2. About Me
• 22-year-old Chula graduate
• Interests:
– Novels
– History Organized
– Cooking
– Drawing
– Swimming Lively & Simple Optimistic
– Advertising
• Leisure
– Travelling Down-to-Earth Friendly
– Watching football > Chelsea
• Hero
– Elton John
– John Lennon
3. Education Background
• Chulalongkorn University 2008-2012
– Faculty of Communication Arts GPAX 3.70
• Bachelor of Business Communication
• Assumption Convent School 2005-2007
– English and Math Programme GPAX 3.60
• Skills
– Language Skills: Thai (Native) and English (Fluently)
– Computer Skills: Microsoft Word, Microsoft Excel, Microsoft Powerpoint,
Photoshop, illustrator, and SPSS
4. WORK & EXPERIENCE
• Ogilvy Action, Thailand
Internship Programme June-July 2011
– Client: Minute Maid Pulpy
• Position: Account Executive
TVC, Art Work, and Radio Commercial
Brainstorming Storyboard
Organize Doc. Translator
Event Copy writing
7. IDEAS
• Group Work
– “Wind Up the Earth” before our time runs out
– Series of Ads using „Fear‟ to drive participation
Examples of Print Ads
8. IDEAS
• Lucy‟s Lace: Online Customized Bag Service
– Business Plan
Customized Bag Online Programme
9. IDEAS
• Okaeri! Thailand
– Political crises > tourism
– Thailand is now a safe place.
– Thailand is the same.
– Target Japanese seniors
An example of Print Ad
10. IDEA
• HTC HANDroid
– HTC mobiles > solve multitasks > easier life
– Chronological story
– Mascots
Examples of HTC HANDroid IMC Programmes
11. IDEA
• 100 Chula Campaign
– 100th Anniversary
– “What do CU students have in common?”
– Photos with provided props that define you and Chula
– Zero-Budget: Facebook
“100 Chula” Campaign to promote, the 100th Anniversary
12. WHY ME?
• Love advertising
• Well-organized
• Willing to learn
• Passion and ambition
• Negotiation & coordination
skills
“LOVE what you do,
do what you
LOVE.”
