The document recounts the startup journey of Twentyfeet, from ideation in September 2009 to its acquisition by SumAll in July 2013. It highlights the importance of being a lean startup, focusing on delivering customer value, and avoiding vanity metrics. Key lessons learned include not becoming too attached to a solution, prioritizing value delivery, and effectively capturing customer value from the outset.

1. A Startup Story
Why you should care about being a Lean Startup

2. TwentyFeet – Check your Track
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3. The exit – bought by SumAll
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4. Our startup journey
January 2010:
Software-Development
with Team of 5
September 2009:
Ideation
Start of Prototyping
Autumn 2010:
Payment Feature
September 2010:
Launch with Feature
by Robert Scoble
July 2012:
Lean Startup Team
March 2011:
Growth Booster
Performance Tweet
July 2013:
Sold to SumAll
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5. Lean Canvas for TwentyFeet
1
›
Painful
aggregation
of data over
different
services
4
›
›
One tracking
for all services
Personal
analytics
dashboard
9
3
›
›
Easy to use
One-shopstop for
Social Media
Metrics
Scrum team
financed by
existing
business
›
›
5
Number of
User (later:
Active Users)
Revenue
›
›
Hosting
Development
›
Marketing
Social Media
Heavy User
(Twitter,
Facebook, …)
Small
businesses
Performance
tweet
6
7
›
›
›
8
›
2
›
›
Freemium
Micro payments
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6. Lessons learned
1. Don't fall in love with your solution
2. Focus on delivering value in the first place
3. Capture the customer value from the beginning
4. Vanity metrics suck
© 2013 //SEIBERT/MEDIA GMBH

7. Lessons learned - Don't fall in love with your solution
Image: Ash Maurya
© 2013 //SEIBERT/MEDIA GMBH

8. Lessons learned - Focus on delivering value in the first place
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9. Lessons learned - Focus on delivering value in the first place
Problem / Solution fit
Product / Market fit
Scale
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10. Lessons learned - Capture the customer value from the beginning
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11. Lessons learned - Vanity metrics suck
# of users
revenue
revenue per user
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12. Summary
Lessons learned
› Don't fall in love with your solution
› Focus on delivering value in the first place
› Capture the customer value from the beginning
› Vanity metrics suck
© 2013 //SEIBERT/MEDIA GMBH

13. Stay in touch
Find me on:
› Twitter: @pherwarth
› LinkedIn
› XING
© 2013 //SEIBERT/MEDIA GMBH

14. Sources
›
›
Focus on Value: rethwill on flickr
Capture Value: eioua on flickr
© 2013 //SEIBERT/MEDIA GMBH