Leigh Caldwell presented at the Explode-a-Myth event on May 17, 2013, where she argued against the myth that consumers are irrational. As the partner of Irrational Agency in the UK, Caldwell explained that while consumers may not always make perfectly rational decisions, their choices are influenced by psychological and emotional factors that are rational within the context of their lives. She concluded her presentation by thanking the audience and providing her contact information.

1. Leigh Caldwell, Irrational Agency, UK
Explode-a-Myth, 17 May 2013
Consumers are irrational
Leigh Caldwell
Partner, Irrational Agency, UK
Event
Sponsor

2. Leigh Caldwell, Irrational Agency, UK
Explode-a-Myth, 17 May 2013
MYTH:
consumers
are
irra6onal

3. Leigh Caldwell, Irrational Agency, UK
Explode-a-Myth, 17 May 2013
Thank you
Leigh Caldwell
Twitter: @leighblue
www.knowingandmaking.com
www.theirrationalagency.com
Event
Sponsor