Presentation and workshop at LEF 2015 in Gelsenkirchen about branding a LEO club.

1. BRANDING
3.8.2015 – 10 - 12 – Othmar Fetz

2. #LEF2015

3. Topic
Gain Superpower by
Branding Your LEO Club
My story of understanding LEO
and how to make things better…

4. The Next 120“
The LEO Book 35“
Break 5“
LEO Brand 20“
USP 20“
Tools 20“
The superpower network 5“
QA 15“

5. ME
Othmar Fetz

6. Othmar Fetz, AUT
Designer • Photographer • LEO
@fetz

7. MY LEO LIFE
2008 – 2015

8. 15 members – 12 activities – 8.500€
LEO Club Wels

10. Wels
Upper Austria

11. Ovilava – 70 a.d.

18. PROBLEM
No new members, Not enough attendees at activities
No good connection to sponsoring Lions Club,
No real understanding what LEOs have to do…

19. What’s the secret
of other LEO clubs?
?

31. z

32. I want to get to know more about LEOs…

33. I want to give something back to community…

34. It should touch a lot of people’s hearts…

35. 100 years of LIONS / 60 years of LEO in 2017…

36. » Yeah! Let me create ab book! «

37. » But: LIONS don’t read! «

38. » But: LIONS don’t read! «
» I am not a writer! «

39. Design + Photography + Vision

40. A photo-book about being a LEO
that’s the concept!

41. But where should I go to?

43. ~60 requests

45. How will I do that?
• 3-4 week long trips
• Trying to attend activities
• Stay like 3 days with each club
• Write about it on social media

46. www.theleobook.info

48. Italy

49. Massafra

53. The Miracle Worker

58. Catania

61. Naples

65. Wels
1. LEO Mitte Distrikts Treffen

68. Denmark

70. Esbjerg

75. Aarhus

81. Lolland-Falster

90. Istanbul

97. India, Nepal
Sri Lanka

98. Delhi

101. Kathmandu

107. Chennai

119. Sri Lanka

123. Mumbai

126. Portugal

145. ANALYTICS
Some thoughts on the brand LEO
STEP 1

155. The LEO Brand
160.000+ LEO members in
around 106 countries.

157. Fair for Volunteering – Linz, Austria

158. Activity
Discuss the recent branding
of your club. How do you
represent your club to which
audience?
5“

160. USP
Spiderman, Catwomen or Ninja Turtles?
STEP 2

162. What is an USP?
Real or perceived benefit of
a good or service that
differentiates it from the
competing brands and gives
its buyer a logical reason to
prefer it over other brands.

163. ?
What does our clubs make
unique? Culture? Members?
Activities? Lions?

164. Why should we have an USP?
Easier to get new members

165. Use a motto!
» We put a smile on
children faces «

169. Activity
Discuss what makes your club
unique and what could be
your superpower.
5“

171. TOOLS
Choosing the right weapons for success
STEP 3

172. facebook-page

173. Mind!
People talk to humans,
not to brands

174. facebook-lists

175. facebook-lists

176. facebook-requests

177. 9 months later…

178. FAIL

179. twitter

180. youtube

181. e-leoclubhouse –
http://e-leoclubhouse.org/

182. self-hosted websites

183. Show yourself!

185. flyer

187. Activity
Discuss the right tools and how
you should use them to show
your superpower to the
audience
5“

189. C U THERE
A Network for Sharing Superpower

195. SUMMARY
This is the end…
fin

196. Summary
Stand out!

197. QA
Ask what ever you want to know!