These are teaser slides: Vote to get this session accepted for Lavacon for access to all the finished goods! If you create docs and explain ideas, see how to quickly collaborate and get content online, and how doing so will make you (and your business) more money. Do more at your job: The right tools deliver more, with less. Help make money! Manage a team effectively: Enable a team to collaborate and publish to multiple outputs! Save money! Land new clients: Make content look great, using THEIR words and formats and win that contract.

1. Bernard Aschwanden
Christopher Ward
www.publishingsmarter.com
www.webworks.com
bernard@publishingsmarter.com
christopher@webworks.com
Show. Me.
The Money!!!
13:51
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@publishsmarter

2. Description
13:51@publishsmarter
 These are teaser slides:
Vote to get this session
accepted for Lavacon for
access to all the finished
goods!
 If you create docs and
explain ideas, see how to
quickly collaborate and
get content online, and
how doing so will make
you (and your business)
more money.
 Do more at your job: The
right tools deliver more,
with less. Help make
money!
 Manage a team
effectively: Enable a
team to collaborate and
publish to multiple
outputs! Save money!
 Land new clients: Make
content look great, using
THEIR words and formats
and win that contract.
2

3. In this session you will learn
13:51@publishsmarter
 Why/how video (and
docs) get noticed
 Create supporting
content
 Task
 Concept
 Reference
 How to create a basic
video
 Through a mix of
 Microsoft Word (text)
 Adobe Captivate (video)
 WebWorks ePublisher
(multichannel publishing)
 In showing this, you get
a solid understanding
(and demo) of how good
content helps generate
revenue. We show you
the money!
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4. Biased statements that get us in trouble
13:51@publishsmarter
 Technical communications is
not about writing
 It’s about communication
 Deliver the right message
 In the right format
 To the right audience
 At the right time
 Enable making the right
decision and let them move on
 It’s not about being a:
 Writer, editor, or illustrator
 Instead, provide a solution to
a problem, and make it a
solution that can’t be easily
outsourced
 If at an interview, performance
review, management meeting,
or potential client you say you
write materials you won’t get
hired/ahead, or results
 We shouldn’t be writing
 We should solve problems
 We should generate revenue
 There are 10s of 1000s of
writers out there competing
 They do it from around the
world
 It’s what your presenters do!
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5. About your speakers
13:51@publishsmarter
 Bernard Aschwanden
 Publishing Smarter: President
 Content strategist, publishing
technologies expert, author,
and geek-enough
 Certified Technical Trainer
 DITA
 Content management
 Topic-based writing
 Society for Technical
Communications
 Vice President
 STC Associate Fellow
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 Christopher Ward
 WebWorks: Director of Sales
 Helps teams accomplish big
things by aligning departmental
processes with overall
company strategies
 Has been:
 Analyst: U.S. Army Intelligence
 Sales Manager: Dell computers
 Society for Technical
Communications
 Candidate: Vice President
 President: Austin Chapter