Lean initiatives often fail because leaders do not properly engage and teach their teams. Leaders must create tension by showing employees the current reality compared to an ideal vision, which builds creativity to solve problems without causing stress. They should eliminate fear and comfort to make space for learning, actively engage with employees, delegate work to others while also applying lean to their own work.
Simplified presentation of a larger effort which has proven to be very effective in tying together Engagement, Lean, Leadership, and several Quality influences and outcomes. The great miss of most organizations is disregard for or minimalising the importance of people and their influence on profitability, competitiveness, sustainability (of organization and even whole industries), while obsessing over materials (commodities) costs (which remain the same for all competitors).
An overview on how to implement EDCA (Explore - Do - Check - Act) in the field of Lean Sales and Marketing. Also includes an outline for standard work.
There is a presentation utilizing this slide deck available in the training section at Business901.com. Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the organization. As companies have become flat, their decision making is increasingly being done by committee. As a supplier, you must mimic your customer decision-making path and as a result your sales and marketing will also be done by committee.
This document outlines initiatives at a company to increase employee engagement and develop leadership. It discusses implementing lean initiatives like a safety program that reduced injuries, conducting employee surveys to identify improvement areas, and increasing kaizen champions. It also covers succession planning, identifying talent gaps, and cascading strategic plans to address gaps. The goal is to engage employees, improve processes, and strengthen leadership development.
This document discusses talent engagement and its importance for workplace harmony. It defines engagement as the extent to which employees are willing to go above and beyond their normal duties. High engagement is linked to commitment, performance, satisfaction, and profitability. The document outlines drivers of engagement including company practices, quality of life, total rewards, work, and people. It describes benefits such as productivity, retention, transparency, safety, and costs. Steps for building engagement include understanding drivers, validating results, planning, executing programs, and measuring effectiveness. Key elements that support engagement are empowered management, well-being, communication, cooperation, development, flexible culture, and HR programs.
Standard Work in Lean Sales and MarketingBusiness901
This presentation is an overview on how to implement SDCA (Standardize – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work and an embedded video.
This presentation is an overview on how to implement PDCA (Plan – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work and an embedded video.
Lean initiatives often fail because leaders do not properly engage and teach their teams. Leaders must create tension by showing employees the current reality compared to an ideal vision, which builds creativity to solve problems without causing stress. They should eliminate fear and comfort to make space for learning, actively engage with employees, delegate work to others while also applying lean to their own work.
Simplified presentation of a larger effort which has proven to be very effective in tying together Engagement, Lean, Leadership, and several Quality influences and outcomes. The great miss of most organizations is disregard for or minimalising the importance of people and their influence on profitability, competitiveness, sustainability (of organization and even whole industries), while obsessing over materials (commodities) costs (which remain the same for all competitors).
An overview on how to implement EDCA (Explore - Do - Check - Act) in the field of Lean Sales and Marketing. Also includes an outline for standard work.
There is a presentation utilizing this slide deck available in the training section at Business901.com. Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the organization. As companies have become flat, their decision making is increasingly being done by committee. As a supplier, you must mimic your customer decision-making path and as a result your sales and marketing will also be done by committee.
This document outlines initiatives at a company to increase employee engagement and develop leadership. It discusses implementing lean initiatives like a safety program that reduced injuries, conducting employee surveys to identify improvement areas, and increasing kaizen champions. It also covers succession planning, identifying talent gaps, and cascading strategic plans to address gaps. The goal is to engage employees, improve processes, and strengthen leadership development.
This document discusses talent engagement and its importance for workplace harmony. It defines engagement as the extent to which employees are willing to go above and beyond their normal duties. High engagement is linked to commitment, performance, satisfaction, and profitability. The document outlines drivers of engagement including company practices, quality of life, total rewards, work, and people. It describes benefits such as productivity, retention, transparency, safety, and costs. Steps for building engagement include understanding drivers, validating results, planning, executing programs, and measuring effectiveness. Key elements that support engagement are empowered management, well-being, communication, cooperation, development, flexible culture, and HR programs.
Standard Work in Lean Sales and MarketingBusiness901
This presentation is an overview on how to implement SDCA (Standardize – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work and an embedded video.
This presentation is an overview on how to implement PDCA (Plan – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work and an embedded video.
Customer Value Mapping: Using customer value mapping to understand what custo...Business901
Customer value mapping is a qualitative approach that looks at the perceived value of a product or service from the customer’s perspective.
The Business901 Fractional Marketing Services allow customers to focus on their core operations while the business development and marketing experts at Business901 handle customer-facing campaigns. The plans are tailored to each business, considering each company’s existing capabilities, budget, and industry.
Business901 offers a unique combination of traditional and progressive methods to maximize customer growth. Social media campaigns, in-person and online events, and partnerships with industry organizations are all available, depending on the company’s needs. Additionally, Business901 utilizes AI-based tools to accelerate the sales and marketing process. This modern approach ensures that customers get the most out of their time and budget.
“At the end of the day, Business901 is focused on providing clients with the best experience possible,” said Dager. “We strive to give our clients access to the expertise and resources they need to succeed in their respective industries.”We act as teachers, consultants, strategists, or implementers. The program is designed around your desired deliverables with specific milestones and time frames to meet your outcomes.
Are you looking at growth through the right lenses? Or are you still operating in the Doom Loop? Is your disciplined actions focused on experimentation?
Jim Collins has been talking about the Flywheel Effect for many years and most of us (should) know the intricacies behind the concept. Reviewing the recent book Experimentation Works, author Stefan Thomke reinforces this effect through Booking's Growth Flywheel and his own 7 System Levers.
Expanding on just 3 of the 7 levers:
1. Scale: Number of experiments per week, months, or year
2. Scope: Extent to which an organization’s employees are involved in experiments
3. Speed: Time from formulating a hypothesis to completing an experiment
In the past, I have written about using the Lean trio of SDCA, PDCA, EDCA with an umbrella of CAP-Do or in Non-Lean terms; Standard Work, Continuous Improvement, Design Thinking (Exploration), and Reflection.
In the book, Cracked it!: How to solve big problems and sell solutions like top strategy consultants, the authors lay out their 4s Framework in much the same manner with a flowchart to guide you through the use of it. Their dive into each discipline is excellent. Enjoy the read.
The part of the framework that they took the time with that most problem-solving books don’t is the Sell Stage. Of course, I am partial to that area but even though I am, when doing it for myself, I often just think people get it. Everyone wants to grow revenue or save time and money?
I also like that though it is convenient to put documentation at the end and part of this stage, I took a little deeper meaning from it. The part of sustaining, and even improving again often rests on the idea of how we deliver/sell the results.
Branops - Making Your Story Your StrategyBusiness901
In BRANOPS, we scale by looking at marketing from a Growth Mindset. We don’t start with a complex market and try to work back by tweaking and modifying it.
Roles of Intuition & Rationality in Strategic DecisionsBusiness901
Author Julia Sloan in the book, Learning to Think Strategically, emphasizes the need for both a Creative and Rational balance in the approach.
Sloan says, "Without a well-honed intuitive sense, problem analysis can remain clinical, sanitized, and ineffectual, in that problems are exposed only superficially and analyzed without much, if any, examination of the “truthfulness” of their cause. Rationality then plays the critical role of identifying relevant information and analyzing facts." I find her approach the rest of the book equally enlightening.
This process reminds me of the Divergent/Convergent Design Think approach and equally similar to Disney’s Creative Strategy: Dreamer, Realist, and Critic approach.
I have both an electronic and audion version of the book. It is a good listen. Amazon: Learning to Think Strategically 4th Edition https://amzn.to/2Z1vyKB
Onboarding Freelancers LinkedIn Group Deck Business901
Would you contribute to empowering Freelancers in your work environment?
Please consider joining this LinkedIn Group:
https://lnkd.in/eRuGzsm
As the use of Freelancers proliferate across organizational departments new ways of thinking are required. We have created instances of success in employee onboarding but often we have similar expectations of Freelancers in very condensed cycles.
This group is intended first and foremost to create awareness of these issues and elaborate on ideas for enhancing the flow of work between the stakeholders.
Lean Scale Up: Lean as a Growth StrategyBusiness901
This document discusses implementing lean marketing systems and lean as a growth strategy. It introduces lean through the processes of SDCA (Standard Work), PDCA (Continuous Improvement), and EDCA (New Markets and Products). It emphasizes that standards create repeatable business models and allow companies like Toyota, Amazon, and Ingersoll Rand to excel through continuous improvement and adaptability. Growth requires planning, budgeting, and funding innovation and costs. The budget is key to fueling sustainable growth.
Social Media Analytics For International MarketersBusiness901
This Prime Target Webinar will provide insights on how social media analytics can be used for International Market Research.
Topics Covered:
1. Five Advantages to using social media analytics for international marketing
2. Social media – source for market research unexploited by companies
3. Learn to understand and track our markets and competitors in our target countries
4. Discover reliable tools adapted for small companies
More Info & Registration:
https://www.bigmarker.com/prime-target/SOCIAL-MEDIA-ANALYTICS-FOR-INTERNATIONAL-MARKETERS
In creating an International Strategy, "Where to play" is a critical component, maybe the most. And the scariest part is that it can change rather quickly. What is your risk? Are you prepared?
This is an excerpt from a recent Prime Target and Euromonitor International webinar about risk hosted by Tatiana Miron: https://lnkd.in/eXr_8dU
PrimeTarget.tech helps SMEs and startups accelerate growth and improve performance globally through the power of data and analytics. The management team is versatile and abreast in growth hacking for companies with global ambitions. Their purpose is to open access to small and medium enterprises to a fundamentally new approach in decision making with regards to global strategies, one designed to match today's fast pace of change and new technologies.
Get On Track with a Strength-Based Sales and Marketing ApproachBusiness901
If the video does not play in the 2nd slide, this is the YouTube Link: https://youtu.be/fmWWut0rjBY
The video incorporates the disciplines I use within a Strength-Based Sales and Marketing effort. Taken from great leaders of Appreciative Inquiry, it may look complicated but all of these are founded on the basic principles of AI.
Appreciative Inquiry is a shift from looking at problems and deficiencies and instead focusing on strengths and successes. It is a tool for change, and it will strengthen relationships throughout your business. Most people struggle to obtain this mindset without training. We have just been conditioned otherwise. I always use the example that is about obtaining the flow of what and how versus the drilling down of why. In sales and marketing when you analyze your wins instead of your losses it makes you 10X more likely to understand the events that trigger decision-makers to become motivated about buying your product or service.
More info at https://business901.com/
Faces of Change 2 - Social Emotional Learning ProgramBusiness901
The document summarizes an online program called Faces of Change that helps youth develop career and life plans. The program consists of a series of webinars for students, parents, teachers, and future instructors. The webinars will introduce a timeline tool and activity workbooks to help participants explore interests and goals. Those who complete the training can become licensed instructors and gain access to ongoing curriculum support through an annual subscription. The goal is to equip youth with the skills to create successful futures.
A recent presentation for a small group of manufacturers on Lean Sales and Marketing. We concentrated primarily on creating a marketing space utilizing Lean and Blue Ocean principles.
Are You Interested in Esports Advertising? Are you unsure of how to get started?
Take a look at the following Ad Deck and see if you would like to test the waters.
More information: Business901, https://business901.com
KM Cyber Security, https://www.kmcybersecurity.com/
Keatron Evans is the Managing Partner at KM Cyber Security, LLC
and responsible for global information security consulting business which includes penetration testing, incident response management/consulting, digital forensics, and training.
Intel E5/Gold processors, SSD drives in RAID 10, 10Gbps network interfaces, enterprise-grade RAM, peering with multiple Tier-1 networks for excellent latency, and more. - At pricing that is hard to believe.
Understand the Purpose Behind the QuestionBusiness901
This document categorizes different types of questions and their purposes. Yes/no questions verify facts or events, while who, what, when, where questions seek specific information or facts. How and why questions aim to make sense of information, analyze topics, or clarify understanding. Comparing and contrasting questions analyze similarities and differences, while predictive questions forecast or hypothesize outcomes or consequences. Open-ended questions requiring justification, critique, or judgment are considered higher-order thinking skills.
Turning Reflection into Action using the Lean Process of CAP-Do Business901
The Lean Process of CAP-Do is how I initiate most projects. It creates a path towards capturing standard work, deciding what we what improve on, what we want to explore and not to be forgotten what we want to stop doing. This outline provides an introduction to using Lean for marketing and introduces the upcoming workshop on Marketing Action Research.
Customer Value Mapping: Using customer value mapping to understand what custo...Business901
Customer value mapping is a qualitative approach that looks at the perceived value of a product or service from the customer’s perspective.
The Business901 Fractional Marketing Services allow customers to focus on their core operations while the business development and marketing experts at Business901 handle customer-facing campaigns. The plans are tailored to each business, considering each company’s existing capabilities, budget, and industry.
Business901 offers a unique combination of traditional and progressive methods to maximize customer growth. Social media campaigns, in-person and online events, and partnerships with industry organizations are all available, depending on the company’s needs. Additionally, Business901 utilizes AI-based tools to accelerate the sales and marketing process. This modern approach ensures that customers get the most out of their time and budget.
“At the end of the day, Business901 is focused on providing clients with the best experience possible,” said Dager. “We strive to give our clients access to the expertise and resources they need to succeed in their respective industries.”We act as teachers, consultants, strategists, or implementers. The program is designed around your desired deliverables with specific milestones and time frames to meet your outcomes.
Are you looking at growth through the right lenses? Or are you still operating in the Doom Loop? Is your disciplined actions focused on experimentation?
Jim Collins has been talking about the Flywheel Effect for many years and most of us (should) know the intricacies behind the concept. Reviewing the recent book Experimentation Works, author Stefan Thomke reinforces this effect through Booking's Growth Flywheel and his own 7 System Levers.
Expanding on just 3 of the 7 levers:
1. Scale: Number of experiments per week, months, or year
2. Scope: Extent to which an organization’s employees are involved in experiments
3. Speed: Time from formulating a hypothesis to completing an experiment
In the past, I have written about using the Lean trio of SDCA, PDCA, EDCA with an umbrella of CAP-Do or in Non-Lean terms; Standard Work, Continuous Improvement, Design Thinking (Exploration), and Reflection.
In the book, Cracked it!: How to solve big problems and sell solutions like top strategy consultants, the authors lay out their 4s Framework in much the same manner with a flowchart to guide you through the use of it. Their dive into each discipline is excellent. Enjoy the read.
The part of the framework that they took the time with that most problem-solving books don’t is the Sell Stage. Of course, I am partial to that area but even though I am, when doing it for myself, I often just think people get it. Everyone wants to grow revenue or save time and money?
I also like that though it is convenient to put documentation at the end and part of this stage, I took a little deeper meaning from it. The part of sustaining, and even improving again often rests on the idea of how we deliver/sell the results.
Branops - Making Your Story Your StrategyBusiness901
In BRANOPS, we scale by looking at marketing from a Growth Mindset. We don’t start with a complex market and try to work back by tweaking and modifying it.
Roles of Intuition & Rationality in Strategic DecisionsBusiness901
Author Julia Sloan in the book, Learning to Think Strategically, emphasizes the need for both a Creative and Rational balance in the approach.
Sloan says, "Without a well-honed intuitive sense, problem analysis can remain clinical, sanitized, and ineffectual, in that problems are exposed only superficially and analyzed without much, if any, examination of the “truthfulness” of their cause. Rationality then plays the critical role of identifying relevant information and analyzing facts." I find her approach the rest of the book equally enlightening.
This process reminds me of the Divergent/Convergent Design Think approach and equally similar to Disney’s Creative Strategy: Dreamer, Realist, and Critic approach.
I have both an electronic and audion version of the book. It is a good listen. Amazon: Learning to Think Strategically 4th Edition https://amzn.to/2Z1vyKB
Onboarding Freelancers LinkedIn Group Deck Business901
Would you contribute to empowering Freelancers in your work environment?
Please consider joining this LinkedIn Group:
https://lnkd.in/eRuGzsm
As the use of Freelancers proliferate across organizational departments new ways of thinking are required. We have created instances of success in employee onboarding but often we have similar expectations of Freelancers in very condensed cycles.
This group is intended first and foremost to create awareness of these issues and elaborate on ideas for enhancing the flow of work between the stakeholders.
Lean Scale Up: Lean as a Growth StrategyBusiness901
This document discusses implementing lean marketing systems and lean as a growth strategy. It introduces lean through the processes of SDCA (Standard Work), PDCA (Continuous Improvement), and EDCA (New Markets and Products). It emphasizes that standards create repeatable business models and allow companies like Toyota, Amazon, and Ingersoll Rand to excel through continuous improvement and adaptability. Growth requires planning, budgeting, and funding innovation and costs. The budget is key to fueling sustainable growth.
Social Media Analytics For International MarketersBusiness901
This Prime Target Webinar will provide insights on how social media analytics can be used for International Market Research.
Topics Covered:
1. Five Advantages to using social media analytics for international marketing
2. Social media – source for market research unexploited by companies
3. Learn to understand and track our markets and competitors in our target countries
4. Discover reliable tools adapted for small companies
More Info & Registration:
https://www.bigmarker.com/prime-target/SOCIAL-MEDIA-ANALYTICS-FOR-INTERNATIONAL-MARKETERS
In creating an International Strategy, "Where to play" is a critical component, maybe the most. And the scariest part is that it can change rather quickly. What is your risk? Are you prepared?
This is an excerpt from a recent Prime Target and Euromonitor International webinar about risk hosted by Tatiana Miron: https://lnkd.in/eXr_8dU
PrimeTarget.tech helps SMEs and startups accelerate growth and improve performance globally through the power of data and analytics. The management team is versatile and abreast in growth hacking for companies with global ambitions. Their purpose is to open access to small and medium enterprises to a fundamentally new approach in decision making with regards to global strategies, one designed to match today's fast pace of change and new technologies.
Get On Track with a Strength-Based Sales and Marketing ApproachBusiness901
If the video does not play in the 2nd slide, this is the YouTube Link: https://youtu.be/fmWWut0rjBY
The video incorporates the disciplines I use within a Strength-Based Sales and Marketing effort. Taken from great leaders of Appreciative Inquiry, it may look complicated but all of these are founded on the basic principles of AI.
Appreciative Inquiry is a shift from looking at problems and deficiencies and instead focusing on strengths and successes. It is a tool for change, and it will strengthen relationships throughout your business. Most people struggle to obtain this mindset without training. We have just been conditioned otherwise. I always use the example that is about obtaining the flow of what and how versus the drilling down of why. In sales and marketing when you analyze your wins instead of your losses it makes you 10X more likely to understand the events that trigger decision-makers to become motivated about buying your product or service.
More info at https://business901.com/
Faces of Change 2 - Social Emotional Learning ProgramBusiness901
The document summarizes an online program called Faces of Change that helps youth develop career and life plans. The program consists of a series of webinars for students, parents, teachers, and future instructors. The webinars will introduce a timeline tool and activity workbooks to help participants explore interests and goals. Those who complete the training can become licensed instructors and gain access to ongoing curriculum support through an annual subscription. The goal is to equip youth with the skills to create successful futures.
A recent presentation for a small group of manufacturers on Lean Sales and Marketing. We concentrated primarily on creating a marketing space utilizing Lean and Blue Ocean principles.
Are You Interested in Esports Advertising? Are you unsure of how to get started?
Take a look at the following Ad Deck and see if you would like to test the waters.
More information: Business901, https://business901.com
KM Cyber Security, https://www.kmcybersecurity.com/
Keatron Evans is the Managing Partner at KM Cyber Security, LLC
and responsible for global information security consulting business which includes penetration testing, incident response management/consulting, digital forensics, and training.
Intel E5/Gold processors, SSD drives in RAID 10, 10Gbps network interfaces, enterprise-grade RAM, peering with multiple Tier-1 networks for excellent latency, and more. - At pricing that is hard to believe.
Understand the Purpose Behind the QuestionBusiness901
This document categorizes different types of questions and their purposes. Yes/no questions verify facts or events, while who, what, when, where questions seek specific information or facts. How and why questions aim to make sense of information, analyze topics, or clarify understanding. Comparing and contrasting questions analyze similarities and differences, while predictive questions forecast or hypothesize outcomes or consequences. Open-ended questions requiring justification, critique, or judgment are considered higher-order thinking skills.
Turning Reflection into Action using the Lean Process of CAP-Do Business901
The Lean Process of CAP-Do is how I initiate most projects. It creates a path towards capturing standard work, deciding what we what improve on, what we want to explore and not to be forgotten what we want to stop doing. This outline provides an introduction to using Lean for marketing and introduces the upcoming workshop on Marketing Action Research.
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxOH TEIK BIN
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Setup Default Value for a Field in Odoo 17Celine George
In Odoo, we can set a default value for a field during the creation of a record for a model. We have many methods in odoo for setting a default value to the field.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
1. Lean Engagement Team
Book
Coming Soon!
The Collaborative Cycle
of Sales and Marketing
2. SETTING THE STAGE
Will Lean ever be sustained unless sales and marketing are
on board?
Why start with production if we want to look from the
customer’s eyes?
Would it be not be more correct if we did Lean sales and
marketing first?
Why can’t we have Quality in Sales and Marketing?
3. SETTING THE STAGE(cont.)
With few exceptions, every time Lean is introduced to sales and
marketing, it was through Value Stream Mapping with the sole
purpose of removing waste in the process.
They were told what that data meant and as a result what they
should stop doing.
This resulted in neither an increase in sales nor an increase in
value added time with the customer.
Salespeople had every right to scream and ignore the
conversation. All they were ever told to do was gather data.
4. Lean Engagement Team
Value Stream Manager
Team Coordinator
Sales Team
Marketing Communication
5. The implementation and deployment of Lean Sales and Marketing
teams must include a clear definition of roles and matching needed
talent to each team.
Every organization will deploy differently, there is no cookie cutter
approach.
Roles are an important part of this process and the more definition
provided the more effective the individual Teams will be.
Organizations that consider these alignments as an integral part of
their sales and marketing strategy create strategic advantages over
the competition..
6. The Team Coordinator (TC) maintains the integrity of the processes through coaching and predefined control po
Overview:
The Value Stream Manager (VSM) represents
the product/service markets and the business.
Team Coordinator (TC) maintains the integrity of the
processes through coaching and predefined control
points.
The Sales and Marketing Team (Team) is a cross-
functional group whose number and expertise are
derived from the decision-making path of the customer.
This Team does the actual sales, providing content,
technical functions, trials, testing, etc.
7. The Team Coordinator (TC) maintains the integrity of the processes through coaching and predefined control po
Transaction to teams
Obtainable goal setting.
Willingness to train people.
Commitment to measurement
Understanding and agreement on the need for processes.
Dedication to knowledge capture & sharing internally & externally.
Clear-cut business and/or divisional strategy and objectives.
8. Value Stream Manager
Identify specific products/markets that offer organization best
options for growth.
Create a value model for each of targeted product or market.
Clearly state the organization’s competitive value proposition.
Identify the direction needed to enhance that value proposition.
Monitor competitive value proposition.
9. Team Coordinator
Facilitating the team’s progress toward their goal
Ensuring that work being delivered is in tune w/ customer’s needs.
Mentoring the team on Lean processes .
Acting as a buffer for outside interruptions.
10. SALES PDCA
It is nothing more than a standard
PDCA cycle except the SALES part of
the framework is where the sales team
gets its directions and coaching from
the team coordinator and value
stream manager. Within the actual
PDCA stage the sales team is
empowered to make their own choices
and determine their own direction to
accomplish the goals of that cycle.
One of the key considerations in
developing a team is to determine the
objective of the cycle. Is it primarily
problem-resolution, creativity, or
tactical execution?
11. Teams
First consider the kind of team needed:
• Problem Resolution
• Creativity
• Tactical execution
Once you've established the objectives, you
choose a team structure to match it.
Without this process you may have creative
teams working on tactical execution or on
the other hand a problem-solving team
working on a creative solution.
12. As the customer/prospect travels through
their decision-making process our marketing
efforts are implemented in spirals of
increasing knowledge of their process that
converge on the ultimate goal, the correct
solution for the customer. The spiral gets
tighter as we progress. I like to think of it as
an increase in cadence. Passing through
from one spiral to the next is a result of the
customer or, better put, the result of our
increase in knowledge about the customers’
problem and the match of our proposed
solution. This handoff from one PDCA cycle
to another is typically managed through a
control point.
13. This entire value stream could be managed by
one value stream team or it could be passed to
another value stream team that manages only
that cycle. It all depends on how you set up
your organization. Viewing your value
stream/marketing cycle in this manner creates
endless opportunities for improvement. It is
also much easier to handle the team concept
of sales and marketing with a thought process
of continuous improvement.
The sales and marketing team is a cross-functional group whose number and expertise
are derived from the decision-making path of the customer. The team is first and
foremost the listening post for the customer (prospect), providing the customer with the
information, technology, and support that is required. This is done through a
PDCA/SDCA/EDCA cycle that depending on the complexity may constitute an entire
sales cycle or just a certain portion of the customer’s decision-making process.
14. Marketing Communications
Handles the marketing communications for the company.
Works closely with Value Stream Managers & Team Coordinators
Provide support for program strategy and value stream.
Web
Ezine Mailers Brochure Pricing
Presence
Social Press
Speaking Advertising Referral
Media Release
15. Lean Marketing House Trio
Available on Business901:
• PDF – Instant Download
Available on Amazon:
• Kindle
• CD Rom
• Ring bound
16. Marketing with Lean Program Series
1. Lean Marketing House Overview
2. Driving Market Share
3. Marketing with PDCA
4. Marketing with A3
5. Lean Engagement Team
17. Visit the Business901 Website
Information on Lean, Six Sigma, Theory of Constraints, Kanban
and how they relate to Marketing.
• Over 80 Free eBooks
• Regular Blog Posts
• Podcast with Celebrated Authors, Industry Practitioners
and Leading Thought Leaders
Our Mission is to bring
Continuous Improvement to Sales and Marketing.
http://business901.com
