Ziqitza Healthcare Ltd is an ambulance service provider in India that was invested in by Acumen to provide services to the poor. Ziqitza operates over 1000 ambulances across several states in India and receives around 1000 calls per day. While Ziqitza aimed to serve the poorest segments of the population with its "Access for All" model, it did not have robust data on who it was actually serving and whether it was reaching the very poor. Ziqitza implemented a Lean Data project in 2014 to gather new customer insights in order to better understand and enhance how it creates value for customers, especially the poorest.