AWS provides the building blocks for modern broadcast and OTT video workflows. In this session, we show how the broad array of AWS services can be used to build world class video workflows that are resilient, cost effective, and easy to manage. Both live and file-based video workflows are highlighted, and advanced monetization techniques are discussed.

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How AWS is Enabling
Advanced Media
Workflows
C T D 2 0 2

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AWS Media and Entertainment Customers
NASA/JPL

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CORPORATE
COMMUNICATIONS
MARKETING
EVENTS
GAMING SURVEILLANCE
Video is not just for media companies

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Reliability
Agility
Focus

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• Streaming Video Infrastructure Pioneer
• >1,000 Media & Entertainment Customers
• Expansive 3rd Party Software Integrations
Video Goes to the Cloud

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AWS Media Services
Perfecting the media experience
Broadcast-grade video infrastructure in the cloud
N E W !
Generally available today

7. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Reliability
Agility
Focus

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“My job is to make sure we never go black”
Sports broadcaster
Dinner @ IBC 2016

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B ro a d cast live wit h
t h e p u sh o f a b u t t o n
S ca le t o d e live r
a n y n u m ber o f
live ch a n nels
E n co de b ro a d cast -
qu a lit y live vid e o
AWS Elemental MediaLive
Encode live video for delivery to televisions or connected devices
Generally available today
N E W
!

10. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
De live r vid e o f ro m
o n e so u rce t o m a n y
d e vice s
P ro t e ct va lu a b le
co n te nt with
a d va n ced DRM
ca p a bilit ies
E n a b le a DV R
e xp e rie nce
AWS Elemental MediaPackage
Customize and protect content requested by devices using just-in-time
format conversion
Generally available today
N E W
!

11. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Prime Video
“Offering live sports like NFL TNF over-the-top
on a large number of devices globally is not
easy… To address this, we turned to the new
AWS Elemental MediaTailor service, which
allows Amazon Prime Video to deliver
appropriately personalized ads at bitrates and
quality levels that seamlessly match core
content for a great viewer experience”
- Jim DeLorenzo, head of Amazon Sports
AWS ELEMENTALCLOUD REGION
Venue
SOURCE
AWS Elemental
Live
AWS Elemental
Delta
AWS Elemental
MediaTailor
PERSONALIZATION AND
MONETIZATION SERVICE
DISPLAY DEVICES
DASH, HLS, Smooth
Multi-CDN
DISTRIBUTION
Internal Ad
Server
AD SERVER
ADS Proxy
PROXY
AWS ELEMENTALCLOUD REGION
AWS Elemental
Server Amazon S3
Stitch & deliver
personized
manifest
Get ad info for each user
Report ad plays

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Demo

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Reliability
Agility
Focus

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“My job is to make my content look great
anywhere and everywhere.”
Content Owner
New York, 2017

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B u ild vid e o -o n-
d e m and wo rkf lo ws in
m in u tes n o t m o n ths
De live r b ro a dcast -
gra d e qu a lity vid e o
I n t e gra t e wit h o t h e r
AW S se rvice s
AWS Elemental MediaConvert
Compress video files for delivery to televisions or connected devices
Generally available today
N E W
!

16. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
De p e ndable st o ra ge
f o r vid e o wo rklo a ds
L o w, p re d ict able
la te n cies
Co n sist ent URL f o r
m e d ia a sse t s
AWS Elemental MediaStore
High-performance storage for live and on-demand video
Generally available today
N E W
!

17. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
PAC-12 NETWORK
“To stay ahead of technology requirements and keep our focus on our core capability of delivering
great athletic experiences -- without having to spend millions of dollars on advanced video data
centers -- we are turning to the cloud.”
- Michael Harabin, vice president of technology for Pac-12 Networks
Live Channel
SOURCE CONTRIBUTION
Encoder
AWS Elemental
MediaStore
MEDIA-OPTIMZED
STORAGE & ORIGIN
AWS Elemental
LIVE
LIVE VIDEO
PROCESSING
CDN
Amazon
CloudFrontAmazon
CloudFront
DISPLAY DEVICES

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Demo

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Reliability
Agility
Focus

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“My job is to run ads.”
Broadcast Network
Seattle, 2017

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De live r u n iqu e a d s t o
vie we rs
P ro vid e b ro a d cast -
gra d e a d
e xp e rie nce
I m p ro ve t ra ckin g o f
a d vie ws
AWS Elemental MediaTailor
Personalize and monetize internet video content
Generally available today
N E W
!

22. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
FUBOTV
“With AWS Media Services, we can test new monetization strategies and even launch new live linear
services in a matter of minutes without worrying about infrastructure, so we devote our time and resources
to advancing the value of our offerings.”
- David Gandler, CEO and co-founder of FuboTV
ADS
DFP,
Freewheel or
other ADS
AWS Elemental
MediaTailor
PERSONALIZATION
& MONETIZATION
DISPLAY DEVICESPLAYLIST
SERVICE
REVERSE
PROXY
MANIFEST
REQUEST

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Demo