Marketing Principle

1. z
Marketing
Principles and
Strategies
Marketing Principles and
Strategies

2. z

3. z

4. z

5. z
 Marketing is the creation and communication
of value to customers. It involves the
customer’s maintenance of relationships that
should last for lifetime. It is the link
betweensociety’s material requirements for its
needs and wants. Marketing must satisfy
human needsand wants through the exchange
process and the building of long-term
relationships.

6. z

7. z
 Many view marketing as process ordynamic business
activity that is designed to plan and promote the
delivery or satisfy needsand wants of the potential and
present market. In the definition of marketing given by
the American Marketing Association or
AMA,“Marketing is an organizational function and aset
of processes for creating, communicating, and
delivering value to customers andfor managing
customer relationships in ways that benefit the
organization and its stakeholders.”

8. z
The definition views as an exchange
process or discipline that involves:
Strategies
Activities
Positions
And, institutions

9. z
 The definition of Marketing according to Dr. Philip
Kotler, “A social and managerialprocess whereby
individuals and groups obtain what they need and
want throughcreating and exchanging products
and value with others.” It is also defined as the
meeting of the minds between the seller and the
buyer to satisfy human needs and wantswith profit
on the part of the marketer and the satisfaction of
thee buyer for the money he spent.

10. z

11. z
 The company and its market are equally important. It
is marketing that gives fulfilment to both components.
Marketing people should balance between the
company’s requirements for profit and desired
market share.This is composed of two other
interacting components: the customer and
competition. Theoverriding objective of the company
is not just to satisfy the needs and want of its
customer.It must profitable and better than its
competitor. Otherwise, the competitor could win the
customers because it is able to satisfy them.

12. z
SATISFACTION

13. z

14. z

15. z

16. z

17. z
Concepts of Marketing
According to Garovillas (2004), he stated th
at
the marketing concept is a businessphiloso
phy, which holds that the key to achieving
organizational goals consists ofdetermining
the needs and wants of target markets and
delivering the satisfaction moreeffectively
and efficiently than competitors do

18. z

19. z

20. z

21. z

22. z

23. z

24. z

25. z

26. z

27. z

28. z

29. z
WHAT IS YOUR GOAL IN LIFE?

30. z
 HOW IS IT CONNECTED TO
MARKETING GOALS?

31. z

32. z
Lesson 2: Goals of marketing
 A marketing goal is a specific and measurable
objective that helps you meet your broader
business goals. It can be anything from generating
high-quality leads and raising brand awareness to
increasing customer value and improving your
referral rate. A campaign without a clear goal is
essentially a waste of money.

33. z
 The purpose of marketing is to
reach your target audience and
communicate the benefits of your
product or service — so you can
successfully acquire, keep, and
grow customers.

34. z
MARKETING GOALS
 IT COMMUNICATES A BROAD DIRECTION FOR THE
DEPARTMENT. THE MANAGERS REVIEW THE TOTAL
COMPANY GOALS AND IDENTIFY WAYS THAT
MARKETING DEPARTMENT SUPPORTS THOSE GOALS.
EACH SUPPORTING ACTION REPRESENTS A GOAL FOR
THE DEPARTMENT TO CONTINUE AND IMPROVE ON.
FOR EXAMPLE, A COMPANY GOAL OF INCREASING
AWARENESS FOR NEW PRODUCTS. THESE GOALS
PROVIDE A DIRECTION FOR THE MARKETING
DEPARTMENT TO FOLLOW.

35. z

36. z

37. z

38. z

39. z

40. z

41. z

42. z

43. z

44. z

45. z

46. z

47. z

48. z

49. z

50. z

51. z

52. z

53. z

54. z

55. z

56. z

57. z