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LEASHME REVENUE & COST FINANCIAL MODEL
Revenue and cost model
                                                              FY1           FY2           FY3            FY4            FY5
# Units                                                    50,000        250,000       750,000      2,000,000      5,000,000
growth                                                                     400%          200%           167%           150%
#units per day (250 working days)        250                200.00      1,000.00      3,000.00       8,000.00      20,000.00
Unit Price                                                      25            25            25             25             25
Revenues                                                 1,250,000     6,250,000    18,750,000     50,000,000    125,000,000
Cost of tag per unit (3 tags @$2 each)                         6.0           5.4           4.9            4.4            3.9
3rd party Web Retail margin              30%             375,000.0   1,875,000.0   5,625,000.0   15,000,000.0   37,500,000.0
Transaction fees (CC processing,etc)      3%                37,500       187,500       562,500      1,500,000      3,750,000
COGS                                                       712,500     3,412,500     9,832,500     25,248,000     60,933,000
Gross profit margin                                           57%           55%           52%            50%            49%

SG&A
                                                              FY1           FY2           FY3            FY4            FY5
# empolyees                                                     1             5             7             15             20
average cost of FTE                      3% (increase)    150,000       154,500       159,135        163,909        168,826
# support employees (offshore)                                  1             3             3              4              6
average cost of FTE                      5% (increase)     50,000        52,500        55,125         57,881         60,775
Cost of labor                                             200,000       930,000     1,279,320      2,690,161      3,741,178
Rent                                     2% (increase)     50,000        51,000        52,020         53,060         54,122
marketing (start up)                                      250,000       500,000
cont. marketing & sales (% revenues)     15%              187,500       937,500     2,812,500      7,500,000     18,750,000
R&D                                                       100,000       500,000     1,000,000      1,500,000      2,000,000
IT spending (AWS)                                          20,000        80,000       160,000        266,667        400,000
Legal & Admin set up                                       15,000
Partnership Expenses (App stores etc.)                     15,000
TOT SG&A                                                  837,500     2,998,500     5,303,840     12,009,888     24,945,300
SG&A % of Sales                                              67%           48%           28%            24%            20%
Leash me financial slides v2
Leash me financial slides v2
Leash me financial slides v2

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Leash me financial slides v2

  • 1. LEASHME REVENUE & COST FINANCIAL MODEL Revenue and cost model FY1 FY2 FY3 FY4 FY5 # Units 50,000 250,000 750,000 2,000,000 5,000,000 growth 400% 200% 167% 150% #units per day (250 working days) 250 200.00 1,000.00 3,000.00 8,000.00 20,000.00 Unit Price 25 25 25 25 25 Revenues 1,250,000 6,250,000 18,750,000 50,000,000 125,000,000 Cost of tag per unit (3 tags @$2 each) 6.0 5.4 4.9 4.4 3.9 3rd party Web Retail margin 30% 375,000.0 1,875,000.0 5,625,000.0 15,000,000.0 37,500,000.0 Transaction fees (CC processing,etc) 3% 37,500 187,500 562,500 1,500,000 3,750,000 COGS 712,500 3,412,500 9,832,500 25,248,000 60,933,000 Gross profit margin 57% 55% 52% 50% 49% SG&A FY1 FY2 FY3 FY4 FY5 # empolyees 1 5 7 15 20 average cost of FTE 3% (increase) 150,000 154,500 159,135 163,909 168,826 # support employees (offshore) 1 3 3 4 6 average cost of FTE 5% (increase) 50,000 52,500 55,125 57,881 60,775 Cost of labor 200,000 930,000 1,279,320 2,690,161 3,741,178 Rent 2% (increase) 50,000 51,000 52,020 53,060 54,122 marketing (start up) 250,000 500,000 cont. marketing & sales (% revenues) 15% 187,500 937,500 2,812,500 7,500,000 18,750,000 R&D 100,000 500,000 1,000,000 1,500,000 2,000,000 IT spending (AWS) 20,000 80,000 160,000 266,667 400,000 Legal & Admin set up 15,000 Partnership Expenses (App stores etc.) 15,000 TOT SG&A 837,500 2,998,500 5,303,840 12,009,888 24,945,300 SG&A % of Sales 67% 48% 28% 24% 20%