LD-shoes
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The document outlines a marketing campaign for a shoe brand with the following key points: 1) The campaign aims to position the brand as the most popular and identifiable brand through a commercial featuring famous athletes and promoting qualities of quality, design, and availability. 2) It will include the release of a company video representing its history and values as well as a series of short videos to motivate women to exercise. 3) A scavenger hunt game will be created hiding tickets to upcoming sports events around cities and posting clues on social media for fans to find them.
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Email: Morteza.javadinia@gmail.com
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Old Spice Case Analysis
The Old Spice "The Man Your Man Could Smell Like" campaign aimed to increase sales of Old Spice body wash. Wieden + Kennedy developed humorous TV commercials and social media tactics featuring an overly masculine character. This helped shift perceptions of body wash and beat competitor Axe. Through engaging ads and an interactive online presence, Old Spice saw huge increases in sales, social media followers, and brand awareness within months of the campaign.
Old Spice Ad Campaign
The Old Spice viral marketing campaign from 2010 featured Isaiah Mustafa promoting Old Spice body wash products in humorous commercials and response videos. The campaign's objectives were to increase body wash sales, promote brand recognition, and inform consumers about product benefits. It achieved major success, with over 107% increase in body wash sales, over 11 million YouTube views, and a 2700% increase in Twitter followers. While very costly, the "Old Spice Guy" campaign established the brand as the top YouTube channel and increased sales across product lines.
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Old spice Brand Evaluation
Old Spice was founded in 1934 and was initially marketed to men and later women. It was acquired by Procter & Gamble in 1990. In 2012, Old Spice replaced its iconic clipper ship logo with a yacht logo and shifted its target demographic to younger consumers. Its 2010 "The Man Your Man Could Smell Like" viral video campaign featuring Isaiah Mustafa generated over 10 million views and significantly increased sales and brand awareness on social media. The campaign repositioned Old Spice's brand identity from a mature family brand to one that appeals to a younger demographic focused on confidence and performance.
Case Study: Old spice for PRSA
The PR campaign for Old Spice's "Smell Like a Man, Man" campaign was highly successful, generating over 2 billion media impressions from more than 1,000 placements. The campaign aimed to increase awareness and trial of Old Spice body wash among 18-24 year old men and the women who influence them. Through strategic media outreach and the appeal of actor Isaiah Mustafa as the "Old Spice Guy", the PR campaign helped the commercials and character become viral sensations, securing endorsements from high-profile media figures like Oprah and Ellen.
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Contact me if you need to download the document
Email: Morteza.javadinia@gmail.com
LinkedIn: http://ch.linkedin.com/in/mortezajavadinia/
Old Spice Case Analysis
The Old Spice "The Man Your Man Could Smell Like" campaign aimed to increase sales of Old Spice body wash. Wieden + Kennedy developed humorous TV commercials and social media tactics featuring an overly masculine character. This helped shift perceptions of body wash and beat competitor Axe. Through engaging ads and an interactive online presence, Old Spice saw huge increases in sales, social media followers, and brand awareness within months of the campaign.
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The PR campaign for Old Spice's "Smell Like a Man, Man" campaign was highly successful, generating over 2 billion media impressions from more than 1,000 placements. The campaign aimed to increase awareness and trial of Old Spice body wash among 18-24 year old men and the women who influence them. Through strategic media outreach and the appeal of actor Isaiah Mustafa as the "Old Spice Guy", the PR campaign helped the commercials and character become viral sensations, securing endorsements from high-profile media figures like Oprah and Ellen.
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
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LD-shoes
- 2. Objectives Position LD-shoes as must have: • The best-selling, more popular and identifiable brand • Promote brand attributes: quality, design, availability • Give talented athletes a chance to show their talent to the world
- 3. The campaign starts with a 60-second commercial called “Take It” featuring famous sportsman in the video. The message: every moment counts and to live for future successes.
- 4. Release of the company's video, which will represent our history and values. awards
- 5. Release a series of short videos “This Girl Can”. It is the film of its kind to feature women who sweat and jiggle as they exercise. It seeks to tell the real story of women who play sport by using images that are the complete opposite of the idealised and stylised images of women we are now used to seeing. We want to tell the real story of women who exercise and play sport. The goal is to motivate others to do the same.
- 6. Organization of sport marathon All winnings, for those that hit their time mark, went to their chosen charity. Lost stakes went to Cancer Research for example.
- 7. Fans who navigate to the our web-site can upload a video of up to five minutes in length or submit an essay no longer than 1,000 words. Approved submissions that appear on the site subsequently will be available to share via social media.
- 9. Creation of a quest game: there are periodic sports events in every city. We hid tickets for upcoming games around the city. After that, we are going to poste clues about where to find them on Twitter, Instagram.