SlideShare a Scribd company logo
1 of 1
As you know, landing pages are Marketo-hosted pages that allow you to display content and
track visits. Marketo landing pages give marketers control over page creation and make it easy
to modify text, insert images, and add forms using pre-built templates. While landing pages are
often used for lead generation, they can also be integrated into microsites or campaign hubs.
This can be helpful if you are running campaigns but don't have the resources to update your
website for each campaign.
There are several types of Marketo landing pages, including event registration pages, content
download pages, and contact us or free consultation pages.
Event registration pages are designed specifically for the purpose of registering people for an
event. These landing pages typically include information about the event and a form for
attendees to fill out to register. The form may ask for basic information such as the attendee's
name and contact information, as well as more detailed information depending on the needs of
the event organizer. Marketo event registration pages can also be integrated with email
marketing campaigns to send targeted messages and updates to attendees.
Content download pages are used to offer whitepapers, ebooks, and other types of content for
download. These landing pages typically include information about the content and a form for
users to fill out in order to download the content. The form may ask for contact information such
as the user's name and email address, as well as other details that your business may find
useful. Marketo can be used to track and analyze the performance of these landing pages and
the content marketing campaign as a whole.
Contact us or free consultation landing pages allow users to request more information or
schedule a consultation with a company representative. These landing pages typically include a
form for users to fill out with their contact information and any other relevant details. Marketo
can be used to track and analyze the performance of these landing pages and the overall
marketing campaign.
A Marketo survey landing page is a standalone web page designed to host a survey or poll and
collect data in a consistent and reliable way. It typically includes a clear title, an introduction, the
survey questions and response options, a progress bar, a submit button, and a thank-you
message. Survey landing pages can be created using Marketo's built-in landing page builder or
by integrating with a third-party builder, and can be shared through various channels such as
email, social media, or a link on a website.
Overall, Marketo landing pages are a useful tool for marketers looking to generate leads, offer
content downloads, or facilitate contact with potential customers. By tracking and analyzing the
performance of these landing pages, businesses can improve their marketing efforts and
achieve their goals.

More Related Content

Similar to Leidos ppt.docx

DIGITAL MARKETING PPT.pptx
DIGITAL MARKETING PPT.pptxDIGITAL MARKETING PPT.pptx
DIGITAL MARKETING PPT.pptxparthjain574918
 
digital marketing_careers
 digital marketing_careers digital marketing_careers
digital marketing_careersHop Trieu Sung
 
Best Digital Marketing Courses in Faridabad
Best Digital Marketing Courses in FaridabadBest Digital Marketing Courses in Faridabad
Best Digital Marketing Courses in FaridabadOneTickcdc
 
A Practitioner’s Guide to Web Analytics: Designed for the B-to-B Marketer
A Practitioner’s Guide to Web Analytics: Designed for the B-to-B MarketerA Practitioner’s Guide to Web Analytics: Designed for the B-to-B Marketer
A Practitioner’s Guide to Web Analytics: Designed for the B-to-B Marketerskijumpman
 
Top fifty terminologies in Digital Marketing.
Top fifty terminologies in Digital Marketing.Top fifty terminologies in Digital Marketing.
Top fifty terminologies in Digital Marketing.KannanShaji
 
Digital Marketing.docx
Digital Marketing.docxDigital Marketing.docx
Digital Marketing.docxUsmanShykh2
 
Mastering Affiliate Marketing with Systeme.io: A Strategic Guide.pdf
Mastering Affiliate Marketing with Systeme.io: A Strategic Guide.pdfMastering Affiliate Marketing with Systeme.io: A Strategic Guide.pdf
Mastering Affiliate Marketing with Systeme.io: A Strategic Guide.pdfDaniel
 
ppt.pptxComplete Guide to Build Career in Digital Marketing 2023
ppt.pptxComplete Guide to Build Career in Digital Marketing 2023ppt.pptxComplete Guide to Build Career in Digital Marketing 2023
ppt.pptxComplete Guide to Build Career in Digital Marketing 2023OneTickcdc
 
Digital dealer9 socialmediaroi-v1
Digital dealer9 socialmediaroi-v1Digital dealer9 socialmediaroi-v1
Digital dealer9 socialmediaroi-v1Ralph Paglia
 
What Is Digital Marketing Importance And Benefits of Digital Marketing
What Is Digital Marketing Importance And Benefits of Digital MarketingWhat Is Digital Marketing Importance And Benefits of Digital Marketing
What Is Digital Marketing Importance And Benefits of Digital Marketingswapnilndmitteamh
 
What Is Digital Marketing Importance And Benefits of Digital Marketing
What Is Digital Marketing Importance And Benefits of Digital MarketingWhat Is Digital Marketing Importance And Benefits of Digital Marketing
What Is Digital Marketing Importance And Benefits of Digital Marketingswapnilndmitteamh
 
Elevate Your Brand Visibility: Partner with the Best Search Engine Optimizati...
Elevate Your Brand Visibility: Partner with the Best Search Engine Optimizati...Elevate Your Brand Visibility: Partner with the Best Search Engine Optimizati...
Elevate Your Brand Visibility: Partner with the Best Search Engine Optimizati...swapnilndmitteamh
 
KEY METRICS FOR SUCCESS IN MEASURING IMPACT OF DIGITAL BRANDING IN UAE
KEY METRICS FOR SUCCESS IN MEASURING IMPACT OF DIGITAL BRANDING IN UAEKEY METRICS FOR SUCCESS IN MEASURING IMPACT OF DIGITAL BRANDING IN UAE
KEY METRICS FOR SUCCESS IN MEASURING IMPACT OF DIGITAL BRANDING IN UAEasiyahanif9977
 
Seo presentation
Seo presentationSeo presentation
Seo presentationParth Patel
 

Similar to Leidos ppt.docx (20)

DIGITAL MARKETING PPT.pptx
DIGITAL MARKETING PPT.pptxDIGITAL MARKETING PPT.pptx
DIGITAL MARKETING PPT.pptx
 
digital marketing_careers
 digital marketing_careers digital marketing_careers
digital marketing_careers
 
Best Digital Marketing Courses in Faridabad
Best Digital Marketing Courses in FaridabadBest Digital Marketing Courses in Faridabad
Best Digital Marketing Courses in Faridabad
 
A Practitioner’s Guide to Web Analytics: Designed for the B-to-B Marketer
A Practitioner’s Guide to Web Analytics: Designed for the B-to-B MarketerA Practitioner’s Guide to Web Analytics: Designed for the B-to-B Marketer
A Practitioner’s Guide to Web Analytics: Designed for the B-to-B Marketer
 
Top fifty terminologies in Digital Marketing.
Top fifty terminologies in Digital Marketing.Top fifty terminologies in Digital Marketing.
Top fifty terminologies in Digital Marketing.
 
DWM SOFT WAER HOUSE
DWM SOFT WAER HOUSEDWM SOFT WAER HOUSE
DWM SOFT WAER HOUSE
 
Digital Marketing.docx
Digital Marketing.docxDigital Marketing.docx
Digital Marketing.docx
 
Internet marketing
Internet marketingInternet marketing
Internet marketing
 
Mastering Affiliate Marketing with Systeme.io: A Strategic Guide.pdf
Mastering Affiliate Marketing with Systeme.io: A Strategic Guide.pdfMastering Affiliate Marketing with Systeme.io: A Strategic Guide.pdf
Mastering Affiliate Marketing with Systeme.io: A Strategic Guide.pdf
 
ppt.pptxComplete Guide to Build Career in Digital Marketing 2023
ppt.pptxComplete Guide to Build Career in Digital Marketing 2023ppt.pptxComplete Guide to Build Career in Digital Marketing 2023
ppt.pptxComplete Guide to Build Career in Digital Marketing 2023
 
Digital dealer9 socialmediaroi-v1
Digital dealer9 socialmediaroi-v1Digital dealer9 socialmediaroi-v1
Digital dealer9 socialmediaroi-v1
 
Digital dealer9 socialmediaroi-v1
Digital dealer9 socialmediaroi-v1Digital dealer9 socialmediaroi-v1
Digital dealer9 socialmediaroi-v1
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
 
What Is Digital Marketing Importance And Benefits of Digital Marketing
What Is Digital Marketing Importance And Benefits of Digital MarketingWhat Is Digital Marketing Importance And Benefits of Digital Marketing
What Is Digital Marketing Importance And Benefits of Digital Marketing
 
What Is Digital Marketing Importance And Benefits of Digital Marketing
What Is Digital Marketing Importance And Benefits of Digital MarketingWhat Is Digital Marketing Importance And Benefits of Digital Marketing
What Is Digital Marketing Importance And Benefits of Digital Marketing
 
Elevate Your Brand Visibility: Partner with the Best Search Engine Optimizati...
Elevate Your Brand Visibility: Partner with the Best Search Engine Optimizati...Elevate Your Brand Visibility: Partner with the Best Search Engine Optimizati...
Elevate Your Brand Visibility: Partner with the Best Search Engine Optimizati...
 
KEY METRICS FOR SUCCESS IN MEASURING IMPACT OF DIGITAL BRANDING IN UAE
KEY METRICS FOR SUCCESS IN MEASURING IMPACT OF DIGITAL BRANDING IN UAEKEY METRICS FOR SUCCESS IN MEASURING IMPACT OF DIGITAL BRANDING IN UAE
KEY METRICS FOR SUCCESS IN MEASURING IMPACT OF DIGITAL BRANDING IN UAE
 
Digital marketing.docx
Digital marketing.docxDigital marketing.docx
Digital marketing.docx
 
Digital marketing.docx
Digital marketing.docxDigital marketing.docx
Digital marketing.docx
 
Seo presentation
Seo presentationSeo presentation
Seo presentation
 

Recently uploaded

The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxChelsiaD
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxabhishekshetti14
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 

Recently uploaded (20)

The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptx
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 

Leidos ppt.docx

  • 1. As you know, landing pages are Marketo-hosted pages that allow you to display content and track visits. Marketo landing pages give marketers control over page creation and make it easy to modify text, insert images, and add forms using pre-built templates. While landing pages are often used for lead generation, they can also be integrated into microsites or campaign hubs. This can be helpful if you are running campaigns but don't have the resources to update your website for each campaign. There are several types of Marketo landing pages, including event registration pages, content download pages, and contact us or free consultation pages. Event registration pages are designed specifically for the purpose of registering people for an event. These landing pages typically include information about the event and a form for attendees to fill out to register. The form may ask for basic information such as the attendee's name and contact information, as well as more detailed information depending on the needs of the event organizer. Marketo event registration pages can also be integrated with email marketing campaigns to send targeted messages and updates to attendees. Content download pages are used to offer whitepapers, ebooks, and other types of content for download. These landing pages typically include information about the content and a form for users to fill out in order to download the content. The form may ask for contact information such as the user's name and email address, as well as other details that your business may find useful. Marketo can be used to track and analyze the performance of these landing pages and the content marketing campaign as a whole. Contact us or free consultation landing pages allow users to request more information or schedule a consultation with a company representative. These landing pages typically include a form for users to fill out with their contact information and any other relevant details. Marketo can be used to track and analyze the performance of these landing pages and the overall marketing campaign. A Marketo survey landing page is a standalone web page designed to host a survey or poll and collect data in a consistent and reliable way. It typically includes a clear title, an introduction, the survey questions and response options, a progress bar, a submit button, and a thank-you message. Survey landing pages can be created using Marketo's built-in landing page builder or by integrating with a third-party builder, and can be shared through various channels such as email, social media, or a link on a website. Overall, Marketo landing pages are a useful tool for marketers looking to generate leads, offer content downloads, or facilitate contact with potential customers. By tracking and analyzing the performance of these landing pages, businesses can improve their marketing efforts and achieve their goals.