1. PHD RESEARCH DESIGN 15 MARCH 2012
THOMAS KJÆRGAARD
PHD SCHOLAR
SUSTAINABLE SUPPLY CHAIN
MANAGEM.
Source: (S)SCM model from Green paper on
Green business models in the Nordic Region
- A key to promote sustainable growth (2010)

2. PHD RESEARCH DESIGN 15 MARCH 2012
THOMAS KJÆRGAARD
PHD SCHOLAR
LEAN GREEN INNOVATION MACHINE
Social media powered hyptertext
organisation design that supports
viral sustainability innovation
through e.g. crowdsourcing
Source: (S)SCM model from Green paper on
Green business models in the Nordic Region
- A key to promote sustainable growth (2010)

3. PHD RESEARCH DESIGN 15 MARCH 2012
THOMAS KJÆRGAARD
PHD SCHOLAR
LEAN GREEN INNOVATION MACHINE
Social media powered hyptertext Continues Improvement
organisation design that supports Processes of Sustainability
viral sustainability innovation Business Cases are driving/
through e.g. crowdsourcing pacing the innovation cycle
Source: (S)SCM model from Green paper on
Green business models in the Nordic Region
- A key to promote sustainable growth (2010)

4. PHD RESEARCH DESIGN 15 MARCH 2012
THOMAS KJÆRGAARD
PHD SCHOLAR
EX. - GE ECOMAGINATION
CHALLENGE
F E A TU R E S
› Initiative to crowdsource innovative
clean energy ideas across America.
› The latest challenge 2010-2011 focused
on innovation around home energy
› Mostly SME’s were participating
› The public offered support on the
Ecomagination site but the finalists were
chosen by a team of experts.
› Backed by serious cash. The winners
got $200 million capital investment by
GE and its partners.
Source: The SMI-Wizness Social Media Sustainability Index (2011)
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