2. Powerpoint Templates
Page 2
Introduction to Research:
“ …Research is a high-hat word that scares a lot of
people. It needn’t. It is rather simple. Essentially, it is
nothing but a state of mind—a friendly, welcoming
attitude towards change. Going out to look for change,
instead of waiting for it to come. Research for practical
men is an effort to do things better and not to be caught
asleep at a switch. The research state of mind can apply
to anything. Personal affairs or any kind of business, big
or little. It is the problem-solving mind as contrasted with
the let-well-enough-alone mind. It is the “composer”
mind, instead of the “fiddler” mind. It is the “tomorrow”
mind, instead of the “yesterday” mind.
C. F. Kettering
3. Powerpoint Templates
Page 3
Research: Its Nature, Types and
Role in Development
Research extends our vision and
experiences. It helps us understand
how and why a situation exists. It
enables us to discover new things
and ideas, validate existing theories
and generate new ones. It provides
us with accurate and reliable
information which we can use as
bases for making decisions.
4. Powerpoint Templates
Page 4
Learning Objectives
After this lesson, the student should be able to:
1. Define research and explain its role and
functions
2. Explain and illustrate the value of research in
knowledge-development and decision-making
3. Describe and compare the different types and
methods of research and give examples for
each, and
4. Describe and explain the research process
5. Powerpoint Templates
Page 5
What is Research?
• Research is defined as a careful,
systematic study in a field of knowledge,
undertaken to discover or establish facts
or principles.
• It is also a systematic process of collecting
and analyzing data to find an answer to a
question or a solution to a problem, or to
validate or test an existing theory.
6. Powerpoint Templates
Page 6
The Value of Research
Educators need to know what teaching
approaches and materials can be used to help
learners learn better. Health providers need
data to develop programs and better delivery of
services and interventions that will improve the
health condition of individuals. Managers,
entrepreneurs, policy makers, counselors,
professionals, most everybody, need information
to make decisions or to perform their functions
more effectively. Research can help them meet
this need.
7. Powerpoint Templates
Page 7
Functions of Research
• It helps us answer questions, solve
problems and make decisions.
• It enables us to see and understand how
and why a situation or a problem exists.
• It helps us discover new things and ideas.
• It allows us to validate existing theories or
generate new ones
• It helps us identify and understand the
causes and effects of a situation or a
phenomenon.
8. Powerpoint Templates
Page 8
The Role of Research in Improving
the Quality of Life
Through research, new knowledge or technology is
discovered. New knowledge can result in the
development or improvement of skills, behavior or
practices, while newly discovered or developed
technology can lead to the development of new
tools or devices. Improved skills, behavior or
practices can lead to better conditions and better
quality of life. Moreover, new or improved tools or
strategies can result in improved performance
and/or better service delivery, which contribute to
the improvement of man’s living conditions and
quality of life.
9. Powerpoint Templates
Page 9
• Reseach Flow
RESEARCH
NEW
KNOWLEDGE
NEW SKILLS,
PRACTICES,
BEHAVIORS
IMPROVED
CONDITION/
WELFARE
NEW
TECHNOLOGY
NEW TOOLS/
DEVICES/
APPROCHES
10. Powerpoint Templates
Page 10
Uses of Research
• Determine / Describe an existing situation
(situation analysis),
• Describe a population (people, objects,
institutions),
• Compare two conditions or groups of population,
• Determine existence, degree or nature of
relationship between two or more factors,
• Evaluate and/or compare effectiveness of an
intervention, treatment or exposure, and
• Predict the value of a certain characteristic.
11. Powerpoint Templates
Page 11
The Role of Research in Knowledge
Development
Development projects/programs are
designed to improve the welfare of man.
There are continuous development
projects in education, health, housing,
employment, business, agriculture, etc.
The development process involves
planning, implementation, monitoring and
evaluation. In each stage of knowledge
development, research plays an
important role.
12. Powerpoint Templates
Page 12
The Role of Research in Knowledge
Development
• Research is needed in describing and
analyzing existing social or economic problems
or conditions.
• Research data are important inputs to planning
and in designing a program, project or activity
intended to address an existing problem.
• Data on the background and needs of target
clients of a proposed program/project are
needed in the preparation of the intervention.
13. Powerpoint Templates
Page 13
The Role of Research in Knowledge
Development
• Program managers or project implementers
should continue collecting, analyzing and using
relevant data to determine if, or to make sure
that, a project/program is being implemented as
planned.
• Project implementation should be closely
monitored to check progress and quality of
implementation. Monitoring requires accurate
information about the status of project
implementation, including rate of completion,
financial standing, and quality of
performance (inputs and outputs).
14. Powerpoint Templates
Page 14
The Role of Research in Knowledge
Development
• Upon completion of a project, its
performance or impact needs to be
evaluated. For instance, the effect of a
new teaching strategy may be evaluated in
terms of its effectiveness in improving
students’ performance. A training
intervention can be evaluated in terms of
the skills learned and applied by the
training participants.
15. Powerpoint Templates
Page 15
3 General Types of Research
1) Descriptive Research
2) Explanatory or Correlation Research
3) Intervention or Experimental
Research
16. Powerpoint Templates
Page 16
Descriptive Research
• Finds answers to the questions Who,
What, When, Where and How.
• Describes a situation or given state of
affairs in terms of specified aspects or
factors.
• What may be described are characteristics
of individuals or groups, physical
environments or conditions.
17. Powerpoint Templates
Page 17
Samples of Descriptive Research
topics...
• “The Management Style of School
Principals in the National Capital Region.”
• “Tardiness and Absenteeism Among High
School Students”
• “Medicinal Components of Five Kinds of
Philippine Backyard Plants”
• “A Typical Office Day of a Government
Employee: A Time Allocation Study”
18. Powerpoint Templates
Page 18
Explanatory or Correlation Research
• Answers the questions Why and How?
• Goes beyond description of the problem or
situation.
• Attempts to explain the possible factors
related to a problem which have been
observed in a descriptive study.
• These factors need not be viewed as real
“causes” of the problem but are
associated with or may contribute to its
occurrence.
19. Powerpoint Templates
Page 19
•The explanatory type of study is also called
Correlation Research.
•It investigates relationships between factors
or variables.
•Certain factors are “assumed” to explain or
contribute to the existence of a problem or
a certain condition or the variation in a
given situation.
•The researcher usually uses a theory or a
hypothesis to account for or explain the
forces that are “assumed to have
caused” the problem.
20. Powerpoint Templates
Page 20
Relationships between the following pairs of
variables can be studied
1. Employees’ knowledge
about the Local
Government Code
2. Gender
3. Family history of HPN
4. Source of business
capital
5. Educational attainment
1. Work performance
2. Grades in STEM
subjects
3. Compliance with
medical regimen
4. Financial performance
of business firms
5. Payment habits of
members of
cooperatives
21. Powerpoint Templates
Page 21
In Correlation Research…
• In studying the relationship between these
two sets of variables, the researcher will
use a theory or a hypothesis to account for
or explain the forces that have a causal
effect on the problem.
22. Powerpoint Templates
Page 22
Examples of research topics within the
explanatory or correlation category
• “Factors Associated with Extent of Involvement in Local
Governance Among Barangay Officials in Quezon City”
• “Relationship Between Socioeconomic Factors and
Grades in STEM Subjects Among High School Students
in the National Capital Region”
• “Awareness of a Family History of Hypertension and
Compliance with Diet, Exercise and Medical Regimen
among Hypertensive Patients”
• “Marketing Strategies and Sales Performance of
Garment Industries in the Province of Cebu”
• “Employment and Income As Determinants of Loan
Repayment Status of Borrowers of Credit Cooperatives
in Batangas City”
23. Powerpoint Templates
Page 23
Intervention or Experimental Research
• Evaluates the effect or outcome of a
particular intervention or treatment. It
studies the “cause and effect” relationship
between certain factors on a certain
phenomenon under controlled conditions.
The subjects of the study are randomly
assigned to the experimental group and to
the control group and both groups are
exposed to similar conditions except for
the intervention/treatment.
24. Powerpoint Templates
Page 24
*For example, one can assess or compare the effect or
outcome of two or more methods of teaching math on the
mathematical ability of students – “The Effect of Contextual
Teaching and Learning (CTL) Approach on the Performance
in Mathematics of Junior High School Students of NCBA
Fairview.”
*Two or more health management practices on the recovery
of patients – “The Effect of Verbal Suggestion on Overt Pain
Reaction of Selected Migraine Patients in the Neurology
Ward of the FEU NRMF Hospital.”
*Or two or more management styles on employees’
productivity – “The Effect of In-House Training on Human
Relations on the Productivity and Efficiency of Office
Employees in Private Banks in Zamboanga City.”
25. Powerpoint Templates
Page 25
Other Dichotomies of Research
• There are other classifications of
research. Research may also be
classified as either:
• pure or applied,
• exploratory or explanatory, and
• quantitative or qualitative
26. Powerpoint Templates
Page 26
1. Pure/Basic vs Applied Research
Attempts to describe an existing situation
and/or explain certain patterns of behavior
using either or both qualitative and
quantitative research techniques.
The goal of Pure Research is to offer better
descriptions and better explanation of human
behavior.
The intention is to accumulate knowledge
about a certain phenomenon.
27. Powerpoint Templates
Page 27
Applied Research
• While the primary aim of pure research is the
formulation or the refinement of theory, Applied
Research aims to see an immediate solution to a
problem.
• This type of research focuses on variables or factors
which can be changed by intervention in order to
achieve a desired goal, like improvement of health,
school achievement, or increase in revenue.
• An experimental study comparing the effectiveness of
two methods of improving health practices of mothers
or two management styles of bank managers can yield
results that recommend a better practice or style.
28. Powerpoint Templates
Page 28
Examples of Pure/Basic Research Topics:
“Factors Associated With Tardiness and Absenteeism Among
High School Students”
“Attitudes Towards Health and Smoking Habits of Health Service
Providers”
Examples of Applied Research Topics:
“The Effect of Gender Sensitivity Training on Men’s Involvement
in Child Care”
“Remedial Teaching: Its Effect on the Performance of Slow
Learners”
29. Powerpoint Templates
Page 29
2. Exploratory vs Explanatory Research
• Exploratory Research – designed to describe an
existing problem situation and examine the
underlying factors that contribute to the emergence
of the problem, the nature of which is not yet known.
• Explanatory Research – its primary goal is to
understand or explain a prevailing situation or
explain a relationship between factors which may
have already been identified in exploratory studies
and why the relationship exists. Explanatory studies
seek more specific answers to “Why” and “How”
questions.
30. Powerpoint Templates
Page 30
2. Exploratory vs Explanatory Research
Exploratory Research
• “Domestic Violence:
Ideas, Experiences and
Needs of Married
Working Men in the City
of Baguio”
• “Menopause: Working
Women’s Perceptions,
Experiences and Coping
Strategies”
Explanatory Research
• “Relationship Between
Alcohol Intake and
Domestic Violence
Among Married Men in
the Municipality of Dulag,
Leyte”
• “Extent of Exposure to
Advertising Materials and
Expenditure Patterns of
Young Professionals in
Cebu City”
31. Powerpoint Templates
Page 31
• Quantitative Research – seeks to quantify
or reflect in numbers the observations on the
characteristics of the population being
studied.
• It measures the number of respondents or
objects possessing a particular
characteristic.
• It emphasizes precise measurement and
often times requires statistical analysis of
data or the testing of hypotheses based on a
sample of observations.
3. Quantitative vs Qualitative Research
32. Powerpoint Templates
Page 32
• Qualitative Research – emphasizes verbal
descriptions and explanations of human
behavior and practices in an attempt to
understand how the units or members of the
study population experience or explain their
own world.
• To gather information, the researcher makes
use of one or a combination of the following
techniques: participant observation, key
informant interview, focus group discussion,
direct observation and in-depth analysis of a
single case.
3. Quantitative vs Qualitative Research
33. Powerpoint Templates
Page 33
3. Quantitative vs Qualitative Research
Quantitative Research
• “The Socioeconomic
Profile of Households in
Upland Communities in
the Province of Antique”
• “Health Seeking Behavior
and Health Status of
Retire School Teachers in
Leyte”
Qualitative Research
• “Experiences and Needs
of Victims of Child Abuse
Among Elementary
School Pupils in Iloilo
Province”
• “Menopause: Women’s
Perceptions and
Experiences”
• “Underground Economy:
A Survival Strategy of
Public School
Employees”
35. Powerpoint Templates
Page 35
Experimental Method
• Yields the most conclusive research
findings.
• Used to determine the effectiveness of a
treatment or an intervention or the “cause
and effect” relationship of certain
phenomena under controlled condition.
• The subjects of the study are randomly
assigned to the experimental group and to
the control groups and both groups are
exposed to similar conditions except for the
intervention/treatment.
36. Powerpoint Templates
Page 36
Experimental Method
For example, a teacher who has been using the
traditional approach in teaching algebra wants to
test the effectiveness of the cooperative learning
approach in improving performance. An
experiment can be conducted to compare the
cooperative learning approach and traditional
approach.
Or an agriculturist who wants to determine what level
of nitrogen should be applied to maximize yield of
rice can conduct an experiment to determine the
effect of different levels of applied nitrogen on the
growth and yield of rice.
37. Powerpoint Templates
Page 37
Survey Method
• Obtains data to determine specific
characteristics of a group.
• The purpose of the survey is to get a general
picture of the characteristics of a study
population at a particular time.
• The use of the survey approach is
appropriate for most descriptive and
correlation studies.
38. Powerpoint Templates
Page 38
Survey Method
For example, the Department of Trade and
Industry (DTI) of Region VI has available
funds for a technical assistance project for
cut-flower growers in Region VI. Before the
project can be implemented there is a need
to determine first the production and
marketing practices of cut-flower growers in
the region. A survey can be conducted to
determine these practices.
39. Powerpoint Templates
Page 39
Historical Method
• Used to determine the growth and
development of a group, organization or
institution.
• The description is based on information
about some past aspects of the group,
organization or institution.
• Most of the data used in this method are
collected from secondary sources, such as
records, documents, written materials,
accounts, etc.
40. Powerpoint Templates
Page 40
For instance, in a study of the
history and development of
cooperatives in the Philippines,
the historical method would be the
most appropriate.
41. Powerpoint Templates
Page 41
Content Analysis
• Used when the intention of the researcher
is to ascertain the quality of message or
information found in a document or in
mass media.
• Also used to test the level of readability of
certain books, e.g. Textbooks for
elementary pupils, before they are printed
for distribution.
• Also used in determining authenticity of
documents and in literary research, e.g.
literary analysis and critique.
42. Powerpoint Templates
Page 42
Content Analysis
For instance, the Department of Health (DOH) would
like to know whether a brochure it plans to use to
disseminate information about breast cancer can be
understood by its target readers. Before mass
production and distributing the brochure, a content
analysis of the material can be done. Sample
copies can be distributed to selected individuals
resembling the potential target readers of the
reading materials. After asking them to read the
materials, they can be given a test to determine
their understanding of the content of the brochure.
43. Powerpoint Templates
Page 43
Research as a Scientific Method
• Science is defined as a systematic body of
knowledge (Webster, 2006).
• Research, as a scientific method, involves
a systematic way of gaining knowledge or
the process of testing ideas (hunches,
perceptions, guesses or hypotheses) to
see if an idea holds true in a given
situation or under controlled conditions.
44. Powerpoint Templates
Page 44
As a scientific method, Research
involves the following major steps:
• Identification of a problem,
• Formulation of hypotheses,
• Data collection,
• Data analysis,
• Drawing of conclusions, and
• Reporting results.
45. Powerpoint Templates
Page 45
The Research Process
• Regardless of type or method, all research
studies are conducted using more or less the
same process.
• Each step in the process may have or require
one or more components or activities.
• Some studies, especially explanatory or
correlation studies usually require theoretical
and/or conceptual frameworks.
• The research activities are outlined and
explained in a research plan, as follows.
46. Powerpoint Templates
Page 46
Latest Paradigm in Research
• Research is no longer just a scientific
process, it is also an artistic activity.
• The researcher’s artistic innovation can be
seen in the way tables and graphs are
presented, in the inclusion of pictures and
illustrations, in the accuracy and level of
language used, in the summary points and
recommendations voiced.
47. Powerpoint Templates
Page 47
Latest Paradigm in Research
• Even in how the researcher chooses the
particular related literature and studies to
include in the research.
• And of course in the development of the
study’s conceptual and theoretical
frameworks.
48. Powerpoint Templates
Page 48
And just like a symphony, science
and art combine in the truly
splendid research work that is the
product of an inquisitive mind that
does not limit itself to answers to
the questions Who, What, Where,
When and How. But rather
questions on...and on...and on...
End of Lesson 1
49. Powerpoint Templates
Page 49
Key Terms to Remember
• Research
• Descriptive Research
• Correlation Research
• Intervention Research
• Scientific Process
• Quantitative
Research
• Qualitative Research
• Applied Research
• Experimental
Methods
• Survey Method
• Historical Method
• Pure Research