Learning, Identity and Social Media

Some session changes

h t t p : / / w w w. w u a l a . c o m / S h e m p 6 5 /
L e a r n i n g S o l u t i o n s 2 0 11 / S e s s i o n 2 0 5 /

Wednesday, March 23, 2011

BRANDON CARSON
l e a r n i n g & d e v e l o p m e n t @ Ya h o o !


2 parts to our session:

how we got here
what I did
© Flickr : kraynikov

Rob Cottingham


We create and maintain our identities through

interactions with others

© Flickr : madrussianphotography

Media can affect how we interact with others

© Flickr : madrussianphotography

Who you are as a person, and your expertise
and passions, are more important to your career
than ever


welcome to the
A G E O F I M M E D I A C Y


Yo u r s k i l l s , e x p e r t i s e , c o n n e c t i o n s , r e p u t a t i o n

and authority become your personal currency


Sometimes our online representation is different

than our physical representation


To d a y, w e ’ r e l o o k i n g a t h o w a s p e c i f i c g r o u p
represented themselves in a social learning
environment


Identity is more than just a person’s name.
Identity also includes our character and
behavioral attributes


W E A R E S H I F T I N G T O “ A LWAY S O N ”


The days of the Internet as an identifiably
“separate” thing are over


The Internet is no longer something we
do -- it’s how we live -- it’s where we are


Ya h o o ! h a s o v e r 6 3 0 m i l l i o n u s e r s , o f w h i c h
130 million connect to us first through a
mobile device


By 2013 half of all Internet users will
connect to the Internet first with a
mobile device


Te l e v i s i o n u s e d t o b e a p r i m a r y s o c i a l
mechanism


W e m a k e d e c i s i o n s o n h o w, w h a t , a n d w h e n
WE want to engage in or create experiences
for others and ourselves


Piracy is consumers telling the
entertainment industry how to give
them what they want
© Flickr : anttonen

We have transitioned from a low bandwidth,
anonymous online world to trusted social
networks and the blending of our real and
online identities


Did social media cause the recent Arab
uprisings?


The speed of this convergence is
astounding when you consider that it took
the telephone over 80 years to become
ubiquitous.

© Flickr : hayes

Our increasingly demanding work world
r e q u i r e s p e o p l e t o p e r f o r m b e t t e r, g e t
i n f o r m a t i o n q u i c k e r, a n d r e l y o n e a c h
other for practical discourse in how to
do things better

© Flickr : tantek

Our increasingly demanding work world
Our human ability to cooperate with
r e q u i r e s p e o p l e t o p e r f o r m b e t t e r, g e t
e a c h o t h e r, r e g a r d l e s s o f o u r s e l f - i n t e r e s t ,
i n f o r m a t i o n q u i c k e r, a n d r e l y o n e a c h
is the one reason we, as a species,
other for practical discourse in how to
achieve great things
d o t h i n g s b e t t e r.

© Flickr : tantek

The two principal traits that underlie
human evolutionary success are the
unusual ability of nonrelatives to
cooperate and social learning, the
ability to copy and learn from what
others are doing
Kim Hill, social anthropologist

© Flickr : tantek

SOCIAL IDENTITY IN THE ENTERPRISE


We can only call an experience social
when relationships are built and dialog is
maintained


BDMs:
20-25 new hires
Va r y i n g l e v e l s o f t e c h n i c a l a c u m e n
Comfortable with enterprise sales
Region-based


K E Y B E H AV I O R S


K E Y B E H AV I O R S

Competitive
Collaborative
Participatory


COMPETITIVENESS


COMPETITIVENESS

Credibility came through various means:
Ti t l e o r p o s i t i o n i n t h e c o m p a n y
Number of posts
Succinctness and quality of the message


C O L L A B O R AT I V E



Participants enjoyed working directly with
colleagues, but also saw their own creative
process accelerated by simply watching
their colleagues



Participants were able to see the results of
t h e i r c o l l a b o r a t i o n q u i c k l y, a n d w e r e a b l e
to reflect and explore options immediately



They were able to share more information,
strategies, and coordinate sales meetings
with colleagues they normally wouldn’t
work with


PA R T I C I PAT O R Y



The community was open to anyone in the
sales organization. Some people feared
being “open and honest”



There was sensitivity to expertise,
or at least the perception of expertise


When we bring social platforms to life
we cede a certain level of control

We may not be able to anticipate where the
conversation goes


Differences in online/offline
representation:

Group-think occurred quickly


representation:

Heavy reliance on status quo


representation:

Engagement relied on direct authority


representation:

Deeper values


representation:

Group-think occurred quickly
Heavy reliance on status quo
Engagement relied on direct authority
Deeper values


It is key to understand how people
represent themselves across media

Maybe we can use that understanding to
construct more meaningful learning
experiences


THANK YOU

brandonc@yahoo-inc.com


DESIGN TIPS

It’s more difficult for your participants
to get involved in a community when:
Its population is too large -- engaging in
conversation with 600 people is ‘difficult’

It’s not ‘moderated’ by an active agent

There is a sense of staleness or inaction

© Flickr : darrenhester

DESIGN TIPS

Provide focused sharing opportunities

Social learning networks are perfect for
incubating “knowledge clusters”


DESIGN TIPS

Point systems

Utilities to encourage individual sharing

Commenting and rating utilities

G a m e f u l e l e m e n t s ( c o m p e t i t i v e p l a y,
leaderboards)


DESIGN TIPS

Be careful not to just add social elements
around static experiences

There should always be an instructionally
justifiable reason for integrating
a social element


DESIGN TIPS

Reach learners where they are

Determine if a “new” social collaboration
platform is necessary


DESIGN TIPS

Create activities that rely on group-work,
but be careful about groupthink


DESIGN TIPS

Balance connection and disconnection.


Learning, Identity and Social Media

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