The document discusses social media and communication in Germany. It notes that while Facebook has 24 million users, Twitter has relatively low adoption at only 0.6 million users. German foundations also lag behind US foundations in using social media and modern communication techniques. However, some foundations like Mercator are seeking to increase transparency, convening power, and advocacy through new approaches like Mercator 2.0 that emphasize network building and social media. Overall social media and digital communication remains an opportunity for growth within Germany.
How tourism, wellness and spa industry but also other SMEs and companies can exploit successfully european funding opportunities under the Europe 2020 agenda.
Social Media-integrated Collaboration Systems for Business UseChristian Ochsenkühn
Presentation of the paper "Social Media-integrated Collaboration Systems for Business Use" (Peinl, Ochsenkühn 2015) at the 2nd European Conference on Social Media (ECSM 2015) in Porto, Portugal.
July 9th 2015
https://www.sc-hub.de
How tourism, wellness and spa industry but also other SMEs and companies can exploit successfully european funding opportunities under the Europe 2020 agenda.
Social Media-integrated Collaboration Systems for Business UseChristian Ochsenkühn
Presentation of the paper "Social Media-integrated Collaboration Systems for Business Use" (Peinl, Ochsenkühn 2015) at the 2nd European Conference on Social Media (ECSM 2015) in Porto, Portugal.
July 9th 2015
https://www.sc-hub.de
How startups and highly innovative companies can exploit european fundingNikolaos Floratos
It focuses on the funding opportunities and how they can be exploited by startups, Small and medium enterprises and highly innovative companies. It outlines the necessary framework and recipe for achieving this as well as the what anyone should start doing from today in exploiting successfully european funding.
Basic slides (a small sample) of my set of slides on SME instrument - Funding for Innovative SMEs. For more info access fundingexpert.academy website or www.NikolaosFloratos.com
Study in Germany is a Guide for international students who want to study in Germany. In this detailed guide you can find different information like what you need to study abroad. Insurance information for students, accommodation tips for students and a lot of other things.
Top 10 Universities in Continental Europe 2014Clay Casati
Continental Europe Top 10 Universities, 2014 according to Times Higher Education World University Rankings.
Main Results: global assessment of universities with regard to teaching, research, knowledge transfer.
Results by 6 fields: Engineering & Technology; Life Sciences; Clinical, Pre-clinical & Health; Physical Sciences; Social Sciences; Arts & Humanities.
ADTELLIGENCE White Paper: Monetizationof strategies and business models for S...Michael Altendorf
Within the past two years, the amount of social networks and online communities have grown faster than anything else on the Internet and the number of people associated with those networks continue to dominate the Internet space. Unfortunately, almost all social networks today continue to endure very high costs with very low monetization rates. Monetization occurs directly (through monthly subscribers, “Freemium”, or virtual-goods models) or indirectly. Mainly through advertising based business models and first attempts to include e-commerce. Only vendors in Asia and some western platforms started to implement a virtual economy with goods and currency.
Most Social networks are today unsuccessful in their advertising strategy because they target an enormously large mass of heterogeneous users. First-generation targeting models (including semantic, contextual or behavioral targeting) don’t help either because these models are not tailored to the needs of social networks.
Social Profile Targeting leveraging the (demographic, interests and geographic user information), on the other hand, is built around the information within user profiles, users’ connections to other users, and the data entered by users themselves – to provide more exact data to reach target audiences.
ADTELLIGENCE offers exactly this kind of targeting technology, which provides an interface between individual user profiles and classic target-group descriptions. Through a simple user interface based on newest Web 2.0 technology, advertisers can easily define their target audiences / groups and in real-time, get reports on the success of their campaign and target delineation. ADTELLIGENCE’s targeting technology not only helps increase advertising revenue for social networks, but can also be used to implement other effective revenue channels like ecommerce, gaming monetization or marketing intelligence, social media monitoring and web analytics.
There is not just one perfect, “universal” business model for social networks, but nevertheless, the best business model will always be a mix of different approaches that can continuously be developed and combined. The users will decided which model they like. Ask them, they will tell you what they want, to deliver user generated content
Why should you care about Social Media ? Is it all a fad ? This presentation should put the above into context. Top 10 reasons why social media is important and relevant, not just to funky brands, but all brands
Declining quality of the media and consequences for companies and business re...Mark Eisenegger
Presentation by fög (Research Institute of the Public Sphere and Society) / University of Zurich Switzerland showing how Media use and Media Concentration change, how the Quality of the Media is decreasing over time and what this all means for Business Reporting, Corporate Reputaton und Companies being covered in the Media.
Briefly, CIVICROWD is the KICKSTARTER for government. It empowers citizens to invest in their communities. It is a donation based crowdfunding platform that connects citizens with their local government. This brings additional funds to cities and allows citizens to invest in projects where their heart lies.
CIVICROWD brings civic engagement in a transparent and efficient form. It connects citizens and cities in a convenient way that will change the way citizens interact with their local government.
How startups and highly innovative companies can exploit european fundingNikolaos Floratos
It focuses on the funding opportunities and how they can be exploited by startups, Small and medium enterprises and highly innovative companies. It outlines the necessary framework and recipe for achieving this as well as the what anyone should start doing from today in exploiting successfully european funding.
Basic slides (a small sample) of my set of slides on SME instrument - Funding for Innovative SMEs. For more info access fundingexpert.academy website or www.NikolaosFloratos.com
Study in Germany is a Guide for international students who want to study in Germany. In this detailed guide you can find different information like what you need to study abroad. Insurance information for students, accommodation tips for students and a lot of other things.
Top 10 Universities in Continental Europe 2014Clay Casati
Continental Europe Top 10 Universities, 2014 according to Times Higher Education World University Rankings.
Main Results: global assessment of universities with regard to teaching, research, knowledge transfer.
Results by 6 fields: Engineering & Technology; Life Sciences; Clinical, Pre-clinical & Health; Physical Sciences; Social Sciences; Arts & Humanities.
ADTELLIGENCE White Paper: Monetizationof strategies and business models for S...Michael Altendorf
Within the past two years, the amount of social networks and online communities have grown faster than anything else on the Internet and the number of people associated with those networks continue to dominate the Internet space. Unfortunately, almost all social networks today continue to endure very high costs with very low monetization rates. Monetization occurs directly (through monthly subscribers, “Freemium”, or virtual-goods models) or indirectly. Mainly through advertising based business models and first attempts to include e-commerce. Only vendors in Asia and some western platforms started to implement a virtual economy with goods and currency.
Most Social networks are today unsuccessful in their advertising strategy because they target an enormously large mass of heterogeneous users. First-generation targeting models (including semantic, contextual or behavioral targeting) don’t help either because these models are not tailored to the needs of social networks.
Social Profile Targeting leveraging the (demographic, interests and geographic user information), on the other hand, is built around the information within user profiles, users’ connections to other users, and the data entered by users themselves – to provide more exact data to reach target audiences.
ADTELLIGENCE offers exactly this kind of targeting technology, which provides an interface between individual user profiles and classic target-group descriptions. Through a simple user interface based on newest Web 2.0 technology, advertisers can easily define their target audiences / groups and in real-time, get reports on the success of their campaign and target delineation. ADTELLIGENCE’s targeting technology not only helps increase advertising revenue for social networks, but can also be used to implement other effective revenue channels like ecommerce, gaming monetization or marketing intelligence, social media monitoring and web analytics.
There is not just one perfect, “universal” business model for social networks, but nevertheless, the best business model will always be a mix of different approaches that can continuously be developed and combined. The users will decided which model they like. Ask them, they will tell you what they want, to deliver user generated content
Why should you care about Social Media ? Is it all a fad ? This presentation should put the above into context. Top 10 reasons why social media is important and relevant, not just to funky brands, but all brands
Declining quality of the media and consequences for companies and business re...Mark Eisenegger
Presentation by fög (Research Institute of the Public Sphere and Society) / University of Zurich Switzerland showing how Media use and Media Concentration change, how the Quality of the Media is decreasing over time and what this all means for Business Reporting, Corporate Reputaton und Companies being covered in the Media.
Briefly, CIVICROWD is the KICKSTARTER for government. It empowers citizens to invest in their communities. It is a donation based crowdfunding platform that connects citizens with their local government. This brings additional funds to cities and allows citizens to invest in projects where their heart lies.
CIVICROWD brings civic engagement in a transparent and efficient form. It connects citizens and cities in a convenient way that will change the way citizens interact with their local government.
Presentation in Social Business Forum Milan 2012 about success stories of the use of Enterprise Social Networks in companies that evolve towards business 2.0, towards social business
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailJos Schuurmans
Jos Schuurmans looks at "social" or "participatory" media, the "social web" and "New Internet" from a corporate organizational viewpoint.
He lays out a conceptual framework for understanding where we are at this point, as well as a general approach to social media through "change from the inside out".
4. German communication market
Facts:
• structure today as a result of pre-war history
• strong dual broadcast system with basic service mandate
• heterogenous print market with around ten national
newspapers and around 300 regional titles but only a
handful of agenda-setters
5 C 20/20 Social Media & Germany 10/10/2012
5. German communication market
...and numbers:
• 2/3 of all Germans read daily (print) newspapers¹
• with a run of around 3 Mio.the tabloid BILD is most
popular
• agenda setters are national newspapers (FAZ, SZ, WELT,
Handelsblatt, FTD), the weekly ZEIT and Spiegel
• between 5-10 Mio. Germans watch Tagesschau every day
6 C 20/20 Social Media & Germany 10/10/2012
6. Online?
• 76% of all Germans are online²
• < 40 almost everyone is connected
• average of 133 minutes daily
• importance of online news sites mirrors print (most
important is Spiegel Online with 10 Mio. unique user
each month)
• Facebook (24 Mio. users/ 30 %) is most succesful
social network, XING (4 Mio./5 %), Google Plus (4
Mio./5 %), Twitter (0,6 Mio./0,007 %)
7 C 20/20 Social Media & Germany 10/10/2012
7. Social Media = Facebook
www.allfacebook.de/userdata/
8 C 20/20 Social Media & Germany 10/10/2012
8. Social Media = Facebook
www.allfacebook.de/userdata/
9 C 20/20 Social Media & Germany 10/10/2012
15. German foundation landscape
• not one definition by German law
• 18.946 foundations³
• largest foundations are private
U.S. foundation landscape
•98,671 private foundations
•966,711 public charities
•**Top 1,000 give 2/3 of money
16 C 20/20 Social Media & Germany 10/10/2012
16. German private foundation giving
U.S. private foundation giving
•$46.9 billion in 2011
• 71% independent foundations, 11% corporate, 9%
community
17.
18.
19. Transparency – not yet the norm
www.transparency.de/Initiative-Transparente-Zivilg.1612.0.html
20. Grantee feedback – not yet the norm
www.stiftung-mercator.de/die-stiftung/learning-from-partners-lfp
22. Ranking
www.pluragraph.de/categories/stiftungswesen-freiwilligenarbeit
• 70 % of all grant-making
foundations don't have an
own website
• Foundation 2.04: 482 are on
Facebook, 243 on Twitter, 61
on Google Plus
• foundations on Facebook:
WWF Deutschland (105000),
Robert-Enke-Stiftung
(72000), FES (12000),
Amadeu Antonio Stiftung
(3500)
23. U.S. foundation comparison
• 80% have a website
• 76% using online video
• 47% have a blog
• 39% use Facebook
• 31% use Twitter
• BUT 93% of foundation communicators use social media
of some kind
Everyone in the pool!
Webinar EFC: Using Technology to educate, empower and 05.12.2011
engage
28. Mercator 2.0
Goals
• transparency
• modern communication approach
• convening power
• network organisation (Mercator
Community)
• potential for political
communication and advocacy
29 C 20/20 Social Media & Germany 10/10/2012
29. Mercator 2.0
Challenges
• proof of added value (ROI)
• internal capacity building
• private/professional
• calls to action
30 C 20/20 Social Media & Germany 10/10/2012
30. Contact
Dr. Gritje Hartmann Anja Adler
Deputy Director of Communication Social Media Consultant
gritje.hartmann@stiftung-mercator.de anja@nest.im
+49 (0)201-24522-79 @anjamarieadler
31 C 20/20 Social Media & Germany 10/10/2012
31. Sources
¹ Arbeitsgemeinschaft Media-Analyse www.agma-mmc.de
² ARD/ZDF Onlinestudie 2012 www.ard-zdf-onlinestudie.de
³ Bundesverband deutscher Stiftungen
www.stiftungen.org/de/presse/pressematerial/pressemappen/jahr
espressekonferenz-2012
4
Bundesvband deutscher
Stiftungenhttp://www.stiftungen.org/de/service/social-media.html
32 C 20/20 Social Media & Germany 10/10/2012
Editor's Notes
New Kids on the Block Short history of the foundation Goals and clusters Numbers and organizational units Communication team (eventuell Webseite zeigen)
Mercator's position among the German foundations
Agenda: We are here to talk about social media for foundations in Germany today, before we dive in we would like to give you a bit of an overview over: 1. the German communication market on- and offline 2. the foundation sector on- and offline To then present: 3. some best cases of social media use from the third sector and 4. share our almost three years of experience of establishing social media at Stiftung Mercator.
Run ZEIT 500.000 FAZ 350.000 SZ 430.000 WELT 250.000 Handelsblatt 140.000 Financial Times Deutschland 100.000 Spiegel 900.000
75,9 Prozent der Deutschen (2011: 73,3%) sind online. Dies sind 53,4 Millionen Internetnutzer. Damit hat sich die Zahl der Internetnutzer in den letzten 12 Jahren nahezu verdreifacht hat (2000: 18,4 Mio.). Gegenüber dem Vorjahr kamen 1,7 Mio. „neue Anwender“ hinzu“. Die höchsten Zuwachsraten gehen weiterhin von den Über-50-Jährigen aus. 76,8 Prozent der 50- bis 59-Jährigen nutzen inzwischen das Internet (2011: 69,1%). Unter den über 60-Jährigen sind 39,2 Prozent (2011: 34,5%) online. Die mobile Internetnutzung hat sich in den letzten drei Jahren mehr als verdoppelt (2009: 11%; 2012: 23%) (ARD/ZDF-Onlinestudie).
Add here: User numbers for other social media platforms
Even though Facebook has been extremely succesful over the last couple of years, the public discourse is highly critical. When we look at the next three articles as representative examples of German media coverage on Facebook as the most important social media platform, it becomes clear that our German communication culture is not necessarily the ideal nuturing ground. Headline 1: „Facebook incites friends to snoop“ as a comment on Facebooks attempt to force people to use real names The idea of informational self-determination and the protection of private data seems to be of much more importance in Germany. How high this idea is value can be seen in a pre-online 1883 decision by the German Federal Constituional court against a door-to-door population census.
Headline 2: „Facebook-Likes: Cheaper in a pack of 1000“ scepticism towards the general economic model of earning money with data
Headline 3: „Facebook has chat messages under surveillance“ intended reference to the idea of surveillance
Twitter just oppened a Berlin office this October user numbers still small, but since spring numbers of active users have doubled also seems to be the plattform for more „serious“ communication between the influencers, lots of politicians and journalists, chancelor's spokesmen as prominent example
only 4 percent of all internet-users read blogs typical blog reader is under 30, in school or working as a freelancer, and uses the internet frequently
Agenda: We are here to talk about social media for foundations in Germany today, before we dive in we would like to give you a bit of an overview over: 1. the German communication market on- and offline 2. the foundation sector on- and offline To then present: 3. some best cases of social media use from the third sector and 4. share our almost three years of experience of establishing social media at Stiftung Mercator.
Add here: annual spending/compare to U.S.
Add here: compare number with spendings of the federal government (education as example)
no specific standard for foundation only for civil society as a whole from 350 third sector participants only around 20 are founations, rest are associations and iniatives other than with the Heatmap problem is that you either are transparent or you are not (Association of German foundations has not established anything comparable yet)
2012 first time Grantee perception report, only two out of five foundations published their individual results and gave feedback on what they are planning to change
2012 focus on foundations for the first time at re:campaign Social Media Lunch since 2011, bianual meetings of foundations social media and communication managers with expert input from other NGOs (Greenpeace, WWF)
So for everything that follows its helpful to keep in mind: 1. the comparison of German to American foundations in terms of size, budget and influence 2. as a result the relative importance and experience when it comes to online communication and social media.
Over the course of the last two years we managed to: (Hier Liste der Erfolge ergänzen) But maybe it is more helpful and interesting to you to talk about the things we are still struggeling with. ROI: Even though strategy establishes social media as central to the foundations mission we struggle toimplemen it this way. There is a lot of rentention of project management (also because of the private/professional division). This seems to link to a larger discussion about the importance of communication and the role of the communication team. Internal capacity building: Communities take time and ROI is not immediate. Hard to convince management and employees to invest time and money. Calls to action: Political communication via expert roundtables and reports Only model so far are awareness and public support