This document discusses six behavioural science principles that influence innovation adoption for non-consumer packaged goods (non-CPG) such as technology, durables, services, and healthcare. The principles are: reference points, sub-contracting cognitive work to devices, motivation and quick impressions, differentiation, fears and uncertainty, and jumping on the bandwagon. The document explains how Ipsos incorporates these principles into tools to evaluate, forecast, and optimize innovation opportunities in non-CPG markets.
PowerPoint presentations from Fundación Capital's South-South Knowledge Exchange Forum, organized with support from IFAD "Leveraging Opportunities to Encourage Financial Inclusion"
World Retail Banking Report 2014 from Capgemini and EfmaCapgemini
The bank of the future is shaping up to be a balanced network of distribution channels serving the diverse and changing needs of global retail banking customers. The Capgemini and Efma 2014 World Retail Banking Report, based on the proprietary Voice of the Customer survey and Customer Experience Index measurement system, reveals detailed analysis into the behaviors and preferences of retail banking customers, assesses retail banks’ performance in meeting customer expectations and provides an in-depth look at how banks are incorporating social media into their retail delivery strategies.
Wearables, payments, data, ROI, agility, non-traditional competitors, and more.
The 2015 landscape is heated. Account holders are demanding digital experiences that meet standards set by Amazon, Netflix, and Google. New entrants like Square and Apple are upending the payments industry, and wearables are set to add a new layer of devices to prepare for.
With so many competing priorities, how can your institution determine where to focus its efforts and budget?
View this presentation to learn what industry experts think banks and credit unions should focus on this year.
PowerPoint presentations from Fundación Capital's South-South Knowledge Exchange Forum, organized with support from IFAD "Leveraging Opportunities to Encourage Financial Inclusion"
World Retail Banking Report 2014 from Capgemini and EfmaCapgemini
The bank of the future is shaping up to be a balanced network of distribution channels serving the diverse and changing needs of global retail banking customers. The Capgemini and Efma 2014 World Retail Banking Report, based on the proprietary Voice of the Customer survey and Customer Experience Index measurement system, reveals detailed analysis into the behaviors and preferences of retail banking customers, assesses retail banks’ performance in meeting customer expectations and provides an in-depth look at how banks are incorporating social media into their retail delivery strategies.
Wearables, payments, data, ROI, agility, non-traditional competitors, and more.
The 2015 landscape is heated. Account holders are demanding digital experiences that meet standards set by Amazon, Netflix, and Google. New entrants like Square and Apple are upending the payments industry, and wearables are set to add a new layer of devices to prepare for.
With so many competing priorities, how can your institution determine where to focus its efforts and budget?
View this presentation to learn what industry experts think banks and credit unions should focus on this year.
Gen Y consumers will earn 46% of the income in the United States by 2025, but they’re often misunderstood or ignored by financial services providers. This is especially true when it comes to online and mobile behavior and attitudes toward traditional banking.
Understanding this problem and designing to overcome it is critical to our work at Comrade, so we’re pleased to have partnered with Javelin Strategy & Research to publish “The Three Costliest Myths about Gen Y". This report applies consumer data to dispel the myths circulating in financial services today about Gen Y consumers. Beyond exposing pervasive misconceptions, it also explains how to optimize digital and physical touchpoints to attract tomorrow’s most profitable bank customers.
We all have an idea of what Google Analytics can do, but do you know how to use it to help your organization? Do you know who your visitors are and what actions they're completing on your website? Do you know how to best use all the data provided by Google Analytics?
We are very happy to welcome Nina Cruz and Elena Czubiak from the Google for Nonprofits team for an afternoon workshop with NetSquared Vancouver. They will walk through the latest version and features of Google Analytics, and then get you to roll up your sleeves to ensure you're tracking clear goals for your organization. Learn what is working in your marketing efforts and on your site so you can make better decisions to further your mission.
Merchants and financial institution
executives devote a great deal of attention
to keeping up with changing
payment methods. They are constantly
weighing everything from mobile and
prepaid strategies to the rollout of
new security technologies and the
emergence of new competitors. Faced
with shifting and even contradictory
currents, they find the ultimate direction
of events is not always clear. As
a result, they are often hesitant about
moving forward with new approaches. For more info: www.nafcu.org/vantiv
The banking industry is changing, new comers are changing the game, and banks have to re-invent themselves to stay in the game. What are the key issues? What could be the future?
In an age of consumer choice, anything that hints of hurting the account holder is a big mistake. If consumers think that you’re out to get them, you’ll lose their loyalty (and the revenue they bring). As proof, we surveyed 504 random US consumers about their banking experiences and found several data points that support the idea that advocacy is critically important. We put those stats — as well as quotes from industry analysts — in this presentation.
Banking & Innovation: How Financial Services Can Embrace the Customer RevolutionComrade
Financial services companies are increasingly seeing opportunities to be at the forefront of innovation. Historically, banks have been slow to translate consumer demands into technologies like paperless statements and mobile check imaging. However, they were quick to implement online banking and, today, customers who bank online are typically more satisfied as well as more cost-effective to maintain. Banks have also responded to the shift in consumer demand for mobile banking on tablets and smartphones. The next challenge facing financial services is how to address the rise of consumer trends evolving mainly outside of the industry. We’re pleased to have partnered with Matchi to publish “Banking & Innovation: How Financial Services Can Embrace the Customer Revolution." This paper focuses on three phenomena that will ultimately impact every bank:
- Crowdsourcing
- Wearable Technology
- The Sharing Economy
We explore the state of each these trends, and how they relate to financial services.
Leveraging Geo-Spatial (Big) Data for Financial Services SolutionsCapgemini
For effective decision making, Big Data needs to be delivered at the right level of granularity at the right time. Capgemini’s FS BIM Innovation Practice, working through our Mastermind and Greenhouse processes to ensure a focus on real-world client issues, has developed a Reference Architecture (RA) based upon HP HAVEn to achieve these goals.
While Geo-Spatial Data has traditionally been applied to non-FS domains, effective application of this data has the potential to improve decision-making in FS, including in the areas of underwriting and pricing, claims, and bank and credit card fraud.
Presented at HP Discover Barcelona 2014 by:
Guillaume Runser - WW Solutions Marketing, HP
Ernest Martinez - Global Head - FS BIM Banking, Capgemini
Stephen Williams - BIM Innovation Practice Head, Capgemini
Today, 80 percent of U.S. bankers would like to modernize their core deposit systems and they see a wide range of benefits in innovation, functionality and the overall financial return. Conversely, only 15 percent of bankers believe a new core deposit system will be installed in the next three years. This exclusive research from NTT DATA Consulting, unveils what factors are supporting and hindering core deposit system replacement today. For more information or to receive the white paper visit: http://americas.nttdata.com/Services/Services/Consulting/research.aspx
CPNI Mobey Forum Mobile Payment Trusted Service Provider Sept 23 2008The Stilwater Group
Mobey Forum quarterly meeting Sept 23, 2008. The opportunity for banks and the entire mobile payment ecosystem created by focusing on remote mobile payments.
Webcast Presentation - What's in your (e) Wallet? Transforming payments and t...GRUC
Payments and transactional services present multiple ‘moments of truth’ for demanding clients who are often interacting with us anytime and anywhere. For financial services organizations, the 24/7 nature of the industry and its intense competition have made innovation and optimization of these capabilities critical. Learn about the experiences of IBM clients in transforming their payments and transactional services with IBM Rational DevOps capabilities.
See how banks, brokerages and insurance firms are aligning the life cycles of legacy back offices with the agile sprints of the mobile payments development shops and value-added technology partners.
Presented by:
Bruce Baron, Financial Services Sector Offerings Leader, IBM
Bruce Baron serves as the Offerings Lead for IBM Rational for the Financial Services Sector. Bruce and his team set the strategy, define our offerings and work to drive a collaborative cross-functional team of sales, marketing, enablement and development in assisting clients with solving business issues by bringing to bear all product segments and IBM brands. Prior to IBM Rational Bruce was a Strategy Consultant to Financial Services clients and has years of client experience as an e-business and six-sigma consultant in Financial Services at GE Capital.
Peter Eeles, Financial Services Sector Industry Lead, IBM Rational Worldwide Tiger Team, IBM
Peter Eeles is Industry Lead for the Financial Services Sector in IBM Rational's Worldwide Tiger Team, where he helps organizations improve their software development and delivery capability. This is often in conjunction with an architecture-centric initiative such as SOA or strategic reuse, where Peter has particular in-depth knowledge. Peter comes from a delivery background and was previously Chief Architect of IBM Rational's Worldwide Solution Delivery organization. He is co-author of "The Process of Software Architecting" (2009), "Building J2EE Applications with the Rational Unified Process" (2002), and "Building Business Objects" (1998).
Incremental vs Monumental Decision-MakingIpsos France
The world has changed. And these changes are driving the
need for new ways to identify and react to consumer
insights.
-------------------
Pour répondre de façon agile aux enjeux business de ses clients, Ipsos réinvente l’U&A pour laisser la place à la modularité et à l’incrémentalité décisionnelle en fusionnant les sources de données et de collecte.
Our guide to using applied behavioural economics within financial services to help improve customer outcomes.
Under pressure from the FCA, all financial services organisations are now expected to understand the principles of behavioural economics.
Beyond the compliance requirements, we are helping leading organisations to embed behavioural insights throughout the customer journey, supporting customer decision-making and boosting loyalty.
Traditionally development of digital tools was solely an IT initiative, but today it is a customer-needs driven initiative. Digital experiences are often times the first impression that potential customers have of you, and the first tools they turn to when they have questions or needs throughout their journey.
Best practices for developing digital tools exist, and it is common to partner with an advertising or web development agency for this purpose. However, each market and healthcare brand are unique, necessitating the inclusion of voice of the customer insight to ensure that digital tools are being built around the real (not just assumed) needs and priorities of users. So how can marketing and digital teams engage users in order to develop the digital strategy and deliver the ideal digital experience? In this paper, we present a proven process and research-based tools for obtaining direct user feedback about digital needs, preferences, and priorities.
Gen Y consumers will earn 46% of the income in the United States by 2025, but they’re often misunderstood or ignored by financial services providers. This is especially true when it comes to online and mobile behavior and attitudes toward traditional banking.
Understanding this problem and designing to overcome it is critical to our work at Comrade, so we’re pleased to have partnered with Javelin Strategy & Research to publish “The Three Costliest Myths about Gen Y". This report applies consumer data to dispel the myths circulating in financial services today about Gen Y consumers. Beyond exposing pervasive misconceptions, it also explains how to optimize digital and physical touchpoints to attract tomorrow’s most profitable bank customers.
We all have an idea of what Google Analytics can do, but do you know how to use it to help your organization? Do you know who your visitors are and what actions they're completing on your website? Do you know how to best use all the data provided by Google Analytics?
We are very happy to welcome Nina Cruz and Elena Czubiak from the Google for Nonprofits team for an afternoon workshop with NetSquared Vancouver. They will walk through the latest version and features of Google Analytics, and then get you to roll up your sleeves to ensure you're tracking clear goals for your organization. Learn what is working in your marketing efforts and on your site so you can make better decisions to further your mission.
Merchants and financial institution
executives devote a great deal of attention
to keeping up with changing
payment methods. They are constantly
weighing everything from mobile and
prepaid strategies to the rollout of
new security technologies and the
emergence of new competitors. Faced
with shifting and even contradictory
currents, they find the ultimate direction
of events is not always clear. As
a result, they are often hesitant about
moving forward with new approaches. For more info: www.nafcu.org/vantiv
The banking industry is changing, new comers are changing the game, and banks have to re-invent themselves to stay in the game. What are the key issues? What could be the future?
In an age of consumer choice, anything that hints of hurting the account holder is a big mistake. If consumers think that you’re out to get them, you’ll lose their loyalty (and the revenue they bring). As proof, we surveyed 504 random US consumers about their banking experiences and found several data points that support the idea that advocacy is critically important. We put those stats — as well as quotes from industry analysts — in this presentation.
Banking & Innovation: How Financial Services Can Embrace the Customer RevolutionComrade
Financial services companies are increasingly seeing opportunities to be at the forefront of innovation. Historically, banks have been slow to translate consumer demands into technologies like paperless statements and mobile check imaging. However, they were quick to implement online banking and, today, customers who bank online are typically more satisfied as well as more cost-effective to maintain. Banks have also responded to the shift in consumer demand for mobile banking on tablets and smartphones. The next challenge facing financial services is how to address the rise of consumer trends evolving mainly outside of the industry. We’re pleased to have partnered with Matchi to publish “Banking & Innovation: How Financial Services Can Embrace the Customer Revolution." This paper focuses on three phenomena that will ultimately impact every bank:
- Crowdsourcing
- Wearable Technology
- The Sharing Economy
We explore the state of each these trends, and how they relate to financial services.
Leveraging Geo-Spatial (Big) Data for Financial Services SolutionsCapgemini
For effective decision making, Big Data needs to be delivered at the right level of granularity at the right time. Capgemini’s FS BIM Innovation Practice, working through our Mastermind and Greenhouse processes to ensure a focus on real-world client issues, has developed a Reference Architecture (RA) based upon HP HAVEn to achieve these goals.
While Geo-Spatial Data has traditionally been applied to non-FS domains, effective application of this data has the potential to improve decision-making in FS, including in the areas of underwriting and pricing, claims, and bank and credit card fraud.
Presented at HP Discover Barcelona 2014 by:
Guillaume Runser - WW Solutions Marketing, HP
Ernest Martinez - Global Head - FS BIM Banking, Capgemini
Stephen Williams - BIM Innovation Practice Head, Capgemini
Today, 80 percent of U.S. bankers would like to modernize their core deposit systems and they see a wide range of benefits in innovation, functionality and the overall financial return. Conversely, only 15 percent of bankers believe a new core deposit system will be installed in the next three years. This exclusive research from NTT DATA Consulting, unveils what factors are supporting and hindering core deposit system replacement today. For more information or to receive the white paper visit: http://americas.nttdata.com/Services/Services/Consulting/research.aspx
CPNI Mobey Forum Mobile Payment Trusted Service Provider Sept 23 2008The Stilwater Group
Mobey Forum quarterly meeting Sept 23, 2008. The opportunity for banks and the entire mobile payment ecosystem created by focusing on remote mobile payments.
Webcast Presentation - What's in your (e) Wallet? Transforming payments and t...GRUC
Payments and transactional services present multiple ‘moments of truth’ for demanding clients who are often interacting with us anytime and anywhere. For financial services organizations, the 24/7 nature of the industry and its intense competition have made innovation and optimization of these capabilities critical. Learn about the experiences of IBM clients in transforming their payments and transactional services with IBM Rational DevOps capabilities.
See how banks, brokerages and insurance firms are aligning the life cycles of legacy back offices with the agile sprints of the mobile payments development shops and value-added technology partners.
Presented by:
Bruce Baron, Financial Services Sector Offerings Leader, IBM
Bruce Baron serves as the Offerings Lead for IBM Rational for the Financial Services Sector. Bruce and his team set the strategy, define our offerings and work to drive a collaborative cross-functional team of sales, marketing, enablement and development in assisting clients with solving business issues by bringing to bear all product segments and IBM brands. Prior to IBM Rational Bruce was a Strategy Consultant to Financial Services clients and has years of client experience as an e-business and six-sigma consultant in Financial Services at GE Capital.
Peter Eeles, Financial Services Sector Industry Lead, IBM Rational Worldwide Tiger Team, IBM
Peter Eeles is Industry Lead for the Financial Services Sector in IBM Rational's Worldwide Tiger Team, where he helps organizations improve their software development and delivery capability. This is often in conjunction with an architecture-centric initiative such as SOA or strategic reuse, where Peter has particular in-depth knowledge. Peter comes from a delivery background and was previously Chief Architect of IBM Rational's Worldwide Solution Delivery organization. He is co-author of "The Process of Software Architecting" (2009), "Building J2EE Applications with the Rational Unified Process" (2002), and "Building Business Objects" (1998).
Incremental vs Monumental Decision-MakingIpsos France
The world has changed. And these changes are driving the
need for new ways to identify and react to consumer
insights.
-------------------
Pour répondre de façon agile aux enjeux business de ses clients, Ipsos réinvente l’U&A pour laisser la place à la modularité et à l’incrémentalité décisionnelle en fusionnant les sources de données et de collecte.
Our guide to using applied behavioural economics within financial services to help improve customer outcomes.
Under pressure from the FCA, all financial services organisations are now expected to understand the principles of behavioural economics.
Beyond the compliance requirements, we are helping leading organisations to embed behavioural insights throughout the customer journey, supporting customer decision-making and boosting loyalty.
Traditionally development of digital tools was solely an IT initiative, but today it is a customer-needs driven initiative. Digital experiences are often times the first impression that potential customers have of you, and the first tools they turn to when they have questions or needs throughout their journey.
Best practices for developing digital tools exist, and it is common to partner with an advertising or web development agency for this purpose. However, each market and healthcare brand are unique, necessitating the inclusion of voice of the customer insight to ensure that digital tools are being built around the real (not just assumed) needs and priorities of users. So how can marketing and digital teams engage users in order to develop the digital strategy and deliver the ideal digital experience? In this paper, we present a proven process and research-based tools for obtaining direct user feedback about digital needs, preferences, and priorities.
Customer Experience Improvement: Finding the Right Data Strategysuitecx
Despite trends in Big Data analytics, marketers are still missing a key component to understanding their customers' experiences: ethnographic data to better understand the "why," not just the "what."
From validating to understanding: Why measuring insights strenght is not suff...InSites Consulting
In today’s business reality, decisions cannot be based on random, uncontrollable factors such as luck. The same goes for the assessment of which insights to take on in the innovation funnel. In this fast-moving environment the risk of failure is greater than ever. Figures reported by the Doblin Group show that 96% of all new product introductions and innovations fail to return their cost of capital. The current market space requires brands to validate each step of the entire innovation process, starting with the validation of insights.
Considering the importance of validating these insights for the innovation process, the need for accuracy is more present than ever. Can insight validation through surveys reclaim its position to provide consistent and rich data for decision-making by capturing the complex consumer reality, while at the same time increasing the engagement level?
Week 1 Lecture The Nature of Business ResearchBusiness researc.docxkdennis3
Week 1 Lecture
The Nature of Business Research
Business research covers a wide range of phenomena. For managers, the purpose of research is to provide knowledge regarding the organization, the market, the economy, or another area of uncertainty. A financial manager may ask, “Will the environment for long-term financing be better two years from now?†A personnel manager may ask, “What kind of training is necessary for production employees?†or “What is the reason for the company’s high employee turnover?†A marketing manager may ask, “How can I monitor my retail sales and retail trade activities?†Each of these questions requires information about how the environment, employees, customers, or the economy will respond to executives’ decisions. Research is one of the principal tools for answering these practical questions.
Business research is the application of the scientific method in searching for the truth about business phenomena. These activities include defining business opportunities and problems, generating and evaluating alternative courses of action, and monitoring employee and organizational performance. Business research is more than conducting surveys.6 This process includes idea and theory development, problem definition, searching for and collecting information, analyzing data, and communicating the findings and their implications.
Applied business research is conducted to address a specific business decision for a specific firm or organization. The opening vignette describes a situation in which ESPN used applied research to decide how to best create knowledge of its sports fans and their preferences. Basic business research (sometimes referred to as pure research) is conducted without a specific decision in mind, and it usually does not address the needs of a specific organization.
All research, whether basic or applied, involves the scientific method. The scientific method is the way researchers go about using knowledge and evidence to reach objective conclusions about the real world. The scientific method is the same in social sciences, such as business, as in physical sciences, such as physics. In this case, it is the way we come to understand business phenomena.
A firm can be production-oriented. A production-oriented firm prioritizes the efficiency and effectiveness of production processes in making decisions. Here, research providing input from workers, engineers, finance, and accounting becomes important as the firm seeks to drive costs down. Production-oriented firms are usually very large firms manufacturing products in very large quantities. The third orientation is marketing- oriented, which focuses more on how the firm provides value to customers than on the physical product or production process. With a marketing-oriented organization the majority of research focuses on the customer. Research addressing consumer desires, beliefs, and attitudes becomes essential.
Diagnosing Opportunities: After a.
Wearables are dead, long live wearables! the case for the contextual user e...Guillaume Tourneur
“Wearables are dead, long live wearables!”. The age of the single app experience and the inundation of actionless, fancy charts will dissipate and will ultimately be replaced with life-changing individualized single experiences through the “virtual coach” paradigm. This document’s objective is to identify the challenges consumers and companies are facing and proposing a “Version 1” framework of recommendations to meet or exceed customers’ expectations, enabling profitable long-term relationships for companies. The writing is on the wall. Apple, Google, Facebook are leading the way. Are you?
This article was published on LinkedIN and best experienced reading from the link below:
https://www.linkedin.com/pulse/wearables-dead-long-live-guillaume-tourneur
I recently wrote an article on platform intelligence and have come to the realization that intelligence on the platforms that deliver digital products is not the full complement of capabilities required to thrive through in the digital economy. One could excel at managing the platforms used to deliver digital products, but find it difficult to thrive because they are incapable of navigating disruptions, have products that are out of step with the wishes of the marketplace or a host of other reasons. Should they blame their woes on the platforms, they could swap platforms and be no better for these actions.
There are six basic forces, or pillars, which if managed, will greatly improve the ability to thrive in the digital economy. There are facilitators, or the levers to be pulled to influence the enablers, and together they form an ecosystem that together form the pillars of value.
Clearly information is a primary enabler for all the pillars, as it is the conduit for digital products. Content is the information delivered to consumers in the form of reviews, how to videos, advertising and a host of other information devised to inform and influence the opinions of the intended audience. But having content without a means of monetizing the interactions with the intended audience is not sustainable.
The purpose of this writing is to describe a framework for managing an organization’s ability to excel in pillar intelligence. All of the pillars of value are dependent on being skilled in wielding information. Understanding the specific characteristics of information that serve as catalysts of value help thrive in the digital economy.
Research often spend a considerable amount of time searching for published papers and articles relevant to their interest, dissertation and research work. A recommender engine is a tool, a means to answer the question. “What are the best recommendations for a user?” Using trust in social networks provides a promising approach to make recommendations to other user based on trust propagation in finding research papers or research papers of a friend/research with similar interests. However, current recommendation algorithms are based on user-item rating. A collaborative filtering based research paper recommender system is proposed here with User and Item Based collaborative filtering approach to implement a recommender system for Research Paper.
leewayhertz.com-AI in market research Charting a course from raw data to stra...KristiLBurns
AI in market research involves integrating Machine Learning (ML) algorithms into traditional methods, such as interviews, discussions, and surveys, to enhance the research process.
Intentions de vote pour les élections européennes de 2024 - 7 juin 2024Ipsos France
A 48h du scrutin, Ipsos prend une dernière fois pour Le Monde le pouls de l'électorat avant le vote du 9 juin.
En savoir plus : https://www.ipsos.com/fr-fr/europeennes-2024-hayer-et-glucksmann-au-coude-coude-deux-jours-du-scrutin
Européennes 2024 : Intentions de vote - Mai 2024Ipsos France
Selon le sondage Ipsos réalisé du 5 au 6 juin pour Le Parisien et Radio France, la liste du Rassemblement National menée par Jordan Bardella rassemblerait 32% des intentions de vote, devant la liste Renaissance, LREM, Modem, Horizons et UDI de Valérie Hayer à 15,5% et la liste PS-Place Publique de Raphaël Glucksmann à 13,5%.
En savoir + : https://www.ipsos.com/fr-fr/europeennes-2024-les-dynamiques-3-jours-du-scrutin
Perception et utilité sociale du footballIpsos France
Le Crédit Agricole a confié à Ipsos la réalisation d'un sondage inédit sur l'impact du football et de sa pratique auprès des Français, ainsi que son importance en tant que vecteur de lien social. Des résultats révélateurs de la popularité de ce sport.
En savoir plus : https://www.ipsos.com/fr-fr/le-football-vecteur-de-lien-social-pour-huit-francais-sur-dix
Conseil et vaccination du voyageur en pharmacieIpsos France
Valneva a fait appel à l'expertise d'Ipsos Healthcare pour réaliser une étude sur les comportements et les attentes des Français en matière de santé dans le cadre d'un voyage prévu hors de l'Union Européenne dans les 12 prochains mois. Les résultats révèlent le rôle essentiel des pharmaciens dans la préparation sanitaire des voyages à l'international.
Européennes 2024 : Enquête électorale - Vague 5 - Mai 2024Ipsos France
Pour mieux comprendre les logiques de la décision électorale et dans la perspective des élections européennes de juin 2024, Ipsos, le Cevipof, La Fondation Jean Jaurès, l'Institut Montaigne et le Monde ont mis en place un dispositif d'enquête exceptionnel basé sur un panel de plus de 10 000 personnes : l'Enquête électorale Européennes.
En savoir plus : https://www.ipsos.com/fr-fr/europeennes-2024-le-rassemblement-national-en-tete-une-semaine-du-vote
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Les jeunes et les élections européennes - Mai 2024Ipsos France
À l'approche des élections européennes, Ipsos a réalisé pour Brut. avec Franceinfo une enquête auprès des moins de 30 ans. 1165 jeunes âgés de 18 à 29 ans, constituant un échantillon national représentatif des jeunes âgés de 18 ans à 29 ans, inscrits sur les listes électorales, ont été interrogés.
En savoir plus : https://www.ipsos.com/fr-fr/europeennes-2024-pour-quelles-listes-voteront-les-jeunes
Les Français et les élections européennes - Mai 2024Ipsos France
A vingt jours des élections européennes, Ipsos a mené pour France Télévisions une enquête sur la perception des Français des élections européennes.
En savoir plus : https://www.ipsos.com/fr-fr/europeennes-2024/
Baromètre politique Ipsos-La Tribune Dimanche - Mai 2024Ipsos France
Préoccupations des Français, cotes de popularité de l'exécutif, du gouvernement et des leaders politiques Français, questions d'actualité... Retrouvez ici les derniers résultats de notre sondage d'opinion, le Baromètre Politique Ipsos-La Tribune Dimanche.
En savoir plus: https://www.ipsos.com/fr-fr/barometre-ipsos-la-tribune-dimanche
Ipsos Update - Le best of Ipsos à travers le monde - Mai 2024Ipsos France
Retrouvez chaque mois le meilleur des publications Ipsos à travers le monde sélectionné par notre Knowledge Centre. Découvrez vite notre dernier numéro : études, points de vue, analyses... dans un format synthétique et pratique ! L'essentiel en une page et des liens pour aller plus loin.
En savoir plus : https://www.ipsos.com/fr-fr/ipsos-update-mai-2024
Les élections européennes et les enjeux écologiques, sociaux et économiqu...Ipsos France
Selon l'enquête menée par Ipsos pour le Pacte du pouvoir de vivre, la lutte contre le changement climatique est considérée par les Français comme la priorité n°1 pour l'Union européenne. Ce sentiment est particulièrement répandu chez les moins de 50 ans. Toutefois, malgré cette forte attente, la confiance dans la capacité de l'UE à faire face efficacement à ce problème est faible. Cette enquête explore ces attitudes complexes, examinant la confiance du public dans l'UE sur divers enjeux et les perceptions de la faisabilité des mesures proposées.
En savoir + : https://www.ipsos.com/fr-fr/europeennes-2024/la-lutte-contre-le-rechauffement-climatique-un-enjeu-prioritaire-pour-lunion-europeenne
Européennes 2024 : Intentions de vote - Mai 2024Ipsos France
Selon la nouvelle vague du sondage Ipsos réalisé les 13 et 14 mai pour Le Parisien et Radio France, la liste du Rassemblement National menée par Jordan Bardella rassemblerait 31% des intentions de vote, devant la liste Renaissance, LREM, Modem, Horizons et UDI de Valérie Hayer à 16% et la liste PS-Place Publique de Raphaël Glucksmann à 14,5%.
En savoir plus : https://www.ipsos.com/fr-fr/europeennes-2024/lecart-entre-les-listes-de-raphael-glucksmann-et-de-valerie-hayer-se-resserre
En 12 ans, les Français ont doublé leur temps consacré au sportIpsos France
Ipsos, en partenariat avec la Fédération Française d’Education Physique et de Gymnastique Volontaire (FFEPGV), dévoile son baromètre annuel sur les Français et le sport.. Avec plus de 10 années de recul, ces données permettent de décrypter les évolutions concernant les pratiques sportives des Français : quelles sont leurs motivations, leurs habitudes, la perception qu’ils ont du sport...
Européennes 2024 : Enquête électorale - Vague 4 - Avril 2024Ipsos France
Pour mieux comprendre les logiques de la décision électorale et dans la perspective des élections européennes de juin 2024, Ipsos, le Cevipof, La Fondation Jean Jaurès, l'Institut Montaigne et le Monde ont mis en place un dispositif d'enquête exceptionnel basé sur un panel de plus de 10 000 personnes : l'Enquête électorale Européennes.
En savoir plus : https://www.ipsos.com/fr-fr/europeennes-2024-le-vote-glucksmann-une-dynamique-encore-incertaine
Vaccination : un déficit d’information chez les parents d’enfants et les seniorsIpsos France
Ipsos réalise pour la deuxième année consécutive le baromètre sur la vaccination pour GSK. Un état des lieux des perceptions, connaissances et comportements des Français sur ce sujet a été menée à l'occasion semaine européenne de la vaccination du 22 au 28 avril.
Baromètre de la solidarité Apprentis d'Auteuil - Avril 2024Ipsos France
Alors que s’est ouverte la période de déclaration de revenus et de la fortune immobilière, Apprentis d’Auteuil publie les résultats de la cinquième édition de son baromètre annuel de la solidarité. Cette étude, réalisée par Ipsos, a été conduite auprès d’un échantillon représentatif de la population française ainsi qu’auprès d’un échantillon de Français disposant de « très hauts revenus » (120 000 € ou plus par foyer et par an, moins de 2% des foyers fiscaux).
En savoir plus : https://www.ipsos.com/fr-fr/barometre-de-la-solidarite-pour-quelles-causes-les-francais-projettent-ils-de-donner-en-2024
Baromètre politique Ipsos-La Tribune - Avril 2024Ipsos France
Préoccupations des Français, cotes de popularité de l'exécutif, du gouvernement et des leaders politiques Français, questions d'actualité... Retrouvez ici les derniers résultats de notre sondage d'opinion, le Baromètre Politique Ipsos-La Tribune Dimanche.
En savoir plus: https://www.ipsos.com/fr-fr/barometre-ipsos-la-tribune-dimanche
Ipsos Update - Le best of Ipsos à travers le monde - Avril 2024Ipsos France
Retrouvez chaque mois le meilleur des publications Ipsos à travers le monde sélectionné par notre Knowledge Centre. Découvrez vite notre dernier numéro : études, points de vue, analyses... dans un format synthétique et pratique ! L'essentiel en une page et des liens pour aller plus loin.
En savoir plus : https://www.ipsos.com/fr-fr/ipsos-update-avril-2024
Le regard des Français sur les Jeux Olympiques de 2024Ipsos France
Alors que la cérémonie d’ouverture des Jeux Olympiques de 2024 à Paris se rapproche, l’enquête menée par Ipsos pour La Tribune montre une baisse de l’intérêt porté par les Français pour les Jeux. Si une majorité de Français (53%) se déclarent intéressés, cette proportion est en baisse de 8 points par rapport à octobre 2023. L’intérêt est plus marqué chez les plus jeunes (65% des moins de 35 ans) et chez les hommes (58%).
En savoir plus : https://www.ipsos.com/fr-fr/le-regard-des-francais-sur-les-jeux-olympiques-de-2024
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Les 6 principes qui font ou défont le succès d'une innovation
1. The Six Behavioural Science
Principles that Make or Break
Innovation in Technology, Durables,
Services and Other Non-CPG Markets
Pascal Bourgeat
Director of Behavioural Science, Ipsos Australia
Ed Wolkenmuth
Vantis Founder & Chairman, Ipsos Marketing
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