I was invited to the Sydney UI/UX meetup hosted at SafetyCulture to talk about designing for disruptive startups. I talked about what defines a startup, the cyclical nature of learning and unlearning, and finally how we approached this at Spaceship.
The document outlines Benjamin Farahmand's design process, beginning with his background and education. It then discusses the steps in his process: researching user needs, synthesizing research, prototyping ideas, testing prototypes, and iterating based on feedback. Specific examples are provided of applying this process to problems like improving science education and increasing intrinsic motivation. The document concludes by posing a hypothetical design scenario and asking how one would approach defining the problem, researching it, prototyping solutions, and testing those prototypes.
Nationale Groeimasterclass 2015 een terugblik #ngmc2015 #ngm15Erno Hannink
Een terugblik met foto's en quotes van de Nationale Groeimasterclass 2015 - 27 okt 2015 de 2e nationale groeimasterclass te Hilversum. Met Verne Harnish @thegrowthguy, Greg Crabtree en Paul Hughes als keynotes.
Presentaties van Pieter Zwart (Coolblue), Heleen van Oord (DQNA), Jitse Groen (Thuisbezorgd), Harald Swinkels (NLE), Han de Groot (Metrixlab) en Philip Walkate.
Fundraising for Startups (500 Startups Batch 5)Paul Singh
This document discusses the rise of angel investors and what it means for startups fundraising. It provides tips for startups on how to effectively use AngelList to fundraise, including pitching the problem, leveraging traction, being confident but not arrogant, targeting early investors, emphasizing visual elements over text, and treating investors as potential customers rather than banks. The document emphasizes that fundraising is a process and that the internet has undermined gatekeepers by providing more equal access to information.
Creative thinking involves seeing things in a new way and generating new knowledge beyond accepted ideas. It requires synthesizing, imagining, and elaborating - which include summarizing information, hypothesizing relationships, expressing ideas fluently, visualizing images, and adding personal meaning by relating ideas to experiences or different perspectives. Creative thinking helps students develop new combinations of ideas that lead to creative outputs.
As a society, we're in the age of transformation, yet we're applying old metaphors and running our transformations like software projects. Let's start to consider transformational change as a series of social movements.
The document discusses the Lean Startup methodology which involves building a minimum viable product, measuring how customers respond, and learning from that feedback to iteratively improve the product. It provides examples of how companies like Dropbox and Airbnb successfully used the Lean Startup approach to build global brands from humble beginnings. The Lean Startup approach teaches that startup success can be engineered by following this build-measure-learn process.
The document outlines Benjamin Farahmand's design process, beginning with his background and education. It then discusses the steps in his process: researching user needs, synthesizing research, prototyping ideas, testing prototypes, and iterating based on feedback. Specific examples are provided of applying this process to problems like improving science education and increasing intrinsic motivation. The document concludes by posing a hypothetical design scenario and asking how one would approach defining the problem, researching it, prototyping solutions, and testing those prototypes.
Nationale Groeimasterclass 2015 een terugblik #ngmc2015 #ngm15Erno Hannink
Een terugblik met foto's en quotes van de Nationale Groeimasterclass 2015 - 27 okt 2015 de 2e nationale groeimasterclass te Hilversum. Met Verne Harnish @thegrowthguy, Greg Crabtree en Paul Hughes als keynotes.
Presentaties van Pieter Zwart (Coolblue), Heleen van Oord (DQNA), Jitse Groen (Thuisbezorgd), Harald Swinkels (NLE), Han de Groot (Metrixlab) en Philip Walkate.
Fundraising for Startups (500 Startups Batch 5)Paul Singh
This document discusses the rise of angel investors and what it means for startups fundraising. It provides tips for startups on how to effectively use AngelList to fundraise, including pitching the problem, leveraging traction, being confident but not arrogant, targeting early investors, emphasizing visual elements over text, and treating investors as potential customers rather than banks. The document emphasizes that fundraising is a process and that the internet has undermined gatekeepers by providing more equal access to information.
Creative thinking involves seeing things in a new way and generating new knowledge beyond accepted ideas. It requires synthesizing, imagining, and elaborating - which include summarizing information, hypothesizing relationships, expressing ideas fluently, visualizing images, and adding personal meaning by relating ideas to experiences or different perspectives. Creative thinking helps students develop new combinations of ideas that lead to creative outputs.
As a society, we're in the age of transformation, yet we're applying old metaphors and running our transformations like software projects. Let's start to consider transformational change as a series of social movements.
The document discusses the Lean Startup methodology which involves building a minimum viable product, measuring how customers respond, and learning from that feedback to iteratively improve the product. It provides examples of how companies like Dropbox and Airbnb successfully used the Lean Startup approach to build global brands from humble beginnings. The Lean Startup approach teaches that startup success can be engineered by following this build-measure-learn process.
925 Design - Time of experimentation has begun925design
This presentation goes through the central findings of our "Creative organisational culture"-research project and presents suggestions on how to boost everyday creativity.
Entrepreneurship involves starting a business to offer a product, process, or service. It requires perseverance as entrepreneurs will face challenges gaining support from corporations, investors, and institutions. Critical factors for startup success include having a strong idea, leader, team, capital, plan, execution, timing, crisis response, marketing, and ability to achieve growth. Entrepreneurs must be innovative, looking for patterns and progress while embracing creative processes and paradoxical thinking. Living as an entrepreneur means making choices that lead to happiness rather than just practicality.
Time of experimentation has begun - a 925 Design StudyPekka Pohjakallio
The document discusses building a culture of creativity and experimentation in organizations. It provides the following key points:
1) A study of over 1000 people found that while most see themselves as creative, ideas often don't progress beyond the initial idea stage. The central issue is how to enable ideas to be implemented.
2) The solution proposed is a culture of experimentation where ideas can be quickly tested through small experiments rather than getting bogged down in evaluating ideas.
3) A model called "20 model" is presented for rapidly testing ideas through experiments of increasing scale, from 20 seconds to present an idea to 20 weeks of continued experimentation if initial tests are successful. This allows ideas to be tested through
The document provides tips for first-time startup founders covering several important areas to consider when starting a new company. It recommends focusing on choosing good co-founders with integrity, thoroughly researching ideas by talking to potential customers and competitors, keeping teams small and lean, constantly improving execution through minimalism and customer feedback, carefully planning finances and legal aspects, and maintaining a balanced lifestyle without excessive stress or long work hours. Overall, the tips emphasize the importance of preparation, collaboration, continual learning and improvement when launching a new startup.
The document proposes a panel for SXSW Interactive 2014 about "transformational moments" or "pivots" that change the creative process and idea making. The panelists, Glenn Griffin and Deborah Morrison, believe these moments are ripe for study. They plan to collect stories from creative professionals about pivotal moments when their ideas changed course, taking risks and adapting. The goals are to discover insights about how the creative process works and can be optimized. Questions will focus on understanding the catalysts for change and how new directions survive challenges.
How Innovative Are You: Psychological Tests and ExperimentsLydia Lim 林映均
The document discusses psychological experiments that show how the human mind limits innovative and creative abilities through cognitive biases like functional fixedness. It provides examples of tests, such as candle, dot and glass problems, to illustrate how preconceived notions prevent people from thinking "outside the box." The document also describes ways to overcome barriers to innovation, such as workshops by Timeo Performance that help companies and individuals cultivate environments for innovative thinking.
Final cycles overview jan 2019 with toolkitBryan Cassady
Scaling up is hard and deadly if done wrong. We would like to help you get it right.
This presentation introduces the ABCs method of innovation and provides toolkits you could use to grow fast while reducing riks
Details
A study by Startup Genome analyzed the results of 3,200 start-ups, they found that of the majority of start-ups failed. That shouldn’t come as a surprise to anyone. What is more important is they found, 70% failed because of premature or faulty scaling.
In this workshop, you learn about the ABCs method. The ABCs method is a system-based approach to growing your business. It has been proven to build ideas up to 6x faster while reducing risks 30-80%.
How to find your traction channel talk
Traction co-author Justin Mares will cover how you can find your traction channel, tests to run to figure out which traction channels make sense for your business, and touch on each of the 19 different channels you can use to acquire customers.
James C. "Jim" Collins, III (born 1958, Boulder, Colorado) is an American business consultant, author, and lecturer on the subject of company sustainability and growth.
Jim Collins frequently contributes to Harvard Business Review, Business Week, Fortune and other magazines, journals, etc.
The document summarizes James Collins' book "Good to Great". It discusses key findings from Collins' research comparing companies that became great performers to good companies. Some of the main points are:
- Good to great companies are led by Level 5 leaders who are humble and driven to see the company succeed over themselves.
- These leaders focus first on getting the right people on the team before deciding on strategy or goals.
- Companies need to confront brutal facts about their situation while maintaining faith that they can improve.
- Great companies develop a "Hedgehog Concept" of focusing on one thing they can be the best at.
- A culture of discipline is important, with disciplined people,
AltConf - Products need a vision, not just featuresGregory Raiz
Products are filled with features and there's more on the way. Product and technology teams should understand the vision of the product, both the aspirational vision and the customer WHY.
Startups and Smalltak - Presented at Smalltalks2014 Córdoba, Argentinasebastian sastre
Here are the slides of the talk I gave at Smalltalks2014 in November 2014, in Córdoba, Argentina.
It covers the basics of why startups matter and what they actually are. Then show some opportunities and challenges about them and for Smalltalk in particular. It closes with some questions and suggestions on how to raise the value of the community, hopefully resulting in increasing the chances to see more profitable portfolios.
Isolation can be a good thing when properly defined and utilized. Specifically:
1. Isolation allows for complete and utter focus on specific, clearly defined goals and intentions.
2. The document provides tips for using isolation to increase one's value and net worth through vision, planning, building relationships, and asking effective questions.
3. Isolation of the key people, companies, and introductions one needs allows individuals to efficiently advance their goals through strategic networking.
CHAPTER7 slides-Havrylyshyn-MGMT411- fall of 2023-a copy 2.pptxQuinnCoughlin1
This document contains slides from a lecture on innovation. It discusses key concepts around innovation including the four "I"s of idea, invention, innovation, and imitation. It also covers the importance of innovation in a globalized world. Additionally, it examines life cycles of industries and the spectrum of incremental versus radical innovation. The slides provide an overview of these innovation topics from the textbook "Strategic Management" for the lecture.
6 signs your company has damaged culture and you need to fix them immediately Amandeep Singh
Every company strives for a great, positive and nurturing culture but only a few organizations actually achieve it. It's not possible to have a company without culture but if you don't design it, it will be haphazard
If you see these red-flag issues in your organization, it's not too late to fix them. Looking for solutions together will start you on the road to the company where employees will love to work
The document outlines 6 signs that a company has a damaged culture: 1) top-down management where input is not heard, 2) employees working alone without collaboration, 3) hiding problems and not embracing continuous improvement, 4) focusing on blame rather than solutions, 5) hoarding information to avoid being replaced, and 6) applauding the status quo rather than embracing new ideas. It advises that if these issues are seen, the culture can still be fixed by looking for solutions together and nurturing a supportive environment where employees want to work.
1. The document discusses disruptions and opportunities for innovation facing Catalan companies in 2020. It analyzes trends like globalization, digitalization, and changing consumer demands.
2. Companies say innovation is about more than just digitization - it requires a global mindset, connecting ideas from different sectors and countries, and innovating in areas like commercialization.
3. Internationalization requires flexibility and learning from other cultures beyond just selling abroad. Building connections and understanding other markets is key to having impact.
This document provides an overview of non-technical roles in the tech industry. It begins by noting that tech companies employ 3 times as many non-technical workers as technical workers. It then lists and describes common non-technical roles including business operations, human resources, corporate development, research, product management, project management, operations, marketing, sales, business development, customer service, and finance/accounting. For each role, it provides an example project, typical daily responsibilities, common roles within that function, and the types of skills and experience sought for those roles. It concludes by noting that many people transition between different non-technical roles over their careers in tech.
This document discusses principles of lean startup and innovation from sources like Eric Ries, Clayton Christensen, and others. It presents ideas that challenge traditional approaches like staying close to customers, building products for everyone, and avoiding disruption. It advocates building minimum viable products to validate ideas quickly, focusing on autonomy for teams to disrupt from outside, and repeating short product cycles often for learning. The overall message is that true innovation requires challenging assumptions and traditional ways of developing products.
Unscripted -improv leadership workshop for all summit 2020--final finalKam Kazemi
The document discusses how improvisation techniques can improve innovation and leadership. It advocates adopting a "Yes, And" approach to turn individual ideas into shared ideas that everyone contributes to. This helps build engagement, psychological safety and shared ownership that drives more creative outcomes. The document provides exercises for groups to practice improvisation and building on each other's ideas. It argues that "Yes, And" can benefit various functions from marketing to conflict resolution and cultivate an innovative culture where all people and ideas are valued.
How we think about branding at Jellypepper, including:
- Why branding is harder for startups... disruptive startups especially
- What makes a good brand
- The intersection of brand + culture
- What you can do as a startup to start creating a brilliant brand
(without investing a heap of cash)
925 Design - Time of experimentation has begun925design
This presentation goes through the central findings of our "Creative organisational culture"-research project and presents suggestions on how to boost everyday creativity.
Entrepreneurship involves starting a business to offer a product, process, or service. It requires perseverance as entrepreneurs will face challenges gaining support from corporations, investors, and institutions. Critical factors for startup success include having a strong idea, leader, team, capital, plan, execution, timing, crisis response, marketing, and ability to achieve growth. Entrepreneurs must be innovative, looking for patterns and progress while embracing creative processes and paradoxical thinking. Living as an entrepreneur means making choices that lead to happiness rather than just practicality.
Time of experimentation has begun - a 925 Design StudyPekka Pohjakallio
The document discusses building a culture of creativity and experimentation in organizations. It provides the following key points:
1) A study of over 1000 people found that while most see themselves as creative, ideas often don't progress beyond the initial idea stage. The central issue is how to enable ideas to be implemented.
2) The solution proposed is a culture of experimentation where ideas can be quickly tested through small experiments rather than getting bogged down in evaluating ideas.
3) A model called "20 model" is presented for rapidly testing ideas through experiments of increasing scale, from 20 seconds to present an idea to 20 weeks of continued experimentation if initial tests are successful. This allows ideas to be tested through
The document provides tips for first-time startup founders covering several important areas to consider when starting a new company. It recommends focusing on choosing good co-founders with integrity, thoroughly researching ideas by talking to potential customers and competitors, keeping teams small and lean, constantly improving execution through minimalism and customer feedback, carefully planning finances and legal aspects, and maintaining a balanced lifestyle without excessive stress or long work hours. Overall, the tips emphasize the importance of preparation, collaboration, continual learning and improvement when launching a new startup.
The document proposes a panel for SXSW Interactive 2014 about "transformational moments" or "pivots" that change the creative process and idea making. The panelists, Glenn Griffin and Deborah Morrison, believe these moments are ripe for study. They plan to collect stories from creative professionals about pivotal moments when their ideas changed course, taking risks and adapting. The goals are to discover insights about how the creative process works and can be optimized. Questions will focus on understanding the catalysts for change and how new directions survive challenges.
How Innovative Are You: Psychological Tests and ExperimentsLydia Lim 林映均
The document discusses psychological experiments that show how the human mind limits innovative and creative abilities through cognitive biases like functional fixedness. It provides examples of tests, such as candle, dot and glass problems, to illustrate how preconceived notions prevent people from thinking "outside the box." The document also describes ways to overcome barriers to innovation, such as workshops by Timeo Performance that help companies and individuals cultivate environments for innovative thinking.
Final cycles overview jan 2019 with toolkitBryan Cassady
Scaling up is hard and deadly if done wrong. We would like to help you get it right.
This presentation introduces the ABCs method of innovation and provides toolkits you could use to grow fast while reducing riks
Details
A study by Startup Genome analyzed the results of 3,200 start-ups, they found that of the majority of start-ups failed. That shouldn’t come as a surprise to anyone. What is more important is they found, 70% failed because of premature or faulty scaling.
In this workshop, you learn about the ABCs method. The ABCs method is a system-based approach to growing your business. It has been proven to build ideas up to 6x faster while reducing risks 30-80%.
How to find your traction channel talk
Traction co-author Justin Mares will cover how you can find your traction channel, tests to run to figure out which traction channels make sense for your business, and touch on each of the 19 different channels you can use to acquire customers.
James C. "Jim" Collins, III (born 1958, Boulder, Colorado) is an American business consultant, author, and lecturer on the subject of company sustainability and growth.
Jim Collins frequently contributes to Harvard Business Review, Business Week, Fortune and other magazines, journals, etc.
The document summarizes James Collins' book "Good to Great". It discusses key findings from Collins' research comparing companies that became great performers to good companies. Some of the main points are:
- Good to great companies are led by Level 5 leaders who are humble and driven to see the company succeed over themselves.
- These leaders focus first on getting the right people on the team before deciding on strategy or goals.
- Companies need to confront brutal facts about their situation while maintaining faith that they can improve.
- Great companies develop a "Hedgehog Concept" of focusing on one thing they can be the best at.
- A culture of discipline is important, with disciplined people,
AltConf - Products need a vision, not just featuresGregory Raiz
Products are filled with features and there's more on the way. Product and technology teams should understand the vision of the product, both the aspirational vision and the customer WHY.
Startups and Smalltak - Presented at Smalltalks2014 Córdoba, Argentinasebastian sastre
Here are the slides of the talk I gave at Smalltalks2014 in November 2014, in Córdoba, Argentina.
It covers the basics of why startups matter and what they actually are. Then show some opportunities and challenges about them and for Smalltalk in particular. It closes with some questions and suggestions on how to raise the value of the community, hopefully resulting in increasing the chances to see more profitable portfolios.
Isolation can be a good thing when properly defined and utilized. Specifically:
1. Isolation allows for complete and utter focus on specific, clearly defined goals and intentions.
2. The document provides tips for using isolation to increase one's value and net worth through vision, planning, building relationships, and asking effective questions.
3. Isolation of the key people, companies, and introductions one needs allows individuals to efficiently advance their goals through strategic networking.
CHAPTER7 slides-Havrylyshyn-MGMT411- fall of 2023-a copy 2.pptxQuinnCoughlin1
This document contains slides from a lecture on innovation. It discusses key concepts around innovation including the four "I"s of idea, invention, innovation, and imitation. It also covers the importance of innovation in a globalized world. Additionally, it examines life cycles of industries and the spectrum of incremental versus radical innovation. The slides provide an overview of these innovation topics from the textbook "Strategic Management" for the lecture.
6 signs your company has damaged culture and you need to fix them immediately Amandeep Singh
Every company strives for a great, positive and nurturing culture but only a few organizations actually achieve it. It's not possible to have a company without culture but if you don't design it, it will be haphazard
If you see these red-flag issues in your organization, it's not too late to fix them. Looking for solutions together will start you on the road to the company where employees will love to work
The document outlines 6 signs that a company has a damaged culture: 1) top-down management where input is not heard, 2) employees working alone without collaboration, 3) hiding problems and not embracing continuous improvement, 4) focusing on blame rather than solutions, 5) hoarding information to avoid being replaced, and 6) applauding the status quo rather than embracing new ideas. It advises that if these issues are seen, the culture can still be fixed by looking for solutions together and nurturing a supportive environment where employees want to work.
1. The document discusses disruptions and opportunities for innovation facing Catalan companies in 2020. It analyzes trends like globalization, digitalization, and changing consumer demands.
2. Companies say innovation is about more than just digitization - it requires a global mindset, connecting ideas from different sectors and countries, and innovating in areas like commercialization.
3. Internationalization requires flexibility and learning from other cultures beyond just selling abroad. Building connections and understanding other markets is key to having impact.
This document provides an overview of non-technical roles in the tech industry. It begins by noting that tech companies employ 3 times as many non-technical workers as technical workers. It then lists and describes common non-technical roles including business operations, human resources, corporate development, research, product management, project management, operations, marketing, sales, business development, customer service, and finance/accounting. For each role, it provides an example project, typical daily responsibilities, common roles within that function, and the types of skills and experience sought for those roles. It concludes by noting that many people transition between different non-technical roles over their careers in tech.
This document discusses principles of lean startup and innovation from sources like Eric Ries, Clayton Christensen, and others. It presents ideas that challenge traditional approaches like staying close to customers, building products for everyone, and avoiding disruption. It advocates building minimum viable products to validate ideas quickly, focusing on autonomy for teams to disrupt from outside, and repeating short product cycles often for learning. The overall message is that true innovation requires challenging assumptions and traditional ways of developing products.
Unscripted -improv leadership workshop for all summit 2020--final finalKam Kazemi
The document discusses how improvisation techniques can improve innovation and leadership. It advocates adopting a "Yes, And" approach to turn individual ideas into shared ideas that everyone contributes to. This helps build engagement, psychological safety and shared ownership that drives more creative outcomes. The document provides exercises for groups to practice improvisation and building on each other's ideas. It argues that "Yes, And" can benefit various functions from marketing to conflict resolution and cultivate an innovative culture where all people and ideas are valued.
Similar to Learning to unlearn: how to design for disruptive startups (20)
How we think about branding at Jellypepper, including:
- Why branding is harder for startups... disruptive startups especially
- What makes a good brand
- The intersection of brand + culture
- What you can do as a startup to start creating a brilliant brand
(without investing a heap of cash)
This document provides an overview of modern web development including products, languages, frameworks, content management systems, architecture, services and case studies. It discusses key concepts like what constitutes a product versus a project, popular programming languages for web and mobile including JavaScript, frameworks like Express and React, CMS options, client-side rendering, and using external services.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
9. How do we gauge innovation?
What defines a startup?
How does this affect the way in
which we brand these companies?
S O M E I N T E R E S T I N G Q U E S T I O N S
17. A N D N O W F O R S O M E T H I N G C O M P L E T E L Y D I F F E R E N T
I’m current director of Lightsaber
Lightsaber is a high-end creative
studio for future-makers
18. A N D N O W F O R S O M E T H I N G C O M P L E T E L Y D I F F E R E N T
I’m current director of Lightsaber
Lightsaber is a high-end creative
studio for future-makers
19.
20. A N D N O W F O R S O M E T H I N G C O M P L E T E L Y D I F F E R E N T
Right now, we’re working on:
• A jobs board that helps students work find work at amazing startups
• An online showroom that connects design influencers to the media
• A drone company that will deliver Dominos to your doorstep
• A VC firm looking to invest in solving for core human needs
• A company that develops next-generation LiDAR technology for self-driving cars
21. G E T T O T H E D A M N P O I N T
Designing for companies
requires learning…
Why am I saying any of this?
22. … but designing for disruptive
startups requires unlearning as well.
G E T T O T H E D A M N P O I N T
Why am I saying any of this?
23. “Unlearn: to make an effort to forget your
usual way of doing something so that you
can learn a new and sometimes better way”
I O W N A D I C T I O N A R Y
Cambridge Dictionary
24. Y O U S P I N M E R I G H T R O U N D B A B Y
LearnUnlearn
Question
Research
26. S O M E E X A M P L E S B R U H
Tyro (corporate innovation)
Spaceship (experience innovation)
Flirtey (product innovation)
Let’s explore branding the following companies:
27. W H A T T H E C A S U A L S D O
The typical process
- Brand Awareness Research
- Competitor Analysis
- SWOT analysis
- Surveys
- Marketing strategy
The problem: this is all traditional market research
28. S O M E E X A M P L E S B R U H
Designing for Spaceship
We were on a mission to redesign the entire Superannuation industry.
1. [Research] Understanding the old world
2. [Learn] Look what’s happening around you
3. [Question] Exploring the future of finance
4. [Unlearn] Identify problems from first principles
29. S O M E E X A M P L E S B R U H
Designing for Spaceship
We were on a mission to redesign the entire Superannuation industry.
1. [Research] Understanding the old world
2. [Learn] Look what’s happening around you
3. [Question] Exploring the future of finance
4. [Unlearn] Identify problems from first principles
31. S O M E E X A M P L E S B R U H
Designing for Spaceship
We were on a mission to redesign the entire Superannuation industry.
1. [Research] Understanding the old world
2. [Learn] Look what’s happening around you
3. [Question] Exploring the future of finance
4. [Unlearn] Identify problems from first principles
32. S O M E E X A M P L E S B R U H
Designing for Spaceship
We were on a mission to redesign the entire Superannuation industry.
1. [Research] Understanding the old world
2. [Learn] Look what’s happening around you
3. [Question] Exploring the future of finance
4. [Unlearn] Identify problems from first principles
33. How can I learn to unlearn?
L E T ’ S K E E P T H I S P R A C T I C A L
34. H O W T O B E C O M E U N L E A R N E D
Read about unlearning
Study design thinking
Question your existing perceptions
Explore different roles
Don’t fear being different
35. “We cannot change what we are not
aware of, and once we are aware, we
cannot help but change.”
M A K E S M E S O U N D S S M A R T
Sheryl Sandberg