This document discusses research on reshaping the entertainment industry through reverse engineering existing consumption patterns. It references articles about how Netflix used data to determine what types of shows audiences want rather than how to make shows. The document proposes a personal tuning streaming service that would completely deconstruct and rebuild an existing industry for new platforms focused on personalization, creating a better experience based on individual viewing behaviors.

1. Sophia LaVergne,
Research and Speculative
Product/Service Development

2. New form of viewing Sophia LaVergne
Assignment one, Research
http://www.kurzweilai.net/reverse-engineering-hollywood
“Reverse-engineering Hollywood”

3. New form of viewing Sophia LaVergne
Assignment one, Research
-Taking steps away from tradition entertainment
consumption

4. New form of viewing Sophia LaVergne
Assignment one, Research
“data can’t tell them how to make a TV show,
but it can tell them what”
https://
www.th
eatlanti
c.com/
technol
ogy/
archive/
2014/0
1/how-
netflix-
reverse
-
enginee
red-
hollywo
od/
282679
/

5. New form of viewing Sophia LaVergne
Assignment one, Research
Insight towards reshaping entertainment
through existing consumption patterns
https://www.netflix.com/browse

6. New form of viewing Sophia LaVergne
Assignment one, Future Product or Service
Personal Tuning Streaming Service
- Complete deconstruction of an existing industry
- Rebuilt for new platform/personalization
- Creating better experience based on patterns of viewing