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Lauren Glasses Social Media for Crypto Currency 2017
- 2. Social Media Your Curated Online Ambassador Approachable & Available Representative Networks & Shares Information New Connection Researches Information Verification & Branding Initiated
- 3. What is being represented? YOURSELF COMPANY/TEAM CAUSE Customized Social Media Solutions
- 4. Creating A Presence BRAND COMMUNITY CULTURE + = IDENTITY FOLLOWERS RESPONSE Online identity curated through posted content Those choosing to follow and listen; similar interests Collective feelings, ideas and/or goals; united RELATIONSHIP How your brand responds & relates to the community ENGAGEMENT O
- 6. Social Media Virtual Message Branding Relationship With Your Community
- 7. Relationship With Your Community EDUCATE COMMUNICATE CULTIVATE Convey your brand’s message and earn trust Keep users engaged with open conversation Get results by call to action Trust and verification that the channel is legitimate while boosting loyalty through customer support Convey message with concrete supporting information to empower the user and gain trust and loyalty Generate demand that can be directed to an action which results in desired outcome =+
- 9. Relationship With Your Community Social Media Platforms Which one is best for your industry
- 10. Social Media Platforms Which one is best for your industry Twitter Type: Limited text Scheduling: Several times a day, real time Industries: Crypto, Politicians, Talk Show Hosts, Comedians Facebook Type: Mixed media Scheduling: No more than once a day (morning or after work) Industries: Groups, Causes, Local Community, Family Linked-In Type: text mostly, links and photos Scheduling: No more than once a day Industries: Professionals, Companies, Education
- 11. Social Media Platforms Which one is best for your industry Instagram Type: Visual based media only Scheduling: No more than once a day (morning or after work) Industries: Celebrities, Stores, Trendy Google+ Type: Mixed media Scheduling: As much as desired Industries: Best for SEO especially on Google search engine You-Tube Type: Video for visual learners; education Scheduling: As much as desired Industries: Users looking for information and tutorials
- 12. Tokensale Platforms Where the crypto community is chatting Slack Community: Ability to have constant contact with users; moderate control of spam posts Cons: Needs invite; has spam bots and active spam aggression Discord Telegram Community: Ability to have constant contact with users; more control of spam Cons: Needs invite; no spam bots but still can spam through private message Community: Ability to have constant contact with users on mobile anywhere Cons: Has spam and some mobile issues depending on device
- 13. Crypto Community Outlets Where the crypto community is discussing Reddit Community: Crypto/ tech industry; very restrictive of posting but moderated and a good feedback space Medium Bitcoin-Talk Community: Crypto community and trendy blog platform; great for exposure on Medium’s curated email overview Community: Crypto community only; discussion of Tokensales and ICOs in detail
- 14. Social Media Platforms Which one is best for your industry
- 15. What is Your Target Market? Who is Your Community? Social Media Platforms Which one is best for your industry
- 16. What is Your Target Market? Who is Your Community? MARKET SOCIAL STRATEGY ENGAGEMENT Lock down market that will be most engaged in your message Design a strategy to engage users to maximize capacity Actions to increase user engagement & overall support of brand
- 17. Who is Your Community? What is Your Target Market?
- 18. Who is Your Community? What is Your Target Market? Engagement Marketing Strategy
- 19. Engagement Marketing Strategy CALL TO ACTION HASHTAGS CONTESTS TAGGINGPARTNERSHIPS MEET-UPS REACTION
- 20. Timeline Marketing Strategy Set Up All Social Media Platforms Lockdown Branding & Target Market Curate Platforms Toward Target Market Engage with Community; Curate Culture Call to Action/ Tokensale via Generated Demand Now 1-2 Months