In this session, you will learn best practices for implementing simple to advanced AI/ML use cases on AWS. First. we will review the decision points for using democratised services such as Amazon Lex, Amazon Polly and integration with services such as Amazon Connect. Then we will look at real use cases, optimising the customer experience with chatbots, streamlining the customer experience predicting responses with Amazon Connect. Finally, we will dive deep into the most common of these patterns and cover design and implementation considerations. By the end of the session you will understand how to use Amazon Lex to optimise the user experience, through different user interactions.