Advertising regulation refers to laws and rules that define how products can be advertised in a particular region. Advertising is regulated through self-regulation by the advertising industry and media to maintain consumer trust, federal regulation, and state regulation. Self-regulatory bodies like the National Advertising Division ensure advertising complies with codes. Special rules govern advertising in different media, like television which is subject to the Advertising Standards Association code due to television's intimate presence in homes. Regulations also protect privacy, like the Children's Online Privacy Protection Act which restricts collecting child information online and requires privacy policies.

1. REGULATING
ADVERTISEMENT

2. • Advertising regulation
refers to the laws and
rules defining the ways in
which products can be
advertised in a particular
region. Rules can define
a wide number of
different aspects, such as
placement, timing, and
content

3. Advertising is regulated through
Self
Self
Regulation
Regulation
Federal
Federal
Regulation
Regulation
State
State
Regulation
Regulation

4. Self-regulation of Advertising
Voluntary self regulation by the advertising industry,
Voluntary self regulation by the advertising industry,
business, and media to maintain consumer trust and
business, and media to maintain consumer trust and
confidence and limit government interference
confidence and limit government interference

5. The NAD is an
important self-regulatory
body

6. Questioning the
effectiveness of
media self-regulation
of liquor advertising

7. Special Rules for
Different
Advertising Media

9. • 1924 The Advertising association was
formed, after the Daily Mail published an
article.
• ASA: Advertising Standard Association
It has formed to field complaints about
advertising.

10. Advertising Regulation

11. Television
As the IBA Code of Advertising Standards
and Practice stated, ‘broadcasting, and
particularly TV, because of greater
intimacy within the home, gives rise to
problems which do not necessarily occur
in other media and it is essential to
maintain a consistently high quality of
broadcast advertising

13. RADIO
• In 1996 the radio authority setup the radio
advertising clearance centre which was
wholly founded by the radio stations. The
radio authority is able to impose strong
sanctions which include forced apologies
and heavy fines.

14. Children’s Online Privacy
Protection Act
Enacted to Protect the Privacy
Enacted to Protect the Privacy
Enacted to Protect the Privacy
Enacted to Protect the Privacy
Of Children When They Are
Of Children When They Are
Of Children When They Are
Of Children When They Are
Using the Internet
Using the Internet
Using the Internet
Using the Internet
Places Restrictions on Collecting
Places Restrictions on Collecting
Places Restrictions on Collecting
Places Restrictions on Collecting
Information From Children Via
Information From Children Via
Information From Children Via
Information From Children Via
The Internet
The Internet
The Internet
The Internet
Privacy Policies Must
Privacy Policies Must
Privacy Policies Must
Privacy Policies Must
Be Posted on Home Pages
Be Posted on Home Pages
Be Posted on Home Pages
Be Posted on Home Pages
And Area Where Information
And Area Where Information
And Area Where Information
And Area Where Information
Is Collected
Is Collected
Is Collected
Is Collected
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin