Lesson 6 unit 6 - asa
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The Advertising Standards Authority (ASA) regulates advertising across various media in the UK, except for TV and radio which are regulated separately. It operates through self-regulation and adjudicates complaints, seeking to resolve issues and ensure advertising complies with its code of standards. The ASA can require advertisers to withdraw or modify non-compliant ads and in serious cases may restrict an advertiser's privileges or refer matters to legal authorities. A recent TV ad campaign was changed after receiving complaints about its use of offensive language.
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The World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web. W3C's mission is to lead the Web to its full potential by developing protocols and guidelines that ensure the Web remains open and accessible to all.
Ofcom
1. Ofcom is the regulatory authority for broadcasting, telecommunications, and radio spectrum in the UK. It works to ensure a range of media services and to protect viewers and listeners from harmful content.
2. Ofcom's responsibilities include ensuring high-quality TV and radio programs from different organizations, as well as broadband access. It does not regulate disputes with providers or BBC content accuracy.
3. When Ofcom receives complaints about programs, it examines the content and requests a response from the broadcaster. It will then determine if the complaint is upheld or not upheld based on the broadcaster's response.
Synergy and convergence
Synergy and convergence refer to the merging of different organizations or media platforms to create combined effects. Examples include AOL and Time Warner merging to promote Harry Potter, and newspapers partnering with television networks. Several regulatory bodies in the UK work to classify and rate media content for different age groups, and ensure advertising standards, including the BBFC for film ratings, PEGI for video game ratings, the ASA for advertising standards, and Ofcom as the overall communications regulator.
Regulatory bodies
The document discusses several regulatory bodies in the UK that oversee different media and industries:
- The Advertising Standards Authority regulates advertising across all media and ensures ads are truthful and not harmful.
- The British Board of Film Classification classifies films, videos and DVDs to protect viewers, especially children, from inappropriate content.
- Pan European Game Information rates video games for age-appropriateness across Europe using a single rating system.
- Ofcom regulates TV, radio, telecommunications and ensures fair treatment of consumers in these industries.
- The Performing Right Society for Music collects and distributes royalties when music is used publicly.
- The Independent Press Standards Organisation holds newspapers
Funding, Governance and Regulation
The document discusses funding, governance, and regulation of creative media industries. It provides examples of various funding models like retail sales, advertising, licensing, and box office revenues that different industries utilize. Governance refers to the decisions, laws, and oversight bodies that define expectations and grant power. Regulation aims to balance the rights of producers and consumers, preventing monopolies, censorship issues, and protecting intellectual property and younger audiences. Several statutory and industry organizations in the UK regulate the creative media industries.
Ofcom and ipso miss crader
Ofcom is the regulatory authority for broadcasting, telecommunications, and postal communications in the UK. Its roles include regulating TV and radio to ensure appropriate censorship, protecting consumers from scams and bad practices, overseeing the postal service and wireless devices, and considering complaints about broadcast content. Ofcom regulates industries like BBC, ITV, and telecommunications providers. It carries out research to ensure the public is protected from issues in media and reduces fake news. The Independent Press Standards Organisation (IPSO) regulates newspapers and magazines in the UK, holding them accountable to the Editors' Code and investigating complaints about breaches.
Media
The document discusses several regulatory bodies in the UK media landscape:
The BBFC classifies films and issues age ratings, preventing inappropriate content from being viewed by children. The British Video Association represents video publishers and rights owners. The Film Distributors Association supports UK cinemas and filmmakers. The Video Standards Council and OFCOM oversee standards in video/games and television/radio respectively. The Press Complaints Commission and Advertising Standards Authority regulate newspapers/magazines and advertising content.
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Regulatory bodies
The World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web. W3C's mission is to lead the Web to its full potential by developing protocols and guidelines that ensure the Web remains open and accessible to all.
Ofcom
1. Ofcom is the regulatory authority for broadcasting, telecommunications, and radio spectrum in the UK. It works to ensure a range of media services and to protect viewers and listeners from harmful content.
2. Ofcom's responsibilities include ensuring high-quality TV and radio programs from different organizations, as well as broadband access. It does not regulate disputes with providers or BBC content accuracy.
3. When Ofcom receives complaints about programs, it examines the content and requests a response from the broadcaster. It will then determine if the complaint is upheld or not upheld based on the broadcaster's response.
Synergy and convergence
Synergy and convergence refer to the merging of different organizations or media platforms to create combined effects. Examples include AOL and Time Warner merging to promote Harry Potter, and newspapers partnering with television networks. Several regulatory bodies in the UK work to classify and rate media content for different age groups, and ensure advertising standards, including the BBFC for film ratings, PEGI for video game ratings, the ASA for advertising standards, and Ofcom as the overall communications regulator.
Regulatory bodies
The document discusses several regulatory bodies in the UK that oversee different media and industries:
- The Advertising Standards Authority regulates advertising across all media and ensures ads are truthful and not harmful.
- The British Board of Film Classification classifies films, videos and DVDs to protect viewers, especially children, from inappropriate content.
- Pan European Game Information rates video games for age-appropriateness across Europe using a single rating system.
- Ofcom regulates TV, radio, telecommunications and ensures fair treatment of consumers in these industries.
- The Performing Right Society for Music collects and distributes royalties when music is used publicly.
- The Independent Press Standards Organisation holds newspapers
Funding, Governance and Regulation
The document discusses funding, governance, and regulation of creative media industries. It provides examples of various funding models like retail sales, advertising, licensing, and box office revenues that different industries utilize. Governance refers to the decisions, laws, and oversight bodies that define expectations and grant power. Regulation aims to balance the rights of producers and consumers, preventing monopolies, censorship issues, and protecting intellectual property and younger audiences. Several statutory and industry organizations in the UK regulate the creative media industries.
Ofcom and ipso miss crader
Ofcom is the regulatory authority for broadcasting, telecommunications, and postal communications in the UK. Its roles include regulating TV and radio to ensure appropriate censorship, protecting consumers from scams and bad practices, overseeing the postal service and wireless devices, and considering complaints about broadcast content. Ofcom regulates industries like BBC, ITV, and telecommunications providers. It carries out research to ensure the public is protected from issues in media and reduces fake news. The Independent Press Standards Organisation (IPSO) regulates newspapers and magazines in the UK, holding them accountable to the Editors' Code and investigating complaints about breaches.
Media
The document discusses several regulatory bodies in the UK media landscape:
The BBFC classifies films and issues age ratings, preventing inappropriate content from being viewed by children. The British Video Association represents video publishers and rights owners. The Film Distributors Association supports UK cinemas and filmmakers. The Video Standards Council and OFCOM oversee standards in video/games and television/radio respectively. The Press Complaints Commission and Advertising Standards Authority regulate newspapers/magazines and advertising content.
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The CRM directive aims to make it easier for creators and rights owners to move their works between CMOs in Europe, while a number of collecting societies are grouping together to streamline licensing and reporting across Europe.
How should artists and rightsholders navigate multi-territory licensing and the various licensing hubs?
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Where is this all going? What are the new rules, the latest discussions and the implications?
Sophie Goossens, August Debouzy and acting for the European Commission cross-sector consultation on the future EU Funding programs in musicOfcom powerpoint
“The independent regulator and competition authority for the communication industries in the United Kingdom”
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Simon Jordan, Music Lawyer, Russells Regulatory bodies
The British Board of Film Classification (BBFC) assigns ratings to films based on their content and decides if they can be publicly released. The British Video Association represents the UK's video industry and aims to maintain an optimal regulatory environment. The Film Distributors Association supports the UK film industry, especially emerging filmmakers and audiences. The Video Standards Council and Office of Communications (Ofcom) work to promote high standards in video, games, television and radio content while protecting viewers. The Press Complaints Commission and Advertising Standards Authority regulate newspapers, magazines and advertising to ensure accuracy and compliance with codes of practice.
Regulatory bodies
The document discusses several regulatory bodies that govern different aspects of media in the UK:
- The Press Complaints Commission regulates newspapers and magazines and deals with complaints about their editorial content.
- Ofcom regulates television, radio, telecommunications and wireless transmissions.
- The Department for Digital, Culture, Media and Sport is responsible for culture, media and creative industries in the UK.
- Other bodies mentioned include the BBC Trust, Advertising Standards Authority, organizations that collect royalties like MCPS and PRS, and the British Board of Film Classification.
Regulatory and professional bodies within the creative media sector
The document summarizes several regulatory and professional bodies within the UK's creative media sector, including the British Board of Film Classification (BBFC) which rates films and videos, the British Video Association (BVA) which represents video home entertainment companies, the Film Distributors Association (FDA) which represents film distributors, and the Video Standards Council (VSC) which regulates video game age ratings and industry standards. It also discusses the Office of Communications (Ofcom) which regulates broadcasting, telecommunications and postal industries, the Advertising Standards Agency (ASA) which regulates advertising content, and the British Academy of Film and Television Arts (BAFTA) which supports and promotes the moving image arts through awards.
Lo1 part c regulations
The Advertising Standards Authority (ASA) regulates advertising across all UK media, investigating misleading and offensive ads. Ofcom regulates broadcasting and telecommunications to protect viewers and consumers. Both organizations operate under the Communications Act 2003. The BCAP advertising codes establish rules around advertising content like preventing ads from encouraging irresponsible drinking. Recent ads ruled against by the ASA for breaching these codes include a Jane Plan diet ad that made unauthorized health claims and referenced weight loss amounts.
Regulatory and professional bodies within the creative media
The British Board of Film Classification (BBFC) is a non-governmental organization funded by the film industry that is responsible for the national classification and censorship of films and some video games in the UK based on their suitability for different age groups. The Video Standards Council (VSC) was set up in 1989 to create a code of practice for the UK video industry and is responsible for age ratings of video games in the UK. The Office of Communications (Ofcom) is the government-approved regulatory authority for broadcasting, telecommunications, and postal industries in the UK and has a duty to represent consumers by promoting competition and protecting the public from harmful or offensive material.
Presentation1
The British Board of Film Classification (BBFC) is an independent body established in 1912 to classify films shown in UK cinemas. Local authorities can overrule BBFC classifications but rarely do. In 1985 the BBFC also became responsible for classifying videos and DVDs. The British Video Association represents UK video publishers and rights owners. The Film Distributors' Association is the UK trade body for film distributors that release films to cinemas. Ofcom regulates TV, radio, telecoms and wireless transmissions in the UK. Trading Standards aims to protect consumers and encourage honest business. The Press Complaints Commission enforces the Editors' Code of Practice for newspapers and magazines.
Regulatory and Professional Bodies within the Creative Media Sector
The document discusses several regulatory and professional bodies within the UK creative media sector, including:
The BBFC which classifies films and was established in 1912 to remain independent of government funds. The BVA represents over 90% of the UK video industry. Ofcom regulates TV, radio, telecoms and wireless devices under the 2003 Communications Act. The ASA applies advertising codes to act against misleading ads across all media.
Regulatory bodies
The document discusses advertising regulation and self-regulatory bodies in India. It outlines several organizations that manage advertising standards, including the News Broadcaster Association (NBA) and Advertising Standards Council of India (ASCI). The Indian Broadcasting Federation (IBF) is the apex organization for television broadcasters and consists of over 250 TV channels. The NBA represents private news broadcasters and presents a unified voice to the government on issues concerning the industry.
British board of film classification (bbfc) 2
The BBFC regulates age ratings for movies in the UK, determining if movies are suitable for all audiences based on graphic or sexual content. Films are submitted for rating along with information on length and intended rating. The distributor pays a fee per minute to have the film rated. The BBFC was established in 1912 when local authorities started imposing varying censorship standards, to bring uniformity to the national standards.
Unit2&7 task1
This document discusses several regulatory and professional bodies within the UK creative media sector, including the British Board of Film Classification (BBFC), British Video Association, Film Distributors Association, Video Standards Council, Office of Communications, Trading Standards, Press Complaints Commission, and Advertising Standards Authority. It provides a brief overview of each organization's role in regulating different aspects of the media industry, such as film and video classification, copyright enforcement, consumer complaints, trade standards, and advertising standards. Website links are also provided for additional information.
Regulations
Regulatory bodies in the UK establish and enforce standards for advertising. The Advertising Standards Authority (ASA) publishes rules on advertising content called BCAP. The Broadcast Committee of Advertising Practice (BCAP) writes and updates the UK Advertising Codes. Ofcom enforces laws and regulates broadcasters, fining or revoking licenses for violations. The ASA handles most ad complaints but refers unresolved or broadcast issues to Ofcom. Both organizations regulate ads according to harm, offense, and standards of impartiality, accuracy, and privacy.
Regulatorybobies
The document discusses several regulatory and professional bodies that govern the UK creative media sector, including the British Board of Film Classification which classifies films and videos, the Film Distributors' Association which represents film distributors, the Video Standards Council which promotes high standards in the video and computer games industries, OFCOM as the communications regulator, Trading Standards which enforces consumer legislation, the Press Complaints Commission which deals with complaints about newspaper and magazine content, and the Advertising Standards Authority which regulates advertising across all media.
Regulatorybobies
The document discusses several regulatory and professional bodies within the UK creative media sector, including the British Board of Film Classification (BBFC) which classifies films, the British Video Association (BVA) which represents the video industry, the Film Distributors Association (FDA) which supports the UK film industry, the Video Standards Council (VSC) which established a code of practice for videos and games, and Ofcom which regulates TV, radio, telecoms and wireless devices. It also mentions Trading Standards which enforces consumer legislation, the Press Complaints Commission (PCC) which regulates the press, and the Advertising Standards Authority (ASA) which regulates advertising across all media.
Regulatorybodies
This document discusses several regulatory and professional bodies that govern the creative media sector in the UK, including the British Board of Film Classification (BBFC), British Video Association (BVA), Film Distributors Association, Video Standards Council (VSC), Office of Communications (Ofcom), Trading Standards, Press Complaints Commission (PCC), and Advertising Standards Authority (ASA). Each organization is described briefly, outlining their role in classifying films, representing video publishers and rights owners, advocating for film distributors, promoting standards in video and games, regulating telecommunications, enforcing consumer legislation, handling press complaints, and regulating advertising standards, respectively. References for further information are also provided.
Part c regulation
The document discusses various UK regulatory bodies for advertising and communications:
- The ASA (Advertising Standards Authority) regulates all advertising across media in the UK and ensures ads comply with advertising codes. It handles complaints and can require ads to be withdrawn or amended if found in breach.
- Ofcom is the communications regulator that oversees TV, radio, telecommunications and wireless industries in the UK. It operates under Acts of Parliament like the Communications Act 2003 and aims to further citizens' and consumers' interests through promoting competition.
- The BCAP (Broadcast Committee of Advertising Practice) writes and maintains the UK Code of Broadcast Advertising, which the ASA enforces. It lays out general and sector-
4. relevant bodies
The document discusses several regulatory bodies in the UK media industries:
- The British Board of Film Classifications (BBFC) which classifies and rates films for suitable audiences. Their ratings range from Universal for all ages to 18 restricting viewers to those over 18.
- The Video Standards Council (VSC) which allows memberships to legally distribute restricted digital content and acts as the statutory body for rating video games in the UK.
- OFCOM which regulates broadcasting, broadband, and communications to ensure quality and protects the public interest, enforcing standards through fines like one imposed on the BBC for deceiving viewers.
- Trading Standards and the Advertising Standards Authority which protect consumers and regulate advertising respectively through inspections
Task 3
The document outlines several regulatory and professional bodies that govern the UK creative media sector, including the BBFC which regulates and classifies media content, PEGI which provides age ratings for video games, the FDA which represents film distributors, and Ofcom which regulates broadcasting. It also mentions the VSC, PCC, ASA, and Trading Standards Central as organizations that set standards, handle complaints, and protect consumers within the UK media industries.
ASA
The Advertising Standards Authority (ASA) regulates advertisements in the UK through a system of self-regulation and co-regulation. The ASA responds to complaints about misleading, harmful or offensive ads and monitors ads to ensure they comply with advertising codes. It has administered the non-broadcast code for over 50 years and broadcast code for over 10 years, resulting in thousands of ads being changed or removed. The ASA works with the Committee of Advertising Practice (CAP) to provide guidance to advertisers to help them create compliant ads.
Regulation of print advertising in the uk
The UK Code of Non-broadcast Advertising covers many types of marketing communications across different media channels. It aims to ensure advertising is legal, decent, honest and truthful. The Code is written by the Committee of Advertising Practice and enforced by the Advertising Standards Authority. It contains sections on topics like misleading claims, harm and offence, children, privacy, sales promotions, and specific rules for areas like food and financial products. The Code applies to both advertisers and agencies to ensure high standards in UK non-broadcast advertising.
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The British Board of Film Classification (BBFC) assigns ratings to films based on their content and decides if they can be publicly released. The British Video Association represents the UK's video industry and aims to maintain an optimal regulatory environment. The Film Distributors Association supports the UK film industry, especially emerging filmmakers and audiences. The Video Standards Council and Office of Communications (Ofcom) work to promote high standards in video, games, television and radio content while protecting viewers. The Press Complaints Commission and Advertising Standards Authority regulate newspapers, magazines and advertising to ensure accuracy and compliance with codes of practice.
Regulatory bodies
The document discusses several regulatory bodies that govern different aspects of media in the UK:
- The Press Complaints Commission regulates newspapers and magazines and deals with complaints about their editorial content.
- Ofcom regulates television, radio, telecommunications and wireless transmissions.
- The Department for Digital, Culture, Media and Sport is responsible for culture, media and creative industries in the UK.
- Other bodies mentioned include the BBC Trust, Advertising Standards Authority, organizations that collect royalties like MCPS and PRS, and the British Board of Film Classification.
Regulatory and professional bodies within the creative media sector
The document summarizes several regulatory and professional bodies within the UK's creative media sector, including the British Board of Film Classification (BBFC) which rates films and videos, the British Video Association (BVA) which represents video home entertainment companies, the Film Distributors Association (FDA) which represents film distributors, and the Video Standards Council (VSC) which regulates video game age ratings and industry standards. It also discusses the Office of Communications (Ofcom) which regulates broadcasting, telecommunications and postal industries, the Advertising Standards Agency (ASA) which regulates advertising content, and the British Academy of Film and Television Arts (BAFTA) which supports and promotes the moving image arts through awards.
Lo1 part c regulations
The Advertising Standards Authority (ASA) regulates advertising across all UK media, investigating misleading and offensive ads. Ofcom regulates broadcasting and telecommunications to protect viewers and consumers. Both organizations operate under the Communications Act 2003. The BCAP advertising codes establish rules around advertising content like preventing ads from encouraging irresponsible drinking. Recent ads ruled against by the ASA for breaching these codes include a Jane Plan diet ad that made unauthorized health claims and referenced weight loss amounts.
Regulatory and professional bodies within the creative media
The British Board of Film Classification (BBFC) is a non-governmental organization funded by the film industry that is responsible for the national classification and censorship of films and some video games in the UK based on their suitability for different age groups. The Video Standards Council (VSC) was set up in 1989 to create a code of practice for the UK video industry and is responsible for age ratings of video games in the UK. The Office of Communications (Ofcom) is the government-approved regulatory authority for broadcasting, telecommunications, and postal industries in the UK and has a duty to represent consumers by promoting competition and protecting the public from harmful or offensive material.
Presentation1
The British Board of Film Classification (BBFC) is an independent body established in 1912 to classify films shown in UK cinemas. Local authorities can overrule BBFC classifications but rarely do. In 1985 the BBFC also became responsible for classifying videos and DVDs. The British Video Association represents UK video publishers and rights owners. The Film Distributors' Association is the UK trade body for film distributors that release films to cinemas. Ofcom regulates TV, radio, telecoms and wireless transmissions in the UK. Trading Standards aims to protect consumers and encourage honest business. The Press Complaints Commission enforces the Editors' Code of Practice for newspapers and magazines.
Regulatory and Professional Bodies within the Creative Media Sector
The document discusses several regulatory and professional bodies within the UK creative media sector, including:
The BBFC which classifies films and was established in 1912 to remain independent of government funds. The BVA represents over 90% of the UK video industry. Ofcom regulates TV, radio, telecoms and wireless devices under the 2003 Communications Act. The ASA applies advertising codes to act against misleading ads across all media.
Regulatory bodies
The document discusses advertising regulation and self-regulatory bodies in India. It outlines several organizations that manage advertising standards, including the News Broadcaster Association (NBA) and Advertising Standards Council of India (ASCI). The Indian Broadcasting Federation (IBF) is the apex organization for television broadcasters and consists of over 250 TV channels. The NBA represents private news broadcasters and presents a unified voice to the government on issues concerning the industry.
British board of film classification (bbfc) 2
The BBFC regulates age ratings for movies in the UK, determining if movies are suitable for all audiences based on graphic or sexual content. Films are submitted for rating along with information on length and intended rating. The distributor pays a fee per minute to have the film rated. The BBFC was established in 1912 when local authorities started imposing varying censorship standards, to bring uniformity to the national standards.
Unit2&7 task1
This document discusses several regulatory and professional bodies within the UK creative media sector, including the British Board of Film Classification (BBFC), British Video Association, Film Distributors Association, Video Standards Council, Office of Communications, Trading Standards, Press Complaints Commission, and Advertising Standards Authority. It provides a brief overview of each organization's role in regulating different aspects of the media industry, such as film and video classification, copyright enforcement, consumer complaints, trade standards, and advertising standards. Website links are also provided for additional information.
Regulations
Regulatory bodies in the UK establish and enforce standards for advertising. The Advertising Standards Authority (ASA) publishes rules on advertising content called BCAP. The Broadcast Committee of Advertising Practice (BCAP) writes and updates the UK Advertising Codes. Ofcom enforces laws and regulates broadcasters, fining or revoking licenses for violations. The ASA handles most ad complaints but refers unresolved or broadcast issues to Ofcom. Both organizations regulate ads according to harm, offense, and standards of impartiality, accuracy, and privacy.
Regulatorybobies
The document discusses several regulatory and professional bodies that govern the UK creative media sector, including the British Board of Film Classification which classifies films and videos, the Film Distributors' Association which represents film distributors, the Video Standards Council which promotes high standards in the video and computer games industries, OFCOM as the communications regulator, Trading Standards which enforces consumer legislation, the Press Complaints Commission which deals with complaints about newspaper and magazine content, and the Advertising Standards Authority which regulates advertising across all media.
Regulatorybobies
The document discusses several regulatory and professional bodies within the UK creative media sector, including the British Board of Film Classification (BBFC) which classifies films, the British Video Association (BVA) which represents the video industry, the Film Distributors Association (FDA) which supports the UK film industry, the Video Standards Council (VSC) which established a code of practice for videos and games, and Ofcom which regulates TV, radio, telecoms and wireless devices. It also mentions Trading Standards which enforces consumer legislation, the Press Complaints Commission (PCC) which regulates the press, and the Advertising Standards Authority (ASA) which regulates advertising across all media.
Regulatorybodies
This document discusses several regulatory and professional bodies that govern the creative media sector in the UK, including the British Board of Film Classification (BBFC), British Video Association (BVA), Film Distributors Association, Video Standards Council (VSC), Office of Communications (Ofcom), Trading Standards, Press Complaints Commission (PCC), and Advertising Standards Authority (ASA). Each organization is described briefly, outlining their role in classifying films, representing video publishers and rights owners, advocating for film distributors, promoting standards in video and games, regulating telecommunications, enforcing consumer legislation, handling press complaints, and regulating advertising standards, respectively. References for further information are also provided.
Part c regulation
The document discusses various UK regulatory bodies for advertising and communications:
- The ASA (Advertising Standards Authority) regulates all advertising across media in the UK and ensures ads comply with advertising codes. It handles complaints and can require ads to be withdrawn or amended if found in breach.
- Ofcom is the communications regulator that oversees TV, radio, telecommunications and wireless industries in the UK. It operates under Acts of Parliament like the Communications Act 2003 and aims to further citizens' and consumers' interests through promoting competition.
- The BCAP (Broadcast Committee of Advertising Practice) writes and maintains the UK Code of Broadcast Advertising, which the ASA enforces. It lays out general and sector-
4. relevant bodies
The document discusses several regulatory bodies in the UK media industries:
- The British Board of Film Classifications (BBFC) which classifies and rates films for suitable audiences. Their ratings range from Universal for all ages to 18 restricting viewers to those over 18.
- The Video Standards Council (VSC) which allows memberships to legally distribute restricted digital content and acts as the statutory body for rating video games in the UK.
- OFCOM which regulates broadcasting, broadband, and communications to ensure quality and protects the public interest, enforcing standards through fines like one imposed on the BBC for deceiving viewers.
- Trading Standards and the Advertising Standards Authority which protect consumers and regulate advertising respectively through inspections
Task 3
The document outlines several regulatory and professional bodies that govern the UK creative media sector, including the BBFC which regulates and classifies media content, PEGI which provides age ratings for video games, the FDA which represents film distributors, and Ofcom which regulates broadcasting. It also mentions the VSC, PCC, ASA, and Trading Standards Central as organizations that set standards, handle complaints, and protect consumers within the UK media industries.
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Regulatory and professional bodies within the creative media sector
Regulatory and professional bodies within the creative media sector
Regulatory and professional bodies within the creative media
Regulatory and professional bodies within the creative media
Regulatory and Professional Bodies within the Creative Media Sector
Regulatory and Professional Bodies within the Creative Media Sector
Similar to Lesson 6 unit 6 - asa
ASA
The Advertising Standards Authority (ASA) regulates advertisements in the UK through a system of self-regulation and co-regulation. The ASA responds to complaints about misleading, harmful or offensive ads and monitors ads to ensure they comply with advertising codes. It has administered the non-broadcast code for over 50 years and broadcast code for over 10 years, resulting in thousands of ads being changed or removed. The ASA works with the Committee of Advertising Practice (CAP) to provide guidance to advertisers to help them create compliant ads.
Regulation of print advertising in the uk
The UK Code of Non-broadcast Advertising covers many types of marketing communications across different media channels. It aims to ensure advertising is legal, decent, honest and truthful. The Code is written by the Committee of Advertising Practice and enforced by the Advertising Standards Authority. It contains sections on topics like misleading claims, harm and offence, children, privacy, sales promotions, and specific rules for areas like food and financial products. The Code applies to both advertisers and agencies to ensure high standards in UK non-broadcast advertising.
The asa powerpoint
The Advertising Standards Authority (ASA) is the UK's independent regulator of advertising across all media. Its mission is to ensure ads comply with advertising codes by responding to complaints, monitoring ads, and researching public opinion. The ASA can require advertisers to amend or withdraw ads found to be misleading, harmful, offensive, or irresponsible. Broadcasters are responsible for ensuring ads they transmit comply with the advertising codes and principles of not misleading audiences, causing offense or harm, complying with the law, and appropriate scheduling. Specific rules cover topics like environmental claims, privacy, harm and offense, children, and misleading claims. [/SUMMARY]
Overview of UK Advertising Regulation
There are two categories of advertising in the UK: broadcast advertising, which includes TV and radio spots, and is co-regulated; and non-broadcast advertising, like print and online ads, which is self-regulated. Broadcast advertising must be cleared through organizations like Clearcast before airing to ensure it complies with standards, while non-broadcast advertisers must hold evidence to back their claims in case of complaints. Both are investigated by the Advertising Standards Authority (ASA) and must be amended if complaints are upheld, aiming to balance consumer protection and industry responsibility.
ASA
The document provides an overview of advertising regulation in the UK. It discusses the following key points:
- The Advertising Standards Authority (ASA) regulates advertising across all media in the UK and enforces advertising codes to ensure ads are truthful, honest and do not harm or offend.
- UK advertising is self-regulated for non-broadcast media and co-regulated for broadcast media. The advertising industry writes the advertising codes that all advertisers must abide by.
- The ASA handles complaints about misleading, harmful or offensive ads and has powers to enforce actions against advertisers that breach advertising codes. It receives over 30,000 complaints annually, most concerning misleading ads.
- The advertising codes have
Ethical and legal aspects of advertising
The document discusses the ethical and legal aspects of advertising. It begins by defining advertising and describing the various media used. It then discusses some of the criticisms of advertising, including that it can be misleading to consumers. The document outlines the social, economic, and ethical considerations regarding advertising. It also describes the various laws and regulations around advertising in India as well as the self-regulatory organization called ASCI that aims to ensure advertising is truthful, legal, and decent. Complaints from consumers about advertising can be submitted to ASCI.
Advertising standards authority
The document summarizes the role and responsibilities of the Advertising Standards Authority (ASA) in regulating advertisements in the UK. The ASA enforces advertising rules, responds to complaints, monitors ads, and can impose sanctions for rule violations. Advertisements must not be misleading or harmful and must respect privacy, environmental claims, and scheduling guidelines. The rules aim to protect consumers and audiences, especially children, from offensive, irresponsible or misleading ads.
Asa
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply the UK Advertising Codes to ensure ads are legal, decent, honest and truthful. The ASA acts on complaints and proactively checks ads, requiring about 4,000 to be changed or withdrawn annually. The self-regulatory system is funded by the advertising industry and aims to uphold standards while maintaining a flexible approach.
Regulations
The document discusses various regulations for advertisements in the UK. It explains that the Advertising Standards Authority (ASA) publishes rules called BCAP that outline what can and cannot be done in advertisements. The Broadcast Committee of Advertising Practice (BCAP) is responsible for writing and updating the UK Advertising Codes. Ofcom enforces laws and regulates advertisements, with powers to fine or revoke licenses of broadcasters. The ASA deals with most types of ads except programs or sponsorships. It regulates online behavioral advertising. Ofcom is responsible for product placement rules on TV and ensures broadcasters follow the Broadcasting Code, which covers issues like harm, impartiality, and privacy.
10 things to do your ads comply wth int laws
1) Advertisers must understand and comply with advertising laws in any country they operate in. They should research consumer protection laws and past cases.
2) All advertising claims must be substantiated before disseminating an ad. In the US, the FTC enforces this and has provided guidance on what constitutes a deceptive claim.
3) Advertisers should ensure claims are truthful, accurate, and not misleading. Comparative claims require clear substantiation to avoid deception or issues with competitors.
ASA-advertising standards authority powerpoint
The ASA summarized the key points about two TV deodorant advertisement rulings:
1) A Nivea ad implied their antiperspirant contained similar skin care ingredients to their cream, which was challenged. Nivea responded that 10 ingredients were known to be caring and their ad did not imply the products were the same.
2) A Sure ad claimed their deodorant was superior to Nivea against yellow stains. Sure provided evidence from independent testing showing their product had better anti-yellow stain protection than Nivea.
SES London 2012 - Guy Parker - Advertising Standards: how to stay out of trou...
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Canadian Compliance Essentials: What U.S. companies coming to Canada need to ...
Canadian Compliance Essentials: What U.S. companies coming to Canada need to ...This account is closed
Canadian Compliance Essentials: What U.S. companies coming to Canada need to know about advertising, competition & privacy lawBrands, Trademarks, and Advertising
This document discusses brands, trademarks, and advertising. It begins by defining what a brand is, noting that a brand comprises a product or service, packaging, name/logo, promotion, and appeals to customers physically, aesthetically, rationally, and emotionally. It then defines what a trademark is, explaining that it distinguishes one company's goods/services from another's. The document recommends conducting trademark searches to identify potential issues and minimize risks. It also explains why trademarks should be registered, providing exclusive rights and prima facie evidence of ownership. The document concludes by discussing proper trademark use and marking.
Regulating ad
Advertising regulation refers to laws and rules that define how products can be advertised in a particular region. Advertising is regulated through self-regulation by the advertising industry and media to maintain consumer trust, federal regulation, and state regulation. Self-regulatory bodies like the National Advertising Division ensure advertising complies with codes. Special rules govern advertising in different media, like television which is subject to the Advertising Standards Association code due to television's intimate presence in homes. Regulations also protect privacy, like the Children's Online Privacy Protection Act which restricts collecting child information online and requires privacy policies.
IAB Guide to online advertising regulations
This document provides an overview of regulations for online advertising in the UK. It discusses legislation, self-regulation through the Committee of Advertising Practice (CAP) and Advertising Standards Authority (ASA), and specific rules around areas like alcohol advertising and marketing to children. The CAP Code establishes standards for online ads and promotions and the ASA enforces compliance through measures like requiring advertisers to withdraw non-compliant ads.
Regulation of print advertising in the uk
The ASA regulates print advertising in the UK by responding to complaints, monitoring ads for compliance, and conducting research. It is funded by advertisers through levies on advertising spending. Regulation works through a system of self-regulation, where the ad industry writes rules that publishers must follow. The ASA can require publishers to remove non-compliant ads. If publishers refuse to cooperate, the ASA's sanctions can negatively impact them. The self-regulatory system helps maintain consumer confidence in advertising. While the industry establishes rules, the independent ASA investigates complaints and determines rules compliance.
Ethical Considerations in Marketing and Environmentalism
This document discusses ethical considerations in marketing. It introduces ethics and the distinction between legal and ethical behaviors. It then covers ethics in pricing, product development, distribution, advertising and promotion, market research, and environmentalism. Specific unethical practices in each area are outlined such as price fixing, planned obsolescence, deceptive advertising, invasion of privacy, and pollution. The document also discusses regulations and unethical consumer behaviors. Overall, it provides an overview of key ethical issues that can arise across the marketing mix.
Advertising standards authority
The document summarizes the Advertising Standards Authority's (ASA) role in regulating advertisements in the UK. The ASA ensures ads stick to the rules by dealing with complaints and proactively reviewing ads across media. It regulates non-broadcast ads through self-regulation and TV/radio through co-regulation with Ofcom. The ASA monitors ads for consumer protection issues and works with industry to help create compliant ads. It can require non-compliant ads to be amended or withdrawn. Sanctions for uncooperative advertisers include withdrawing recognition, pre-vetting future ads, and adverse publicity. The ASA aims to apply rules consistently and fairly while supporting responsible advertising.
Asa and cap codes
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply the UK Advertising Codes written by the Committees of Advertising Practice to ensure advertising is legal, decent, honest and truthful. The ASA handles complaints about misleading, harmful or offensive ads and also proactively monitors media. When reviewing ads, the ASA checks for violations of CAP (Committee of Advertising Practice) codes which cover issues like product claims, children, privacy and specific industries like gambling. The ASA aims to effectively regulate all media including online ads while balancing prevention and response to issues in a transparent, efficient manner.
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Lesson 6 unit 6 - asa
- 1. What is the…
- 2. Advertising Standards Authority Paid for the advertisers themselves Covers all advertising not covered by the Broadcasting Act of 1955 (TV and Radio) Acts as an independent body of arbitration in ad disputes It is not a legally enforceable code, but most advertisers adhere to it stringently The basic principles of the Codes are that advertisements should be: • Legal, decent, honest and truthful • Prepared with a sense of responsibility to consumers and to society • In line with the principles of fair competition generally accepted in business.
- 3. How it works • Self-regulation works alongside the law but is more flexible than legislation and can adapt quickly to new forms of advertising and changes in public attitudes. • The ASA can take action to have an advertisement withdrawn or changed without having to wait for a complaint. Around 10,000 advertisements a week are spot checked by the ASA’s staff. These checks help the Authority to keep an eye on trends and to act quickly to have an advertisement stopped if it raises a problem under the Codes.
- 4. What does it regulate? •Press - national, regional, magazines and free newspapers •Outdoor - posters, transport, aerial announcements •Direct marketing •direct mail, leaflets, brochures, catalogues, circulars, inserts and facsimiles. As well as the content of this material, the ASA also regulates the use of mailing lists for targeting consumers •Cinema commercials •Sales promotions •on-pack promotions, front page promotions, reader offers, competitions and prize draws •Internet advertisements in paid for space, but not generic product information on home pages. The remit includes: •Banner, pop-up and other advertisements •Commercial e-mails •Sales promotions anywhere on-line •Other electronic media, including advertisements on computer games, videos, view data services and CD-ROMs TV and Radio comes under broadcasting legislation and is regulated by OFCOM / ITC
- 5. What can it do to offenders? Persuasion – Best and most effective Consensus – Agreement on where lines were crossed and how best to avoid the issue again Refusal – ASA can ask publishers and media owners to refuse further space – most will comply Publication of judgements weekly on the website, often picked up by media / press Withdrawal of privileges – trading, discounts, industry protection Referral to Office of Fair Trading who can take legal action
- 6. Case Study (TV Ad) • 300 complaints • The independent television commission ruled today that the word "slag" was so offensive to women it could not be used on TV, even after the watershed. • The tongue in cheek campaign shows men used to more wholesome snacks at home sneaking off to enjoy an illicit Pot Noodle. • The advertising campaign was changed to use a different slogan.
- 7. Task – ASA Website • Find three rulings on different media (not TV) that have been made by the ASA in the past year (2016-17) • Add these to a presentation to demonstrate some examples of how adverts are regulated. Extension: Look on the ITC website and find a controversial TV campaign that has been adapted or withdrawn in the last year
- 8. Homework • Complete today’s task by next lesson • Complete your questionnaires. By the end of next week, I would like you to have gone out and asked real people to respond to your questionnaires.