, users found it necessary to access diverse video content of premium quality. This need has triggered a drop in pay-per-view TV subscriptions in the United States, but raised overall digital video consumption.
Over-the-top stepped in to offer a variety of choices. OTT platforms include Hulu, Netflix, Amazon Prime, and more. They all offer cross-platform compatibility necessary for most modern consumers. After all, an audience today prefers multiple platforms and devices for watching videos. Another outcome is streaming warfare.
D2C alone stands for direct-to-consumer marketing, and this strategy implies that a company promotes and sells goods and/or services right to its customers. It allows getting back control over the manufacturer’s marketing efforts and sales strategies. When it comes to future trends in the media and entertainment industry, here is how D2C video streaming works.
Consider the example of Disney. This company was a pioneer in D2C video streaming after it decided to retract content from Netflix and offer it in D2C channel via one of its major business projects, Disney+. That is when leading media houses started to recede content and hit third-party apps brutally.
The good question is how forthcoming watchers are in subscribing to digital media entertainment. Are they willing to pay for a great variety of streaming applications or not? One of the studies provides an answer. It says that 58 percent of US citizens subscribe to more than one major streaming media and entertainment software solutions (Netflix, Hulu, and Amazon Prime).
Bucking emerging trends would be possible by reorganizing content and providing numerous content formats aggregated on a universal platform. For instance, Roku can come up with pay-as-you-go packages for availing the music/game libraries.
One of OpenGeeksLab’s clients has come up with an application for iOS, Android, and Smart TVs that allows consumers to access premium-quality videos, as well as options like content segmentation, personalized tips, and a browser of religious content. They named this app Experience Jesus, and it targets people of faith. Our team has created this video-sharing mobile solution in React Native, using the most efficient streaming protocols.
As of today, our company is also done with Sticks, catching up with all the latest trends. This one is a good solution for gaming gurus. It serves like Twitch with a more consumer-oriented strategy. Sticks is focused more on
