1. Case Study
Project | Branding + Retail Environment
Client | Dish Hospitality
Creating a high-energy
Mexican experience!
Client | Di sh Hospitality Pvt. Ltd. PROJECT PROFILE
Location | Delhi
Sancho’s is an upscale Mexican Casual Restaurant recently launched in Delhi. It’s a
unique and authentic Mexican entrées inspired from Texas and California. Global
Work | Identity + Retail Environment
cuisine in an all ‘Mex’d Up!’ flair. Lea f Design had t o create a unique ‘high-energy brand
experience’ which would appeal t o all fam ily and y oungster s during the day and a
rom antic, let loose atm osphere in the ev enings.
DESIGN SOLUTION
Leaf Design dev eloped a com plete brand identity , design extension s and signages for
the restaurant. We helped create the desired am bience with a high -energy Mexican
them e graphics accented with a People of Mexico and Spanish t ouch of class. The use of
natural backgrounds highlighted with Hispanic colours and artifacts. In the exterior
façade we used Spanish rustic with colour accents y et replicable t o ensure the brand
recognition and consistency .
411, Abhishek, O New Link Road, Andheri West, Mumbai 400 053, India T : +91 22 66963603, F: +91 22 66963604 W: www.theleafdesign.com
ff © Leaf Design Pvt. Ltd. | www.theleaf design.c om

2. Project | Branding + Retail Environment
Logo Identity
Client | Dish Hospitality
Sancho’s: ‘All Mex’d Up!’
The logo seal inspired from ‘The Aztec World’
it portrays the authentic f eel of the Mexican Civilization.
© Leaf Design Pvt. Ltd. | www.theleaf design.c om

3. Project | Branding + Retail Environment
Wall Graphics
Client | Dish Hospitality
Staircase Theme Wall ( Hand Painted )
Sancho's is a complete Mexican
experience – food, f un, music et al. This
complete and wholesome experience is
depicted on the walls as well. The guest
is serenaded in sty le as if the musicians
were really playing f or them.
© Leaf Design Pvt. Ltd. | www.theleaf design.c om

4. Project | Branding + Retail Environment
Wall Graphics
Client | Dish Hospitality
Kitchen Theme Wall ( Hand Painted )
The efficient chef at Sancho's juggles
up y our fav ourite signature Mexican
dishes the way the customers love it.
The v arious ingredients and some
random names depict the v arious things
that go into cooking up a Mexican delight.
The colours are also f un and spicy.
© Leaf Design Pvt. Ltd. | www.theleaf design.c om

5. Project | Branding + Retail Environment
Wall Graphics
Client | Dish Hospitality
Bar Area Theme Wall ( Hand Painted )
Twisty, twirly sketches, tequila f un – all this
and more are serv ed up at the bar, and all
this is depicted on the theme wall as well.
The colours are light and easy, just like the
spirit of the 'spirits' themselv es.
© Leaf Design Pvt. Ltd. | www.theleaf design.c om

6. Project | Branding + Retail Environment
Menu card
Client | Dish Hospitality
Menucard
Made of Wood and the Illustrations are
carv ed on the sides of it like a thick border
Food & Beverage Menu card
© Leaf Design Pvt. Ltd. | www.theleaf design.c om

7. Project | Branding + Retail Environment
Menu card
Client | Dish Hospitality
Kids Menu
Designed to make themf eel special while
they are in therestaurant, the menu card
consistedinteresting trivia games, join
the dots,find the way etc. to make it more
interactive
© Leaf Design Pvt. Ltd. | www.theleaf design.c om

8. Project | Branding + Retail Environment
Facade
Client | Dish Hospitality
External Vertical Signage
Mandatory Signage inside restaurant
© Leaf Design Pvt. Ltd. | www.theleaf design.c om

9. Project | Branding + Retail Environment
Collateral
Client | Dish Hospitality
Folder Kit Cover Design
The f older cover is an inv itation – for a
journey into the world of Sancho's. Ev en
the sheet of paper designed on the cover
is patterned like a journey.
back front
© Leaf Design Pvt. Ltd. | www.theleaf design.c om

10. Project | Branding + Retail Environment
Promotional Communications
Client | Dish Hospitality
Teaser Advertisement
Showing a fusion of Mexican culture with
Indian – the teaser Ads bring out the
unexpected similarities between the two
diff erent worlds. The two fictitious people
symbolize the commonness, which
rev eals the speciality of Sancho’s which
serv es Mexican food.
Sancho’s Teaser Ad Campaign published
in Times Of India (Delhi).
Sancho’s Bucks
The redeemable coupon f or Sancho's are
interestingly sty led as Sancho's Bucks –
exchangeable for f ood and other fun
off ers. They look like currency and are as
valued at Sancho's as any other world
currency would be.
© Leaf Design Pvt. Ltd. | www.theleaf design.c om