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Robert Mosca Presentation Pers Info

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Copywriter, creative director, marketing solutions

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Robert Mosca Presentation Pers Info

  1. 1. Never At a Loss for Words ... a Associate Creative Director Ryan + Deslauriers, 2006-2008 b Senior Copywriter Silversea Cruises, Ltd., 2000-2006 c Senior Copywriter AccuDocs, Ltd., 1998-2000 Robert Mosca 7206 Renaissance Way NE, Atlanta GA 30308 • mobile: 954.328.3197 • e-mail: mosca.robert@yahoo.com Resumé a b c Conceived, wrote and developed advertising Wrote copy for print advertising, brochures, direct Wrote and edited all in-house promotional materials campaigns and brand landscapes detailing the mail pieces, annual atlases and supplements for this and advertising experience, essence and relevance of luxury real estate five-star luxury cruise line with global ports of call Wrote, edited and developed concept for ads, direct- Worked with artists to develop typography, Wrote and edited website copy and presentation copy mail and promotional materials, website content and color palette and name proposals targeted to travel agencies quarterly magazine, Latitudes, for our client, NCL Cruise Lines Branded international five-star luxury real estate, both Wrote and edited The Venetian Society Newsletter, whole and fractional promoting new itineraries to past guests Helped write and develop marketing plans, incentive and customer-loyalty programs and advertising National and international client list, including Researched and helped develop new packages and campaigns for many prestigious clients in the travel Orient-Express Hotels, Banyan Tree Hotels & Resorts, programs (i.e., Cultural Enrichment Program) and medical industries St. Regis, Ritz Carlton, Rosewood and Westin promoting existing itineraries
  2. 2. The Art of Rebellious Elegance Advertising Campaign Concept, creative direction and copy We proclaim the art of rebellious elegance. A bold definition of luxury for a new century. A limited home-owning opportunity so far beyond the cliché of unique, it’s singular. Transfixed between jungle Eden and sapphire lagoon. Rosewood Residences at Mayakoba Ryan + Deslauriers
  3. 3. Rebellious Elegance Unveiling Brochure Copy The Rosewood Residences at Mayakobá are a sensory and emotional experience supplanting ostentatious luxury. Glass canvases and open spaces empower your home with the physical sensation of nature — brilliant fissures of sunshine and absinthe green lagoons — all embraced by 590 acres of garden paradise. Here is the art you live in. Enriching forms and pleasing modern lines and projections. The artist’s materials used in the creation of your collector’s villa include indigenous slate and limestone mined from local cenotes; and rich, dark woods from native forests embellish each masterwork. Envisioned and sculpted by the world-acclaimed vanguardist architects of Casa Jardin of Spain. To match the innovative form of these homes, you would have to purchase a priceless one-of-a-kind structure by architect Mies van der Rohe or a skyspace installation by artist James Turrell. This is minimalism maximized. This is the poetry of organic living. Rosewood Residences at Mayakoba Ryan + Deslauriers
  4. 4. Linger Forever Invitational Brochure for fractional residences Co-creative and copy TO E X PE R I E NC E St. Regis is to own NEW YORK St. Regis is an original New York City icon, with an address that speaks volumes. John Jacob Astor’s inimitable legend is a legacy exceeding your expectations, crafted to meet your most discerning standards and consistently delivering nothing less than perfection. As a traveler of distinction, you are personally invited to savor the bespoke lifestyle of ownership at The St. Regis New York. Allow us to personally customize an experience crafted to your unique tastes offering the opportunity for you to stay in an exquisite private Residence. Living at St. Regis This New York icon can be the setting for indelible moments is truly the art of living at the pinnacle. that become an enduring part of your life. To learn how visit, stregisaddress.com/invitation When this is your address, all you will or call 800 671 8932. ever need to say is, “St. Regis.” TO EXPERIENCE As a traveler of distinction, you are personally St. Regis is to own invited to savor the bespoke lifestyle of ownership NEW YORK at The St. Regis New York. Allow us to personally customize an experience crafted to your unique St. Regis is an original New York City icon, tastes offering the opportunity for you to stay in with an address that speaks volumes. John Jacob an exquisite private Residence. Living at St. Regis Astor’s inimitable legend is a legacy exceeding is truly the art of living at the pinnacle. your expectations, crafted to meet your most discerning standards and consistently delivering When this is your address, all you will nothing less than perfection. ever need to say is, “St. Regis.” St. Regis/Starwood Ryan + Deslauriers
  5. 5. A Life in the Green Vision Brochure Co-creative and copy LG 1 NO. IntroductIon PL AntinG SeedS thAt GrOw COMMUnitieS W h a t s e t s t h e M a n t r i a G r o u p , L p a p a r t f r o M o t h e r c o M M u n i t y d e s i G n e r s a n d d e v e L o p e r s i s M o r e t h a n t h e M e r e L a n d s c a p i n G a n d M a r k e t i n G o f p i e c e s o f p r o p e r t y ; i t i s n u r t u r i n G t h e s p i r i t o f t h e L a n d a n d t h e s p i r i t a n d a s p i r a t i o n s o f t h e p e o p L e W h o W i L L b u i L d t h e i r d r e a M s u p o n t h a t L a n d . Planting Seeds That Grow Communities What sets the Mantria Group, LP apart from other community designers and developers is more than the mere landscaping and marketing of pieces of property; it is nurturing the spirit of the land and the spirit and aspirations of the people who will build their dreams upon that land. Fertile ideas are the lifeblood of Mantria Group. Finding ways to responsibly embrace nature in a grand design that is still pleasing to a 21st century mindset accustomed to all of its conveniences and ease of life. We hold a mirror up to nature and see ourselves reflected there. f e r t i L e i d e a s a r e t h e L i f e b L o o d o f t h e M a n t r i a G r o u p . f i n d i n G W a y s t o r e s p o n s i b L y e M b r a c e n a t u r e i n a G r a n d d e s i G n t h a t i s s t i L L p L e a s i n G t o a 2 1 s t c e n t u r y M i n d s e t a c c u s t o M e d t o a L L o f i t s c o n v e n i e n c e s a n d e a s e o f L i f e . W e hold a mir ror u p to nat u r e a nd see ou rselv es r eflected ther e . Mantria Communities Ryan + Deslauriers
  6. 6. Think Back, Kick Back, Come Back Advertising campaign Think back. Co-creative and copy Remember endless summer days in Panama City Beach? Good times you can own again forever. Kick back. Relaxed coastal residences. All the pleasures of vacation. All the comforts of home. Your opportunity to own it all. Think back. Remember endless summer days in Come back. Panama City Beach? A place that reflects your spirit and your lifestyle. Good times you can own again forever. A place you’ll be proud to show and share with friends and family. Kick back. Relaxed coastal residences. Own life to the fullest. All the pleasures of vacation. All the comforts of home. Your opportunity to own it all. Come back. A place that reflects your spirit and your lifestyle. EVENTIDE OPEN HOUSE: A place you’ll be proud to show and share with friends and family. Visit the Eventide Discovery Center 22606 Panama City Beach Parkway Own life to the fullest. Panama City Beach, Florida 32413 Friday, June 29 - Saturday, July 7: 10:00 A.M to 4:00 P.M. Sunday, July 1: 1:00 P.M. to 4:00 P.M. July 4: Closed REAL • HONEST • COASTAL RESIDENCES 8 5 0 . 2 4 9 .1 1 7 0 • e v e n t i d e f l o r i d a . c o m Playground Destination Proper ties Inc., Licensed Real Estate Broker. This is not an offer to sell, nor a solicitation of an offer to buy, to residents of any state or province in which restrictions and other legal requirements have not been fulfilled. This advertisement is void where prohibited by law. Oral representations cannot be relied upon as correctly stating the representations of the developer. For correct representations, please make reference to this ad and to the document required by Section 718.503, Florida statutes, to be furnished by the developer to a buyer or lessee. Developer reserves the right to make any modifications as deemed necessary. Eventide West End, PC Beach Ryan + Deslauriers
  7. 7. Intimate Italian Cruising alternative — first person approach Advertising Campaign Co-concept and copy IN DULGE IN LA DOLCE VITA INDULGE IN LA DOLCE VITA My companions that I met on board Silver Whisper wait for me at a trattoria, just a few streets away. But I dawdle, lost in the moment. I’m afraid to hurry. Afraid I’ll miss a single moment of now. I want to drink in the way the sun and shade play with colours, the boisterous sounds of an Italian afternoon, the indulgences of wonderful new places and peoples. I hear my friends call “Isabella!” I take a quick snapshot to hold the feeling for ever and laughing, swept away in the joy of life. Live life to the fullest. My companions that I met on board Silver Whisper wait for me at a trattoria, just a few streets away. But I dawdle, lost in the moment. I’m afraid to hurry. Afraid I’ll miss a single moment of now. I want to drink in the way the sun and shade play with colours, the boisterous sounds of an Italian afternoon, the indulgences of wonderful new places and peoples. I hear my friends call “Isabella!” I take a quick snapshot to hold the feeling for ever and laughing, am swept away in the joy of life. Live life to the fullest. For information on our all-inclusive fares and worldwide itineraries, kindly contact your travel professional, call 877. 725.6505 or visit www.silversea.com. VOT E D WO R L D ’ S B E ST S M A LL S H I P C R U I S E LI N E C o n d é N a s t Tr a v e l e r 9 Ye a r s Tr a v e l + L e i s u r e 6 Ye a r s Silversea Cruises Silversea Cruises
  8. 8. Porto Cupecoy Advertising Campaign Concept and copy WHEN THE WORLD IS YOUR OYSTER, OWN THE PEARL. He loves the soft lights playing on Simpson Bay Lagoon just beyond his expansive terrace as a backdrop to his tète-á-tètes. The concierge has arranged a private chef and butler for the evening. The menu has been approved; the martinis shaken, not stirred. And if the lady in question desires a moonlight drive, the Aston Martin he imported duty-free awaits. He basks in the best the world could offer, this Euro-Caribbean oasis he calls “home.” Porto Cupecoy Ryan + Deslauriers
  9. 9. 2007 World Cruise Wish Book (Discovery Kit) Creative concept and copy SINGAPORE TO DUBAI I want to ride a lumbering elephant triumphantly into town, preceded by swirling dancers, their saris a kaleidoscope of brilliant colours. Flower petals fill the air, the scent of spices envelop me. And I want it all to happen to a Bollywood musical soundtrack. I want to palaver with the Punjabis, bend the ear of a Brahman, chant with the Jats and mingle with the Maharattas. Mmmmm, I want to dine on cumin and curry and spices that linger on my tongue. I’ll walk through pink-stone forts and palaces of maharajahs and catch a glimpse of the days of the Raj. I want to sail the cosmic ocean, and experience the mystical. I’ve read that in these ancient lands, Lord Vishnu lie sleeping upon the sea of forever. Does Vishnu dream of me as I dream of India? What wonders are created in his repose? Who makes the world? Silversea Cruises Silversea Cruises
  10. 10. Self-Promotion Brochure Co-concept and copy We understand the problem and offer you solutions customized to your business needs Advertising is everywhere ... TV, movies, the Internet, magazines, faxes, billboards and direct mail. How do you get your message through to the right people and keep your marketing dollars from ending up in the circular file? Unfortunately, most companies don’t have the time, human resources, technical and/or creative expertise to undertake the many steps involved in creating a successful direct-mail campaign. With over 35 years of proven experience, Accudocs is one of the largest direct-marketing and database management companies in the Southeast. We offer your buisiness all the services for developing and executing profitable direct mail programs with speed and efficiency. From strategic planning to award-winning creative to the latest technology in data processing, laser personalization and lettershop services to information technology pros work with that has successfully combined direct printing and fulfillment. And it’s all just you to understand your needs, your marketing creative agency services one phone call away. market, your past successes, your goals. with high volume production capabilities Together we develop your winning direct in the same facility, ensuring total quality Our team of skilled strategists, account marketing strategy. Accudocs is one of a and efficiency executives, creative designers and handful of companies in the United States Accudocs LLC Accudocs LLC
  11. 11. Freestyle Cruising Introduction Norwegian Cruise Line Magazine Copy Introducing cruising without boundaries Only NCL offers guests Freestyle Cruising – an innovative program designed to enhance and enrich your cruise experience. Forget everything you thought you knew about on-board vacations and picture a luxury resort unlike any you’ve ever experienced. A relaxing harbour for the travel connoiseur where service is prompt, courteous and unobtrusive, and attention is one-to-one. Where total freedom and flexibility are standard. This is the new wave of sailing aboard NCL. This is Freestyle Cruising. Norwegian Cruise Line Accudocs LLC

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