Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Layar V2 Event Final Slideshare

1,954 views

Published on

Presentation by Claire Boonstra, Layar co-founder, on the V2_ AR event in Rotterdam, December 4th 2009. Showcasing the range of possibilities of Layar version 3.0, including: displaying of buildings on top of their construction site, putting the Beatles back on Abbey Road, experiencing history and AR games.

  • Be the first to comment

Layar V2 Event Final Slideshare

  1. 1. © 2009, Layar BV Confidential and Proprietory Photo: Marco Derksen Browse The World, http://layar.com dinsdag 8 december 2009
  2. 2. Claire Boonstra Layar co-founder dinsdag 8 december 2009
  3. 3. Our reality: an empty canvas http://www.flickr.com/photos/pmo/533680927/ dinsdag 8 december 2009
  4. 4. http://www.flickr.com/photos/czy_584/42672745/ dinsdag 8 december 2009
  5. 5. Augmented Reality is a new medium dinsdag 8 december 2009
  6. 6. Augmented Reality is an “Experience Medium” not just a functional tool dinsdag 8 december 2009
  7. 7. Click to see video: http://www.youtube.com/watch?v=a645kLWRmSU © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com dinsdag 8 december 2009
  8. 8. click to play video http://www.youtube.com/watch?v=9tM8L8fMb98 dinsdag 8 december 2009
  9. 9. “See what you can’t see” dinsdag 8 december 2009
  10. 10. Re-create the past Example layer dinsdag 8 december 2009
  11. 11. Colosseum, Rome dinsdag 8 december 2009
  12. 12. ... and hear the lions roar Example layer dinsdag 8 december 2009
  13. 13. “Old” art developed by Hoppala dinsdag 8 december 2009
  14. 14. New art? dinsdag 8 december 2009
  15. 15. http://www.youtube.com/watch?v=uLs2eWOCcQ8 dinsdag 8 december 2009
  16. 16. It’s through the (3D) objects that we experience dinsdag 8 december 2009
  17. 17. UFO’s: Space-invaders by Muzar Zeppelins by Winvolve dinsdag 8 december 2009
  18. 18. Personalization & closed layers: login dinsdag 8 december 2009
  19. 19. AR: New ways of Storytelling http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg dinsdag 8 december 2009
  20. 20. dinsdag 8 december 2009
  21. 21. Beatles Magical AR tour by AugmentReality.co.uk dinsdag 8 december 2009
  22. 22. Automatic Triggering Enter the zone, predefined action starts: play video/ audio, display coupon/ quiz question http://www.flickr.com/photos/gx9/274672095/ dinsdag 8 december 2009
  23. 23. Point - Point Point-point navigation enables treasure hunts, city tours, storytelling dinsdag 8 december 2009
  24. 24. Possible: NOW dinsdag 8 december 2009
  25. 25. Layar version 3.0 dinsdag 8 december 2009
  26. 26. Location AR GPS / Cell-ID Compass Camera dinsdag 8 december 2009
  27. 27. Available on: Android iPhone 3G S Symbian: 2010 dinsdag 8 december 2009
  28. 28. Active Layar Developers Austria Belgium Bosnia 1200+ +500 Canada Bulgaria United States France India Mexico Germany Singapore Italy Japan Ireland Korea Montenegro Macedonia Venezuela Netherlands Brasil Portugal Argentina Serbia Chili South Africa Spain Australia Sweden keys New Zealand Granted developer United Kingdom dinsdag 8 december 2009
  29. 29. Developers doing business dinsdag 8 december 2009
  30. 30. 254 layers published worldwide dinsdag 8 december 2009
  31. 31. Brands on Layar Newbury Trulia St YP Voodoo OSM Fest Hotpads Idealista Tim Horton’s dinsdag 8 december 2009
  32. 32. Layar so far: “where is...” dinsdag 8 december 2009
  33. 33. New content, created for AR New art Storytelling Messages & Graffiti AR games ‘What’s going on’ Art walks Around me Moving “Where is...” City tours Existing info Location database dinsdag 8 december 2009
  34. 34. Experiences! dinsdag 8 december 2009
  35. 35. Games © 2009, Layar BV Confidential and Proprietory dinsdag 8 december 2009
  36. 36. Experience domes: walk inside and teleport yourself to a different world dinsdag 8 december 2009
  37. 37. Example completely fictional dinsdag 8 december 2009
  38. 38. Red Bull parked cars around town Find the car, turn the key and win two tickets for RedBull Air Race dinsdag 8 december 2009
  39. 39. 360 degrees panorama Touch the key and see if you win.. Audio of the Red Bull Air race dinsdag 8 december 2009
  40. 40. Vision of the future dinsdag 8 december 2009
  41. 41. created by Najork.net http://vimeo.com/5716181 dinsdag 8 december 2009
  42. 42. Do it yourself ? http://dev.layar.com dinsdag 8 december 2009
  43. 43. dinsdag 8 december 2009
  44. 44. or If you don’t understand this "object": { "icon": "icon1.png", "baseURL": "http://layar3d.jsource.nl/", "full": "ghost.l3d",”reduced”: “small_ghost.l3d "size": 2}, dinsdag 8 december 2009
  45. 45. use one of these easy development tools dinsdag 8 december 2009
  46. 46. • PorPOIse by Jens de Smit http://code.google.com/p/porpoise/ • LayarDotNet by Dylan Phillips http://layardotnet.codeplex.com • Python: Django-Layar by James Turk http://pypi.python.org/pypi/django-layar/0.1.0 dinsdag 8 december 2009
  47. 47. www.buildar.com dinsdag 8 december 2009
  48. 48. Steef de Winter <steef@numarketing.nl> dinsdag 8 december 2009
  49. 49. Still too techy? Check the Developer Catalog dinsdag 8 december 2009
  50. 50. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com dinsdag 8 december 2009
  51. 51. What’s your dream? Thank You @claireboo claire@layar.com dinsdag 8 december 2009

×