This document provides an overview of strategic analysis and its importance for formulating effective strategies. It defines strategic analysis as researching and analyzing an organization and its business environment to develop strategies. There are two types of strategic analysis: internal, which focuses on an organization's core capabilities, and external, which considers the broader business environment. Conducting strategic analysis provides holistic insights, allows for accurate identification of challenges, fosters proactive adaptation, and helps leverage organizational strengths for a competitive advantage.

1. GOOD AFTERNOON EVERYONE

2. LISTEN

3. • L-LOWER YOUR VOICE
• I-INCREASE YOUR ATTENTION
• S-SEARCH YOUR GOAL
• T-TEASE YOU MIND
• E-ENGAGE IN CLASS
• N-NEVER LEAVE YOUR NOTES BLANK

4. STRATEGIC ANALYSIS AND
INTUITIVE THINKING
LESSON 1:

5. WHAT IS STRATEGIC ANALYSIS?
 is the process of researching and analyzing an
organization along with the business environment in
which it operates to formulate an effective strategy.

6. 2 TYPES OF STRATEGIC ANALYSIS
1. Internal strategic analysis
2. External strategic analysis

7. •INTERNAL STRATEGIC ANALYSIS
-Is on diving deep into the organization core.
•EXTERNAL STRATEGIC ANALYSIS
-Zooms out to consider the broader business
environment.

8. BENEFITS OF STRATEGIC ANALYSIS FOR
STRATEGY FORMULATION

9. 4 TYPES OF BENEFITS
-HOLISTIC VIEW
-ACCURATE CHALLENGE
-PROACTIVE ADAPTATION
-LEVERAGING STRENGTHS

10. HOLISTIC VIEW - Gain a comprehensive
understanding of internal capabilities.
ACCURATE CHALLENGE FRAMING – Identify and
define core challenges accurately shaping the
strategy development process.

11. PROACTIVE ADAPTATION – Anticipate potential
bottlenecks and areas for improvement, fostering
proactive adaptability.
LEVERAGING STRENGTHS – Develop strategies that
maximize organizational strengths for a competitive
advantage.

12. THANK YOU FOR
LISTENING.