Mr. McCarthy wants to advertise McCarthy & Nettles' legal services through billboards and web pages linked to legal product companies. The legal memorandum discusses the permissible and impermissible forms of legal advertising under the New Jersey Rules of Professional Conduct. It notes that advertisements cannot make false or misleading statements about a lawyer's services. Specifically, terms like "Best Lawyer" are inherently comparative and misleading to consumers. The rules also allow lawyers to advertise through various media as long as the ads are predominantly informational and do not use attention-getting techniques lacking relevance to selecting an attorney.