The document discusses what makes a legend in photography. It describes how the Leica camera started as a simple portable camera created by one worker that changed photography. Famous photographers like Henri Cartier-Bresson, Robert Capa, Dorothea Lange, and others used the Leica camera to capture candid moments and struggles that added chapters to the story of photography. The Leica name continues to inspire greatness in photographers by allowing them to become legendary storytellers through images.

2. What makes a Legend ?

3. A list of achievements?
A sense of nostalgia?
Or is just about having a good story ?

4. The humble tale begins with the dream of a single
worker to create a simple camera that would change
the world of photography forever.

5. Small, portable, and mighty, word of this new camera
spread fast, not by tongue, but through the eyes of
visionaries...

6. sharing our most candid moments,
Henri Cartier-Bresson

7. and our most grueling,
Robert Capa

8. our quiet struggles,
Dorothea Lange

9. our moments most surreal,
Manuel Alvarez Bravo

10. and most bizarre,
Diane Arbus

11. and even our most hopeful.
Alfred Eisenstaedt

12. Each image adding a chapter to the story. Each
chapter teaching us more about ourselves and the
world around us.

13. Finally, it’s name inspires and continues to
inspire others to greatness, past, present, and
definitely the future.

14. Leica is the camera of storytellers. It is for
photographers whose ambitions go beyond
making simple impressions, and strive to
become legendary.
Become Legend